Home Authors Kemi Elizabeth Ojogbede
Kemi Elizabeth Ojogbede

Kemi Elizabeth Ojogbede

Analyst

Kemi Ojogbede is a content marketing and data manager at Finder. She oversees the creation and upkeep of data stories. Kemi is currently completing an MSc in Data Science and has an MA in Contemporary Literature. She’s previously written for The Mirror and The Week.

Expertise

  • Text analysis and information retrieval
  • Data analysis and visualisation
  • Content marketing
  • Data journalism

Education

  • Master of Science, Data Science | Birkbeck, University of London
  • Master of Arts, Contemporary literature and cultural theory | Birkbeck, University of London
  • Bachelor of Arts, English with Creative Writing | University of Nottingham

Featured Publications

Industry insights from Kemi Elizabeth Ojogbede

We recently sat down with Kemi to talk industry trends.

What do you think is a major trend in data visualisations this year?

People’s attention spans have been getting shorter, which sets a challenge for data and visual storytellers. This, coupled with Google’s switch to mobile-first indexing, has triggered a trend in simpler visuals catering more to mobile than desktop. This minimalist approach makes visuals easier to understand. With descriptive titles, labels and legends, readers get a seamless user experience. And using high-contrast colours, alt text and clear navigation can help boost accessibility for those with colour blindness and cognitive difficulties. While different datasets present their own unique features, overcomplicating a visualisation for the sake of aesthetics can mean we exclude some users because of a range of factors - including the size of their device. One visual trend that combats this is “scrollytelling”: a dynamic display method that reveals the data visualisation as readers scroll down. The move towards simplicity could be an after-effect of the fake news era. Intuitive visualisations - coupled with clear references to sources and methods - give readers the data in a straightforward manner that saves a lot of time and ultimately builds trust. In a nutshell, the task of creating a data visualisation has become really simple: Say it quick, and say it well.

Latest articles by Kemi Elizabeth Ojogbede

22 articles written by this author

New Year’s resolutions

A recent survey from Finder has found that in 2022, 54% of the UK population – or 28 million Brits – will be making a New Year’s resolution.

Kemi Elizabeth Ojogbede 22 December 2021
New Year’s resolutions

1 in 5 investors are only using social media to research new investments

1 in 5 (21%) investors are relying solely on social media sites such as Instagram, TikTok and Twitter to research new investments.

Kemi Elizabeth Ojogbede 4 November 2021
1 in 5 investors are only using social media to research new investments

How long could it take the Squid Game Winner to become the World’s Richest Person?

It would take at least 11 years for the winner of Squid Game to overtake Elon Musk as the richest person in the world, according to a new analysis.

Kemi Elizabeth Ojogbede 29 October 2021
How long could it take the Squid Game Winner to become the World’s Richest Person?

BTC set to hit $80,000 this year: Finder.com’s Bitcoin Predictions Report

Bitcoin (BTC) is predicted to hit US$80,000 this year, according to our latest Bitcoin Price Predictions Report.

Kemi Elizabeth Ojogbede 29 October 2021
BTC set to hit $80,000 this year: Finder.com’s Bitcoin Predictions Report

ETH to hit US$5,114 by the end of this year

Ethereum (ETH) is expected to reach a new all time high by the end of this year, according to our latest Ethereum Price Predictions Report.

Kemi Elizabeth Ojogbede 29 October 2021
ETH to hit US$5,114 by the end of this year

Black Friday spending expected to drop by a fifth to £4.8 billion

Across the UK, British shoppers are expected to spend an estimated £4.8 billion on Black Friday and Cyber Monday this year, according to our annual research.

Kemi Elizabeth Ojogbede 29 October 2021
Black Friday spending expected to drop by a fifth to £4.8 billion

Find out the winners of the Finder Investing & Saving Innovation Awards 2021!

The 10 winners and highly commended companies in the Finder Investing & Saving Innovation Awards 2021 have been revealed today.

Kemi Elizabeth Ojogbede 28 October 2021
Find out the winners of the Finder Investing & Saving Innovation Awards 2021!

Return flights to 192 cities are cheaper than the COVID tests needed to go there

You could get return, direct, flights to 192 cities around the world for less than the COVID tests needed to travel according to new analysis.

Kemi Elizabeth Ojogbede 17 September 2021
Return flights to 192 cities are cheaper than the COVID tests needed to go there

The COVID test industry could make £483 million from Brits in just 3 months

Around a whopping £483 million could be pumped into the COVID test industry in just three months according to new analysis by finder.com.

Kemi Elizabeth Ojogbede 13 September 2021
The COVID test industry could make £483 million from Brits in just 3 months

The death of the piggy bank: 3 in 5 kids now manage their money online

3 in 5 (61%) of children in the UK between the ages of 10 and 15 use an app to manage their money according to a new report.

Kemi Elizabeth Ojogbede 23 August 2021
The death of the piggy bank: 3 in 5 kids now manage their money online
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