$14.1 billion projected to be spent by consumers during Super Bowl weekend

Whether the Atlanta Falcons or the New England Patriots bring home the championship, those in the Super Bowl business win big.

Updated Sep 14, 2022

Fact checked

The biggest day in American sports is upon us, and it’s raking in more money than ever.

In 2016 the Super Bowl saw $620 million in revenue, with $375 million of that from advertising. It should come as no surprise considering the estimated 72% of US households expected to tune into the game.

Super Bowl is our most celebrated annual event in the States. But the rest of the world likes to get in on the action — it’s the most watched single-day sporting event in the world.

No Super Bowl party is complete without an array of food and beer, which accounts for the 1 billion chicken wings eaten in the name of football this Sunday. (Sorry, chickens.)

Super Bowl Ad Stats

Super Bowl Consumer Stats

Sources:

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Michelle Hutchison

Michelle Hutchison is chief operating officer at Schebesta Ventures. She's an award-winning public relations pro and advisory board member, and has held multiple roles in Finder including global head of communication and compliance officer for Finder Ventures, and global head of communication for Finder. Michelle started at Finder in 2013 as the Australian head of PR and money expert. With more than a decade of experience in public relations, Michelle was formerly a journalist and editor, and has written for numerous publications including The Guardian, The Sydney Morning Herald, Mamamia and New Idea.

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