Home Authors Kemi Elizabeth Ojogbede
Kemi Elizabeth Ojogbede

Kemi Elizabeth Ojogbede

Analyst

Kemi Ojogbede is a content marketing and data manager at Finder. She oversees the creation and upkeep of data stories. Kemi has an MSc in Data Science and a prior MA in Contemporary Literature. She has previously written for The Mirror and The Week UK.

Expertise

  • Data visualisation
  • Data analysis
  • Web scraping
  • Predictive modelling
  • Content marketing
  • Data journalism

Education

  • Master of Science, Data Science | Birkbeck, University of London
  • Master of Arts, Contemporary literature and cultural theory | Birkbeck, University of London
  • Bachelor of Arts, English with Creative Writing | University of Nottingham

Featured publications

Industry insights from Kemi Elizabeth Ojogbede

We recently sat down with Kemi to talk industry trends.

What do you think is a major trend in data visualisations this year?

People’s attention spans have been getting shorter, which sets a challenge for data and visual storytellers. This, coupled with Google’s switch to mobile-first indexing, has triggered a trend in simpler visuals catering more to mobile than desktop. This minimalist approach makes visuals easier to understand. With descriptive titles, labels and legends, readers get a seamless user experience. And using high-contrast colours, alt text and clear navigation can help boost accessibility for those with colour blindness and cognitive difficulties. While different datasets present their own unique features, overcomplicating a visualisation for the sake of aesthetics can mean we exclude some users because of a range of factors - including the size of their device. One visual trend that combats this is “scrollytelling”: a dynamic display method that reveals the data visualisation as readers scroll down. The move towards simplicity could be an after-effect of the fake news era. Intuitive visualisations - coupled with clear references to sources and methods - give readers the data in a straightforward manner that saves a lot of time and ultimately builds trust. In a nutshell, the task of creating a data visualisation has become really simple: Say it quick, and say it well.

Latest articles by Kemi Elizabeth Ojogbede

0 articles written by this author

Chime vs. Cash App: Which fintech is right for you?

Chime is better known for traditional banking products, while Cash App is widely known for its peer-to-peer (P2P) money transfer services.

Bethany Hickey 21 June 2024
Chime vs. Cash App: Which fintech is right for you?

Symple Lending personal loans review

Symple Lending isn’t transparent about its products and services.

Lacey Stark 21 June 2024
Symple Lending personal loans review

Do any cash advance apps work with Credit Karma?

Which cash advance apps work with Credit Karma?

Lacey Stark 20 June 2024
Do any cash advance apps work with Credit Karma?

Bluevine vs. Novo: Which fintech is right for you?

Bluevine and Novo are both strong business bank accounts, but Bluevine wins for its bigger perks and more account offerings.

Bethany Hickey 20 June 2024
Bluevine vs. Novo: Which fintech is right for you?

Mercury vs. Novo: Which fintech is right for you?

Both fintechs have no-fee business checking, but Mercury offers a few more perks.

Bethany Hickey 20 June 2024
Mercury vs. Novo: Which fintech is right for you?

Varo vs. Chime: Which banking option is right for you?

Chime is better for bigger bonuses and extra features, but Varo offers cash-back rewards. Our team thinks Chime is the winner by a hair.

Bethany Hickey 20 June 2024
Varo vs. Chime: Which banking option is right for you?

FastLoanAdvance review

A review of FastLoanAdvance shows a lack of transparency about lenders and loan details.

Lacey Stark 20 June 2024
FastLoanAdvance review

Copper Banking alternatives

Copper Banking has closed all of its accounts. Here are top banking apps and cards for kids and teens to try instead of Copper.

Bethany Hickey 20 June 2024
Copper Banking alternatives

8 chores and allowance apps for kids and families

Some of the best family chore apps include Greenlight, GoHenry, FamZoo, Current, BusyKid, Chores & Allowance Bot and Things 3.

Bethany Hickey 19 June 2024
8 chores and allowance apps for kids and families

Free cash advance apps

Most cash advance apps aren’t truly free, but many offer advances with minimal fees.

Lacey Stark 17 June 2024
Free cash advance apps
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