Kemi Ojogbede is a content marketing and data manager at Finder. She oversees the creation and upkeep of data stories. Kemi is currently completing an MSc in Data Science and has an MA in Contemporary Literature. She’s previously written for The Mirror and The Week.
Expertise
- Text analysis and information retrieval
- Data analysis and visualisation
- Content marketing
- Data journalism
Education
- Master of Science, Data Science | Birkbeck, University of London
- Master of Arts, Contemporary literature and cultural theory | Birkbeck, University of London
- Bachelor of Arts, English with Creative Writing | University of Nottingham
Featured Publications
Industry insights from Kemi Elizabeth Ojogbede
We recently sat down with Kemi to talk industry trends.
What do you think is a major trend in data visualisations this year?
People’s attention spans have been getting shorter, which sets a challenge for data and visual storytellers. This, coupled with Google’s switch to mobile-first indexing, has triggered a trend in simpler visuals catering more to mobile than desktop. This minimalist approach makes visuals easier to understand. With descriptive titles, labels and legends, readers get a seamless user experience. And using high-contrast colours, alt text and clear navigation can help boost accessibility for those with colour blindness and cognitive difficulties. While different datasets present their own unique features, overcomplicating a visualisation for the sake of aesthetics can mean we exclude some users because of a range of factors - including the size of their device. One visual trend that combats this is “scrollytelling”: a dynamic display method that reveals the data visualisation as readers scroll down. The move towards simplicity could be an after-effect of the fake news era. Intuitive visualisations - coupled with clear references to sources and methods - give readers the data in a straightforward manner that saves a lot of time and ultimately builds trust. In a nutshell, the task of creating a data visualisation has become really simple: Say it quick, and say it well.
