How much do Americans spend after a few drinks?

Americans spend an average of $206 in tipsy shopping sprees

St. Patrick’s day may have come and gone, but some Americans may be finding themselves with more than just a bar tab on their credit card bill. Almost half of all Americans (46%) who regularly drink alcohol weekly, admit to shopping under the influence. Nothing like a shipping confirmation email to make your hangover a little bit worse.

Boozing by the numbers…

  • 27% of American adults drink on average 9 alcoholic beverages per week – that’s an estimated 66.9 million American adults
  • 9% of Americans drink more than 9 per week
  • The most popular alcoholic drink is beer, with 21% of those who drink regularly enjoy drinking beer
  • It was followed by 17% of these people choose wine as a regular drink, while 14% drink spirits on a weekly basis
  • We spend $80.05 on average each week on alcohol

Research shows that tipsy shoppers are spending an average of $206 in under in the influence purchases. The most common investments amongst drunk shoppers are shoes or clothes (39%), tied with gambling (39%). Rounding out the top three is cigarettes with 38% admitting they can’t resist the urge for a smoke.

Shop till you drop

  • 46% of people who regularly drink alcohol each week also make spontaneous purchases while drunk
    • Almost two in five of these people (39%) admitted to buying shoes or clothes while intoxicated
    • 39% also admitted to gambling while under the influence
    • Cigarettes was the third most popular thing to buy when drunk, with 38% of these people admitting they had done so
  • Average cost of spontaneous drunk purchases: $206

What can you do about it?

Strategies to save some coin after a few drinks…

  • Avoid going online and remove any shopping apps on your phone that could give your drunken self easy access – if you must go online, channel into on-demand viewing, games or social media sites instead
  • Put a block on certain sites during hours you are most likely to be under the influence (Friday night at 9pm for example)
  • Hide your credit cards before you start imbibing
  • If all else fails, steer your sloshed self to sites with flexible return policies

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