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Super Bowl Spending Statistics: 2007 – 2024

$17.30 billion projected to be spent by consumers during Super Bowl weekend.

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As the Chiefs get ready to face off against the Niners in Super Bowl LVIII, most of us will be settling into our couches or resting our arms on a bar to take in this year’s festivities, as the cost of attending the 2024 Super Bowl is one of the most prohibitively expensive games in history.

According to TicketIQ(1), the average secondary ticket for the Super Bowl will run you $9,024, which is approximately 11.7% of a projected annual median household income of $77,217 in 2024.

Average cost of a Super Bowl ticket: 2010-2024

In terms of straight ticket price, 2024 is the second most expensive year to buy a ticket on the secondary market, only behind Super Bowl XLIX in 2015, where a ticket would have run you $9,723. It’s also ahead of the last time these two teams faced off in the big show at Super Bowl LIV in 2020, with an average ticket cost of $8,404.

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Cost of a Super Bowl ticket as portion of median household income

As far as how much of your household budget you’re looking at paying for that ticket, since 2010, a Super Bowl ticket costs roughly 8.4% of the median household income(2).

In 2024, you’re looking to shell out roughly 11.7% of the projected median household income*, which ranks as the third-highest amount since 2010. Not only was attending the Super Bowl in 2015 the most expensive, but it also required the biggest chunk of the median household income, costing approximately 17.2% of household income, followed by 2020, when it cost 12.4%.

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Estimated consumer spending on Super Bowl: 2007-2024

2024 is expected to see the most spent by consumers on the Super Bowl, with the 200.5 million adults planning to watch expected to spend an average of $86. That means roughly $17.3 billion will be spent by consumers watching Super Bowl LVIII, according to the National Retail Federation (NRF)(3). This is up about 5% from the $16.5 billion spent in 2023 and up about 40% since the 2014 Super Bowl ($12.4 billion).

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How many people will be watching the Super Bowl?

According to the NRF, Super Bowl LVIII will be one of the most watched Super Bowls in recent memory, with 77% planning to tune in to the game, a high only seen once since 2007, when 77% watched Super Bowl XVI in 2016.

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How much will the winners of the Super Bowl take home in 2024?

The winners of the Super Bowl in 2024 will be taking home more than just the prestige of being able to say they’d won a Super Bowl — they’ll be pocketing a record $171,000 for the game, according to the NFLPA’s collective bargaining agreement. This is up from the $164,000 the winners took home in 2023. And the losing team’s players won’t be walking away with chump change, pocketing a cool $96,000 in 2024.

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NFL player compensation vs. median household income: 2012-2024

NFL player compensation for the Super Bowl has risen at almost twice the rate of that of the median household income. Back in 2012, the median household sat at $51,020, and with a projected median household income of $77,214 in 2024, household incomes have grown roughly 51.3%. Over that same time, player compensation for the Super Bowl has jumped 94.3%.

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Since 2014, player compensation on the Super Bowl-winning team has gone up $74,000, just shy of the $74,580 … the last official available median household income from the Federal Reserve’s Economic Data.

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Best value Super Bowl Halftime Shows

Concert ticket prices have been getting out of control in recent years, with the average resale ticket price for a ticket to see Taylor Swift in 2023 hitting $2,183.

While that number is insane, how does it compare if we look at the Super Bowl as a show in and of itself? More specifically, what bang for your buck do you get from a SUper Bowl on a cost per song basis?

Beyoncé’s 2013 show was the most cost effective show, with a ticket price of $2,516 and a 9 song setlist, you were paying $280 per song. On the other end of the spectrum, if you’d paid the $9,723 for a ticket to see Katy Perry also 9 song setlist at the 2015 S5per Bowl, you were looking at $1,080 per song.

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Richard Laycock is Finder’s NYC-based senior content marketing manager & insights editor, spending the last decade data diving, writing and editing articles about all things personal finance. His musings can be found across the web including on NASDAQ, MoneyMag, Yahoo Finance and Travel Weekly. Richard studied Media at Macquarie University, including a semester abroad at The Missouri School of Journalism (MIZZOU).

This article originally appeared on and was syndicated by

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