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Super Bowl Spending Statistics: 2007–2025
Super Bowl tickets to cost 13% of median household income in 2025.
While Super Bowl LIX is shaping up to be an exciting match-up between the Eagles and Chiefs, most of us will have to settle for enjoying the festivities from our couches or resting our arms on a bar, as the cost of attending the 2025 Super Bowl is one of the most prohibitively expensive games in history.
According to TicketIQ, the average secondary ticket for the Super Bowl will run you $10,621, which is approximately 13.2% of a projected annual median household income of $80,610 in 2025.(1)
Average cost of a Super Bowl ticket: 2010–2025
In terms of straight ticket price, 2025 is the most expensive year to buy a ticket on the secondary market, ahead of Super Bowl XLIX in 2015, where a ticket would have run you $9,723, and last year’s Super Bowl (LVIII), where a ticket ran $9,024. It’s also almost double the cost of a ticket the last time these two teams faced off in Super Bowl LVII, where the average ticket price was $5,569.
Cost of a Super Bowl ticket as portion of median household income
As far as how much of your household budget you’re looking at paying for that ticket, since 2010, a Super Bowl ticket costs roughly 8.7% of the median household income.(2)
In 2025, you’re looking to shell out roughly 13.2% of the projected median household income*, which ranks as the second-highest amount since 2010. In comparison, the Super Bowl in 2015, though the second-most expensive overall, required the biggest chunk of the median household income, costing approximately 17.2% of household income.
Estimated consumer spending on Super Bowl: 2007-2025
2025 is expected to see the most spent by consumers on the Super Bowl, with the 203.4 million adults planning to watch expected to spend an average of $91.58. That means roughly $18.6 billion will be spent by consumers watching Super Bowl LIX, according to the National Retail Federation (NRF).(3) This is up about 7.5% from the $17.3 billion spent in 2024 and up about 30% over the last decade ($14.3 billion).
How many people will be watching the Super Bowl?
According to the NRF, Super Bowl LIX will be one of the most watched Super Bowls in recent memory, with 78% planning to tune in to the game, up from the 77% who watched Super Bowl LVIII last year.
How much will the winners of the Super Bowl take home in 2025?
The winners of the Super Bowl in February 2025 will take home more than just the prestige of victory — they’ll be pocketing a record $178,000 for the game, according to the NFLPA’s collective bargaining agreement. This is up from the $171,000 the winners took home in 2024. And the losing team’s players won’t be walking away with chump change, pocketing six figures ($103,000) in 2025.
Interestingly, the winners of the Super Bowl have seen their compensation rise by only a cumulative 102% since 2012, while the runners-up have seen their game checks go up by 134%.
Up until 2021, the runners-up received 50% of what the winners made. In 2025, losing isn’t looking so bad, with the losing team taking home 58% of what the winners make. By 2030, the income gap between the winners and losers of the Super Bowl will become even tighter, with the losing team walking away with 67% of what the winner of the Super Bowl takes home.
NFL player compensation vs. median household income: 2012-2025
NFL player compensation for the Super Bowl has risen at almost twice the rate of that of the median household income. Back in 2011, the median household sat at $50,050, and with a projected median household income of $80,610 in 2025, household incomes have grown roughly 61.06%. Over that same time, player compensation for the Super Bowl has jumped 102.27%.
Since 2014, player compensation on the Super Bowl-winning team has gone up $76,000, just shy of the $80,610 median household income from the Federal Reserve’s Economic Data.
Best value Super Bowl Halftime Shows
Concert ticket prices have been getting out of control in recent years, with the median resale ticket price for Taylor Swift’s Eras Tour hitting $1,550 in 2024.(6)
While that number is insane, how does it compare if we look at the Super Bowl as a show in and of itself? More specifically, what bang for your buck do you get from a Super Bowl halftime show on a cost-per-song basis?
Beyoncé’s 2013 show was the most cost-effective show, with a ticket price of $2,516 and a nine-song setlist, you were paying $280 per song. On the other end of the spectrum, if you’d paid the $9,723 for a ticket to see Katy Perry’s nine-song setlist at the 2015 Super Bowl, you were looking at $1,080 per song.
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