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Amazon Prime Day Shopping Statistics 2021

An estimated 9.5 million South African adults plan to shop the Amazon Prime Day sales.

24% of South African adults – an estimated 9.5 million people – plan to shop on Amazon Prime Day 2021, according to Finder’s Amazon Prime Day shopping report. We polled a convenience sample of 1,202 people to find out what they plan to buy.

More than half of those planning to shop during Prime Day 2021 will buy an Amazon product or service

14% of South Africans say they plan to buy an Amazon product, such as a Kindle or an Echo, or an Amazon service like Amazon Prime. 11% of South Africans say they’ll buy a tech product and 6% say they’ll buy a service, with 3% of people planning to buy both.

The remaining 10% aren't planning on making any Amazon-specific purchases. Spending in other categories is evenly split between consumer tech and clothing, accessories and makeup, with 6% of people spending in each of those category. Meanwhile, 5% plan to buy products for the home.

More men plan to shop on Amazon Prime Day

27% of men plan to shop on Amazon Prime Day, compared to 21% of women. Men are more likely than women to buy products across all categories. The biggest difference in spending is for Amazon tech products, with men outbuying women by 5 percentage points.

Those aged 65 and above plan to shop for Amazon tech

Those aged 18-24, 25-34 and 35-44 are the most likely to shop during Prime Day (26% each), followed by those aged 45-54 (21%), and those aged 55-64 and 65+ (both at 19%). However, the eldest South Africans are much more likely to purchase Amazon tech products, with 16% of those aged 65+ saying they intend to make an Amazon tech purchase.

How does South Africa compare to the rest of the world?

Image: Getty

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