Mother’s Day 2023: Will we be spoiling mom?
Yes, moms will be showered in $11 billion worth of gifts!
Mother’s Day is right around the corner and over half of American adults (55%) say they’re buying mom a gift for Mother’s Day 2023, according to a recent Finder survey.
Not only are most of us planning to buy something for mom this year, but we’re also going to shower her with gifts, with a median gift worth $75. All told, that comes to roughly $11 billion spent on Mother’s Day in 2023.
And, not that it’s a competition or anything, but we’re planning to spend a lot more on mom than we are on dad, with a little over two-fifths (42%) buying gifts. At an average spend of $60, collectively, we’ll be spending about $7 billion when Father’s Day rolls around in June 2023 — about $4 billion less than Mother’s Day.
It’s not all great news for mom and dad in 2023, with over one-third (36%) saying they’re not buying gifts for either parent. Is there a Mother’s Day equivalent of a Scrooge?
2023: the year of the mama’s boy
Almost two-thirds of men (65%) say they’re buying gifts for their moms in 2023, compared to less than half (46%) of women.
Millennials and Gen Z top gift givers
Almost three-quarters (74%) of both Gen Z and Millennials say they will shop for Mother’s Day gifts.
Millennials will be giving the most generously, spending a median of $100 on mom.
The West is home to the most Mother’s Day shoppers
The West is home to the highest percentage of Mother’s Day shoppers in 2023 at 59% and is tied with the Northeast in terms of the region where people are spending the most on mom ($100).
For the full report, head on over to Finder’s Mother’s Day Spending Survey.
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