Mother’s Day 2023: Will we be spoiling mom?

Posted: 2 May 2023 6:28 pm

Yes, moms will be showered in $11 billion worth of gifts!

Mother’s Day is right around the corner and over half of American adults (55%) say they’re buying mom a gift for Mother’s Day 2023, according to a recent Finder survey.

Not only are most of us planning to buy something for mom this year, but we’re also going to shower her with gifts, with a median gift worth $75. All told, that comes to roughly $11 billion spent on Mother’s Day in 2023.

And, not that it’s a competition or anything, but we’re planning to spend a lot more on mom than we are on dad, with a little over two-fifths (42%) buying gifts. At an average spend of $60, collectively, we’ll be spending about $7 billion when Father’s Day rolls around in June 2023 — about $4 billion less than Mother’s Day.

It’s not all great news for mom and dad in 2023, with over one-third (36%) saying they’re not buying gifts for either parent. Is there a Mother’s Day equivalent of a Scrooge?

2023: the year of the mama’s boy

Almost two-thirds of men (65%) say they’re buying gifts for their moms in 2023, compared to less than half (46%) of women.

Millennials and Gen Z top gift givers

Almost three-quarters (74%) of both Gen Z and Millennials say they will shop for Mother’s Day gifts.

Millennials will be giving the most generously, spending a median of $100 on mom.

The West is home to the most Mother’s Day shoppers

The West is home to the highest percentage of Mother’s Day shoppers in 2023 at 59% and is tied with the Northeast in terms of the region where people are spending the most on mom ($100).

For the full report, head on over to Finder’s Mother’s Day Spending Survey.

You may also like

Ask an Expert provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use.

Questions and responses on are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Go to site