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Amazon Prime Day Shopping Statistics 2021

An estimated 26.2 million Filipino adults plan to shop the Amazon Prime Day sales.

37% of Filipino adults – an estimated 26.2 million people – plan to shop Amazon Prime Day 2021, according to Finder’s Amazon Prime Day shopping report. We polled a convenience sample of 2,003 Filipino adults to find out what they plan to buy.

About half of those planning to shop during Prime Day 2021 will buy an Amazon product or service

20% of Filipinos say they plan to buy an Amazon product, such as a Kindle or an Echo, or an Amazon service like Amazon Prime. 17% of Filipino adults say they’ll buy a tech product and 8% say they’ll buy a service, with 4% of people planning to buy both.

Elsewhere, 16% are planning purchases outside of Amazon, with 7% saying they’ll buy a tech product, 7% saying they’ll buy clothing, accessories and makeup, and 6% saying they’ll buy products for the home.

More men plan to shop on Amazon Prime Day

38% of men plan to shop on Amazon Prime Day, compared to 34% of women. Men are more likely to buy products across all categories, with the exception of clothing, accessories and makeup. The biggest difference in spending can be seen in Amazon services, with men outbuying women by 2 percentage points.

Those aged 35-44 and 45-54 are the most likely to shop on Prime Day

Those aged 35-44 and 45-54 are the most likely to shop Prime Day (40%), followed closely by those aged 25-34 (37%).

How does the Philippines compare to the rest of the world?

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