Black Friday Statistics 2019

Which country has the most Black Friday shoppers?

Black Friday is synonymous with hoards of Americans busting through the front doors of stores across the country. But as far as the Internet is concerned, the US is no longer the top spot for Black Friday shoppers.

Brazil is the country with the highest search interest in Black Friday, according to an analysis of historical search data from SEMrush. Interest in the shopping holiday peaked in November 2018, jumping 83% from the previous year, and remains at the same level as at October 2019.

The US doesn’t place silver either: That post is taken by France. France is also among the biggest climbers in terms of interest in the shopping period, with search volume jumping 306.76% between November 2017 and November 2018. Since 2018, interest in the retail holiday has grown a further 49.5% as at October 2019.

The US doesn’t even get the bronze on its own, sharing the podium with Germany. While France and the US had the same search volume in November 2018, it’s the difference in this years’ October search volume that separates the two. The US saw its search volume grow by 22.26% from November 2018 to October 2019, versus a 49.5% growth for France over the same period.

Interestingly, this is not the first time search volume in the US has hit peak levels. Interest was last this high back in November 2013. Since then, interest in Black Friday has waned.

On the other hand, interest in Black Friday from German shoppers is at an all-time high, with search volume increasing 49.59% between November 2018 and October 2019.

The Netherlands ranks equal 10th for Black Friday search volume, with an increase of more than 600% since 2016.

Want to know how the Netherlands stacks up? View the top 20 countries searching for Black Friday in our map below, or use the table in the tab to find out.

Which are the most popular retailers in the world?

It may come as no surprise that the most popular place to score a Black Friday deal is Walmart, the online retail giant by far the most commonly searched retailer across the 20 countries we analyzed. In fact, people are 43.69% more likely to search for a Black Friday deal from Walmart than with the second most common retailer.

Amazon puts up a good fight, coming in as the second most popular retailer in the world to search for a Black Friday deal, with Best Buy coming in third.

10 most commonly searched retailers for Black Friday worldwide

Most popular product categories targeted on Black Friday

With retailers like Walmart, Best Buy and Media Markt topping the list for the most popular places to score a Black Friday bargain, is it any wonder that tech and electronics is the No. 1 type of deal people are searching for?

As far as generic terms go, people are most interested in finding discounted TVs, laptops and phones. Outside of tech products, general fashion and home improvement products are also popular.

Most popular brands searched for Black Friday

Tech products topped the list in large part because people are most fervently searching for popular devices that include the Nintendo, PlayStation and Apple.

How has interest for Black Friday changed over time?

Interest in Black Friday has steadily increased for as long as the Internet has been around. Unfortunately, data from SEMrush doesn’t go back that far. Luckily, we have Google for that.

Looking at historical Google Trends data, which goes as far back as 2004, we can see online interest in the term itself peaked in November 2018.

How does this look in Netherlands?

One of the coolest parts about Google Trends is that you can get into the weeds of a topic to break down just where people were looking for Black Friday deals. In Netherlands, historically the top three regions looking for Black Friday deals have been South Holland, Flevoland and North Brabant (as of October 2019).

Which regions are most interested in Black Friday sales?

Trending up! What people are searching for on Black Friday 2019

There’s no time like the present and no one that knows the present (or past or quite possibly future for that matter) like the omnipotent Google. Below is what people are searching for right now for Black Friday 2019.

What’s the most popular search in Netherlands for Black Friday in 2019?

Want a closer look? This is what those results look like in Netherlands in 2019.

What is Black Friday?

Black Friday is one of the busiest retail holidays, falling on the Friday following Thanksgiving. This year, Black Friday is 29 November 2019.

Black Friday past, present and future

How did it start? How much has it grown in popularity?

The Black Friday shopping event has its roots in Philadelphia, where police officers used it derogatorily to describe the chaotic shopping day that follows Thanksgiving, which was typically marred by crowds and shoplifters, according to History.com.

It wasn’t until the late 1980s that Black Friday found mainstream popularity as a day for the general public to find a good deal. While overall sales are up for Black Friday by and large, its popularity has dipped over the last few years, with retailers reporting drops in physical sales.

Online retailers are the big winner on Black Friday, resulting in the syphoning off a subsequent sale day for online shopping called Cyber Monday, which happens the Monday following Black Friday.

Cyber Monday past, present and future

What are the other big shopping days?

• Prime Day
• Boxing Day
• Singles Day

For media inquiries:

Susannah Binsted
Public Relations Manager
susannah.binsted@finder.com

Madeleine Gracie
Communications and Campaign Specialist
madeleine.gracie@finder.com