53% of Americans to Open At Least One Unwanted Gift in 2024
Americans expected to spend $10.1 billion on unwanted presents.

The holidays are a time of joy and happiness. But according to the latest finder.com data, more than half (53%) of us will face another feeling: disappointment. Specifically, the disappointment of receiving an unwanted gift.
Roughly 18% of adults will receive at least one unwanted gift in 2024, up from 17% in 2023.
The average cost of an unwanted gift is forecast to hit $72 in 2024, up from $66 in 2023.
So, with some 53% of Americans admitting to getting at least one unwanted gift over the holidays, roughly 140 million American adults, and with an average forecasted cost of $72 per gift, this equates to a total of roughly $10.1 billion dollars being spent on potential future landfill — up from $9.1 billion in 2023.
They say it’s the thought that counts. But if you wind up giving someone a present they don’t want, how much thought did you actually put into it? You know when it’s an unwanted present: Your loved one opens it, smiles, stares at you wide-eyed and gleefully says,
You shouldn’t have …
To avoid the awkwardness in 2024, consider steering clear of clothing and accessories, as it has been the number one most unwanted category according to previous Finder surveys and is forecast to be the top in 2024 at 43%, followed by household items (33%) and cosmetics and fragrances (26%).
What are people doing with their unwanted gifts? Open the nearest closet or check under the bed, and you’re bound to find out.
According to our most recent survey, 39% regift their unwanted items, 35% of people just hold on to the unwanted item and 32% exchange them.
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