Kemi Ojogbede is a content marketing and data manager at Finder. She oversees the creation and upkeep of data stories. Kemi has an MSc in Data Science and a prior MA in Contemporary Literature. She has previously written for The Mirror and The Week UK.
- Data visualisation
- Data analysis
- Web scraping
- Predictive modelling
- Content marketing
- Data journalism
- Master of Science, Data Science | Birkbeck, University of London
- Master of Arts, Contemporary literature and cultural theory | Birkbeck, University of London
- Bachelor of Arts, English with Creative Writing | University of Nottingham
- The Mirror
- The Week UK
- Moonlight: Can Barry Jenkins's coming-of-age tale secure an Oscar?
- The Inescapable Rise of 3D Printed Clothing
Industry insights from Kemi Elizabeth Ojogbede
We recently sat down with Kemi to talk industry trends.
What do you think is a major trend in data visualisations this year?
People’s attention spans have been getting shorter, which sets a challenge for data and visual storytellers. This, coupled with Google’s switch to mobile-first indexing, has triggered a trend in simpler visuals catering more to mobile than desktop. This minimalist approach makes visuals easier to understand. With descriptive titles, labels and legends, readers get a seamless user experience. And using high-contrast colours, alt text and clear navigation can help boost accessibility for those with colour blindness and cognitive difficulties. While different datasets present their own unique features, overcomplicating a visualisation for the sake of aesthetics can mean we exclude some users because of a range of factors - including the size of their device. One visual trend that combats this is “scrollytelling”: a dynamic display method that reveals the data visualisation as readers scroll down. The move towards simplicity could be an after-effect of the fake news era. Intuitive visualisations - coupled with clear references to sources and methods - give readers the data in a straightforward manner that saves a lot of time and ultimately builds trust. In a nutshell, the task of creating a data visualisation has become really simple: Say it quick, and say it well.
Latest articles by Kemi Elizabeth Ojogbede
23 articles written by this author
We are tracking the S&P 500's value every day and comparing it to the worst market crashes of the last 50 years.
Find out how many women in the UK invest and how many manage investment funds.
A recent survey from Finder has found that in 2022, 54% of the UK population – or 28 million Brits – will be making a New Year’s resolution.
1 in 5 (21%) investors are relying solely on social media sites such as Instagram, TikTok and Twitter to research new investments.
It would take at least 11 years for the winner of Squid Game to overtake Elon Musk as the richest person in the world, according to a new analysis.
Bitcoin (BTC) is predicted to hit US$80,000 this year, according to our latest Bitcoin Price Predictions Report.
Ethereum (ETH) is expected to reach a new all time high by the end of this year, according to our latest Ethereum Price Predictions Report.
Across the UK, British shoppers are expected to spend an estimated £4.8 billion on Black Friday and Cyber Monday this year, according to our annual research.
The 10 winners and highly commended companies in the Finder Investing & Saving Innovation Awards 2021 have been revealed today.
You could get return, direct, flights to 192 cities around the world for less than the COVID tests needed to travel according to new analysis.