SoFi Invest® Review 2026 — What’s New, Pros & Cons

3:52

SoFi Invest at a glance

To learn how our star ratings are calculated, read our methodology.

Who should choose SoFi Invest?

SoFi Invest is an ideal choice for investors who value simplicity, guidance, and an all-in-one financial platform. Typical users include:

• Beginner investors who are just starting out and want a user-friendly, intuitive platform to trade stocks, ETFs, options and crypto (through SoFi Bank) without being overwhelmed.
• Hands-off investors who prefer automated portfolio management through SoFi’s robo-advisor with a low annual fee, alongside access to credentialed financial planners for guidance.
• Cost-conscious investors who want $0 commissions on trades, no equity options contract fees and access to perks like IRA contribution matching.
• Investors seeking convenience who appreciate managing banking, investing, lending and crypto trading under a single platform without juggling multiple apps.

What I like about SoFi Invest

Low trading costs

Trade stocks, options and exchange-traded funds (ETFs) with zero commissions with SoFi Invest. What’s more, SoFi’s one of just a handful of brokers we review that doesn’t charge per-contract fees for options. Many brokers charge 65 cents on each side to open and close an options contract.

All-in-one financial ecosystem

One of SoFi Invest’s biggest strengths is that it’s part of a broader financial ecosystem that lets customers invest, bank and borrow from a single app. Beyond investing, SoFi offers checking and savings accounts, personal and student loans, credit cards, insurance products and crypto trading through SoFi Bank — all accessible through the same platform and login.

This unified experience makes it easier to manage money holistically, whether you’re funding an investment account from SoFi Checking, earning rewards through SoFi Plus or working with a financial planner to align your investing strategy with broader financial goals. For investors who value convenience and simplicity over trading sophistication, SoFi’s ecosystem-first approach is a major advantage.

Access to advisory services

Hands-off investors will appreciate SoFi’s robo-advisor for a 0.25% management fee, while all investors can benefit from its access to its team of credentialed financial planners. All SoFi customers get a 30 minute planning session, or access to one-on-one financial planning when you upgrade to SoFi Plus.

SoFi’s also expanding its educational content with an upcoming financial literacy educational guide as part of its new philanthropic Generational Wealth Fund initiative. SoFi’s donating $1 million to help spread financial literacy and $500K to birthFUND to cover maternal healthcare costs for families in need.⁽²⁾⁽³⁾

Diversify with alternative assets

SoFi’s launch of alternative asset funds means customers can now diversify their portfolios beyond traditional investments like stocks, options, ETFs and mutual funds. Trade interval funds that include commodities, private credit, real estate and more in your brokerage account or IRA. Available funds include:

• ARK Invest, ARK Venture Fund
• Carlyle, Carlyle Tactical Private Credit Fund
• KKR, KKR Credit Opportunities Portfolio
• Clarion Partners, Clarion Partners Real Estate Income Fund
• Franklin Templeton, Franklin BSP Private Credit Fund

Beginner-friendly investing platform

Between its user-friendly interface, educational resources and zero commissions trading, SoFi Invest is among the most beginner-friendly platforms out there.

The Invest home screen is packed with a ton of valuable information, but it doesn’t feel overcrowded. Here, you’ll find your portfolio balance and options to add cash, transfer investments and search for assets. You’ll also find a list of your current accounts and the option to add a new account, like automated investing.

Where SoFi Invest falls short

SoFi’s investment options and research tools are limited, especially when compared to more complex platforms like Charles Schwab or E*TRADE. SoFi has added analyst ratings and price targets and bull vs bear commentary. However, it lacks advanced charts and key company financials like basic income statements and balance sheets. Investors looking to conduct fundamental or technical analysis may not be satisfied with SoFi’s simpler approach to investing.

Plus, SoFi’s robo-advisor lacks an automated tax-loss harvesting strategy like that offered by some other competitor robo-advisors to help lower investors’ tax liability on investment gains. Its cash sweep rate at 0.02% APY is also low. The only way to get a higher rate on your cash is to subscribe to SoFi Plus, which gives you a higher APY on your SoFi Savings account.

SoFi Active Investing fees

*A $10 minimum funding amount is required within 30 days of opening to receive SoFi’s new account promotion.

SoFi Invest’s trading tools

These are some of the tools you’ll be able to view and use through SoFi:

• Basic charts
• Stock watchlist
• News
• Analyst ratings
• Price targets
• Bulls say vs Bears say
• EPS estimates
• Collections of theme-based investments
• SoFi’s Popular Investors, which are the most-followed investors on the platform
• Popular and trending stocks
• A list of SoFi’s fund family ETFs
• SoFi Learn

Is SoFi legit?

Yes, SoFi is a legitimate company and broker. Founded in 2011, SoFi today has over 4 million members. It’s funded more than $50 billion in loans and also received regulatory approval in early 2022 to become a national bank. SoFi’s now the official banking partner of the NBA. As a member of the SIPC, customer accounts are secured up to $500,000, including a $250,000 limit for cash claims, in the event of SoFi’s insolvency.

In terms of security, SoFi’s platform is considered safe and secure. SoFi employs two-factor authentication and 24/7 account monitoring, and its systems and security controls are regularly reviewed by third parties against security standards such as SSAE18 SOC2 and PCI DSS. SoFi also notes that “rigorous third-party penetration testing” is done at least annually.

SoFi reviews and customer experience

While there are no customer reviews across the Better Business Bureau (BBB) and Trustpilot that specifically call out SoFi Invest, SoFi has mixed reviews across these two review providers. It’s not accredited by the BBB, meaning that they don’t meet, commit to and maintain the BBB’s accreditation standards, but it does hold an A+ rating. Reviews on the BBB are largely negative. However, scores highly among Trustpilot reviewers. Frequent complaints revolve around loan approval issues, a lack of customer support and inactivity fees for its investing account. Satisfied customers praise SoFi’s prompt customer service and easy loan application process.

Many reviews across both sites praise SoFi’s reliability, ease of use and customer service. However, some negative reviews mention issues with account access, loan processing times and occasional technical glitches.

How to open a SoFi Invest account

1. Select the “Sign up now” button below and then select Trade now to start your application.
2. Enter your name, state, email and password. Select Next.
3. Provide your personal information to complete the application, including your address, employment information, date of birth and Social Security number.
4. Enter your phone number for security verification. Then, answer a few regulatory questions.
5. Agree to SoFi’s terms and submit your application.

Eligibility and required information

• At least 18 years old
• Valid Social Security number
• US citizen or lawful permanent resident with a physical address

Sign up now

Once SoFi has approved and opened your account, connect your bank account to fund your new account. SoFi uses Plaid to establish a secure connection to your financial institutions.

Compare SoFi to other platforms

Compare similar platforms by available asset types, trade fees and minimum deposit requirements. Select Go to site to sign up for an account.

9 Excellent

Go to site

---

Available asset types

Stocks, Options, Mutual funds, ETFs, Alternatives

---

Minimum deposit

$0

---

Signup bonus

Get up to $1,000 in stock

8.2 Great

Go to site

---

Available asset types

Stocks, Options, ETFs, Cryptocurrency, Investments

---

Minimum deposit

$0

---

Signup bonus

N/A

8.4 Great

Go to site

---

Available asset types

Stocks, Bonds, Options, Mutual funds, ETFs, Treasury Bills

---

Minimum deposit

$0

---

Signup bonus

Get up to $1,000

Finder Scores: What they mean

If you want peace of mind, this rating will give it to you. These products offer the best value and outcomes considering various product features, terms, conditions and price.

Well-balanced products that provide what you need, offering a healthy mix of competitive features at a good price. However, they're not quite the best in class.

Bottom line: You can find better, but these products still offer reasonable value and have the basics sorted.

These products may not offer much value in the long run, and there are better options available.