Designed with millennials in mind, this robo-advisor helps build an automated investment plan around your life and goals
For many people without experience, investing can be intimidating. How do you get started? Which type of investment should you choose? Should you manage your money yourself? And if you hire someone to grow your money, whom should you choose?
Founded in 2008 in California’s Silicon Valley, Wealthfront is an investment firm that removes the guesswork from investing. It helps you build a financial plan and reach your goals with the help of automated investments. Consider letting it grow your money if these philosophies resonate with you:
- You believe in investing for the long term.
- You want low fees.
- You believe software can manage money better than humans.
Let’s dive into Wealthfront so you can see if it’s right for you.
|Minimum deposit to open||$500|
|Available asset types||Index funds|
|Available asset classes||Real estate|
Emerging market stocks
Emerging market bonds
Foreign developed stocks
Dividend growth stocks
How does Wealthfront work?Wealthfront takes a user-friendly approach to investing, placing your money in a data-driven selection of assets that align with your financial goals:
- Ease of use. Use Wealthfront‘s dashboard or mobile app to get a comprehensive overview of your accounts anytime, anywhere.
- Diversify your portfolio. Wealthfront invests your money in index funds and uses software to keep your investments diversified, allowing you to maintain the risk profile you’re comfortable with.
- Keep taxes to a minimum. With software that executes trades strategically to keep your tax bite low, you’ll have more money left to grow over time.
- Diverse product selection. Wealthfront allows you to open individual and joint accounts, trusts, 529 college savings plans, along with Traditional, Roth and SEP IRAs.
- Resources. Wealthfront‘s blog provides a suite of educational resources to help you better understand investing.
- Security. Wealthfront is backed by SIPC insurance, which protects up to $500,000 of your money in the event that Wealthfront runs into financial trouble.
How much does Wealthfront cost?
While the minimum deposit is $500, it’s free to open a Wealthfront account. Plus, you won’t pay fees for withdrawals, account closure, account transfer or trades.Wealthfront charges an annual advisory fee of 0.25% — lower than the industry average of 1%, and it doesn’t charge trading commissions.
What are the benefits of Wealthfront?
- Investing on autopilot.Investing your money with Wealthfront will allow you to set up your investment and forget it. You won’t need to manage your portfolio, make trades or anything else.
- Calculated strategies. Wealthfront uses industry-leading robo-advising technology to build a personalized portfolio that will maximize growth potential and minimize risk.
- Simple — and low — fees. Wealthfront charges an annual advisory fee of just 0.25%.
- Financial planning. Wealthfront’s Path tool will analyze your financial data and assemble a custom plan to grow your money. Use it to save for a house, college, retirement and more.
- Automatic deposits. You can schedule weekly, biweekly, monthly or quarterly deposits into your Wealthfront account.
- Keeps your risk profile intact. Whatever your personal tolerance for risk, Wealthfront will constantly rebalance your portfolio to match it.
- Reduces your tax bill. Wealthfront uses a strategy called Tax-Loss Harvesting to keep your taxes to a minimum. This involves strategically selling some exchange-traded funds (ETFs) at a loss so you can offset income on your tax return. If you have at least $100,000 in your account, you’ll qualify for Direct Indexing, which is a more advanced version of Tax-Loss Harvesting.
What to watch out for
It’s your money, and you want to protect it. Before signing up, understand what Wealthfront is all about and what downsides you should look out for:
- Software-based investment decisions. Wealthfront uses algorithms and software to invest your money, so you won’t get human advice or management like you would with a bank-issued investment portfolio.
- No physical branches. If you prefer a traditional banking experience, you might be disappointed to learn that Wealthfront doesn’t have any physical branches you can visit.
- No fractional shares. Wealthfront invests your money in ETFs, which must be purchased as a whole. And since ETFs generally range from $30 to $100 per, some of your money could be left as cash sitting in your portfolio and not growing.
- Fund management fees. While Wealthfront only charges a 0.25% annual fee, the underlying ETFs will have management fees that you’ll be responsible for.
- Relatively high minimum deposit. Wealthfront’s $500 minimum deposit is on the high end compared to what other robo-advisors require. For example, Betterment — one of Wealthfront’s closest competitors — has no minimum deposit. Compare robo-advisors here.
Compare with other robo-advisors
How to get started
- Visit the Wealthfront website and click Invest Now.
- Complete the questionnaire, which includes questions such as why you want to invest, what kind of financial advisor you want, your pre-tax income, your tax filing status and your risk tolerance. After completing the questionnaire, you’ll receive a diversified investment plan. Click Open My Account to continue.
- Create an account by entering your name and email address and creating a password.
- Enter your mobile phone number for security verification.
In order to open a Wealthfront account, you’ll need to meet a few eligibility requirements:
- Have a valid Social Security number
- Have a US residential address
- Be a US citizen
- Make an initial deposit of at least $500
Throughout the application process, you’ll be asked to provide to provide the following information:
- Name and date of birth
- Mobile number
- Employment information
- Financial goals
- Employment information
- Risk tolerance
I’ve signed up. Now what?
Now that you’ve signed up and established your profile and risk tolerance, you should take advantage of everything Wealthfront has to offer.
- Manage your preferences. After you sign up, you’ll have the option to add more information so that Wealthfront can provide more accurate investment recommendations.
- Set up new accounts. While you can choose which account you’d like to open when you first sign up, consider setting up new accounts for different financial goals.
- Monitor your portfolio. Use the app or dashboard to track progress and monitor your portfolio over time.
- Read the blog. Check the Wealthfront blog for helpful investment information, interesting tips and more.
How to get help
If you need to get in touch with customer service, you can send an email through the Wealthfront website or log in to your account to set up a phone call.