Home Authors Kemi Elizabeth Ojogbede
Kemi Elizabeth Ojogbede

Kemi Elizabeth Ojogbede

Analyst

Kemi Ojogbede is a content marketing and data manager at Finder. She oversees the creation and upkeep of data stories. Kemi has an MSc in Data Science and a prior MA in Contemporary Literature. She has previously written for The Mirror and The Week UK.

Expertise

  • Data visualisation
  • Data analysis
  • Web scraping
  • Predictive modelling
  • Content marketing
  • Data journalism

Education

  • Master of Science, Data Science | Birkbeck, University of London
  • Master of Arts, Contemporary literature and cultural theory | Birkbeck, University of London
  • Bachelor of Arts, English with Creative Writing | University of Nottingham

Featured publications

Industry insights from Kemi Elizabeth Ojogbede

We recently sat down with Kemi to talk industry trends.

What do you think is a major trend in data visualisations this year?

People’s attention spans have been getting shorter, which sets a challenge for data and visual storytellers. This, coupled with Google’s switch to mobile-first indexing, has triggered a trend in simpler visuals catering more to mobile than desktop. This minimalist approach makes visuals easier to understand. With descriptive titles, labels and legends, readers get a seamless user experience. And using high-contrast colours, alt text and clear navigation can help boost accessibility for those with colour blindness and cognitive difficulties. While different datasets present their own unique features, overcomplicating a visualisation for the sake of aesthetics can mean we exclude some users because of a range of factors - including the size of their device. One visual trend that combats this is “scrollytelling”: a dynamic display method that reveals the data visualisation as readers scroll down. The move towards simplicity could be an after-effect of the fake news era. Intuitive visualisations - coupled with clear references to sources and methods - give readers the data in a straightforward manner that saves a lot of time and ultimately builds trust. In a nutshell, the task of creating a data visualisation has become really simple: Say it quick, and say it well.

Latest articles by Kemi Elizabeth Ojogbede

0 articles written by this author

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Same-day business loans can get you funds the same business day as you apply, rather than making you wait 24 hours or more.

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Get up to $75,000 with a Novo merchant cash advance.

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4 times applying for a loan online makes sense

Online loans mean fast access to cash, especially if you don’t qualify with a traditional lender.

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Stacking cash — How much should you save and where?

Tips on building an emergency fund from how much should be in it, where you should keep it and ways to fund your account.

Laura Adams 14 September 2023
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Save money with these 6 alternatives to Elastic.

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Quick turnaround loans up to $30,000 — but they’re not available in the US just yet.

Kat Aoki 14 September 2023
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Best debit cards that build credit

Credit-building debit cards offer an alternative way to build a better credit history.

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