$14.1 billion projected to be spent by consumers during Super Bowl weekend

Whether the Atlanta Falcons or the New England Patriots bring home the championship, those in the Super Bowl business win big.


Feb 3, 2017

Michelle Hutchinson

Michelle Hutchinson

Money Expert. Helping people find better.

The biggest day in American sports is upon us, and it’s raking in more money than ever.

In 2016 the Super Bowl saw $620 million in revenue, with $375 million of that from advertising. It should come as no surprise considering the estimated 72% of US households expected to tune into the game.

Super Bowl is our most celebrated annual event in the States. But the rest of the world likes to get in on the action — it’s the most watched single-day sporting event in the world.

No Super Bowl party is complete without an array of food and beer, which accounts for the 1 billion chicken wings eaten in the name of football this Sunday. (Sorry, chickens.)

Super Bowl Ad Stats

Super Bowl Consumer Stats

Super Bowl Consumer Stats

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