Founded in 2008, Airbnb has become a very popular accommodation option for travellers all over the world. The platform also allows homeowners to make some extra cash by renting out a room or property to visitors, and this is certainly the case in London where many homeowners rent out rooms to help support their mortage.
London Airbnb statistics: Highlights
The average price for an Airbnb listing in London is £174 a night.
As of December 2023, there are 91,778 Airbnb listings in London.
The average London Airbnb is booked for 46 nights in a year, an occupancy rate of 12.6%.
The average London Airbnb generates £6,947 of income in a year.
Two-fifths of London Airbnbs (62.5%) are entire homes or apartments.
97% of London Airbnb listings are short-term rentals.
Over half of London Airbnb hosts (51%) have multiple listings.
The number of Airbnb listings is up by 32% from 2022.
How many Airbnbs are there in London?
In London, there are over 91,000 Airbnb listings as of December 2023. The number of Airbnb listings in London has risen by 32% from around 69,000 in 2022, when the tourism industry was still recovering from the impact of the COVID-19 pandemic.
Since 2015, Airbnb listings in London have increased by 398%, going from 18,000 to over 91,000 in 2023.
The average price of an Airbnb listing in London is £174 a night. However, when looking only at recent listings and those frequently booked, the average price per night comes down to £148.
What is the average Airbnb occupancy rate in London?
The average Airbnb in London is booked for 46 nights of the year, which means it has an occupancy rate of 12.6%. This is higher than in 2022 when the average London Airbnb was booked for 11% of the year, approximately 40 nights.
What is the average income generated by a London Airbnb?
If you are an Airbnb host in London, you can expect to make an average income of £6,947 over a year, which is around £579 a month.
Which London borough has the most Airbnbs?
Westminster has the highest number of Airbnbs out of the London boroughs (10,322). It is followed by Tower Hamlets (7,405) and Hackney (6,392). Sutton has the fewest Airbnb listings of all London boroughs (390) followed by Havering (415) and Harrow (524).
What is the minimum length of stay in London Airbnbs?
London is a popular destination for short-term city breaks and this is reflected by the length of minimum nights required by Airbnb hosts.
The majority of listings (around 27,000) have a minimum stay of 1 night for a booking, while around 22,000 listings have a minimum stay of 2 nights. Of all the total listings, over half (54%) have a minimum stay of just 1 or 2 nights.
Overall, around 97% of the listings are classed as short-term rentals (with a minimum stay of less than 30 days), while the remaining 3% are longer-term rentals with a minimum stay of 30 days or more.
What types of properties in London are available on Airbnb?
Around 3 in 5 (62.5%) of the available Airbnbs in London are listed as entire homes or apartments, which totals over 57,000 separate listings. Private rooms account for more than a third of the listings (37%), which is almost 34,000 properties. These are the two most popular types, but there are also a handful of shared rooms (432) and hotel rooms (203) listed on Airbnb in London.
How many London Airbnb hosts have multiple listings?
Over half of Airbnbs (51%) in London are by hosts with multiple listings (47,000). The most common number of listings per host is still 1 (45,000 listings), but interestingly, the next most common is hosts with 10 or more Airbnb listings (18,000 listings).
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