Super Bowl Spending Statistics: 2007–2026

While Super Bowl LX is shaping up to be an exciting match-up between the Patriots and Seahawks, most of us will have to settle for enjoying the festivities from our couches or resting our arms on a bar, as the cost of attending the Super Bowl is one of the most prohibitively expensive games in history.

According to TicketIQ, the average secondary ticket^† for the Super Bowl will run you $5,781, which is approximately 7.1% of a projected annual median household income of $81,836 in 2026.⁽¹⁾

Average cost of a Super Bowl ticket: 2010–2026

In terms of straight ticket price, 2026 is the third-most expensive year to buy a ticket on the secondary market at $5,781, only behind of Super Bowl LVIII in 2024, where a ticket would have run you $7,979, and the 2021 Super Bowl (LV), where a ticket ran $6,822. It’s also about 40% more expensive than the last time these two teams faced off in Super Bowl XLIX, where the average ticket price was $4,085.

Cost of a Super Bowl ticket as portion of median household income

As far as how much of your household budget you’re looking at paying for that ticket, since 2010, a Super Bowl ticket costs roughly 5.8% of the median household income.⁽²⁾

In 2026, you’re looking to shell out roughly 7.1% of the projected median household income*, which ranks as the fifth-highest amount since 2010. In comparison, the Super Bowl in 2024, required the biggest chunk of the median household income, costing approximately 10.3% of household income.

Estimated consumer spending on Super Bowl: 2007-2026

2026 is expected to see the most spent by consumers on the Super Bowl, with the 213.1 million adults planning to watch expected to spend an average of $94.77. That means roughly $20.2 billion will be spent by consumers watching Super Bowl LX, according to the National Retail Federation (NRF).⁽³⁾ This is up about 8.6% from the $18.6 billion spent in 2025 and up about 30% over the last decade ($15.5 billion).

How many people will be watching the Super Bowl?

According to the NRF, Super Bowl LIX will be one of the most watched Super Bowls in recent memory, with 80% planning to tune in to the game, up from the 78% who watched Super Bowl LVIX last year.

How much will the winners of the Super Bowl take home in 2025?

The winners of the Super Bowl in February 2026 will take home more than just the prestige of victory — they’ll be pocketing a record $188,000 for the game, according to the NFLPA’s collective bargaining agreement. This is up from the $178,000 the winners took home in 2025. And the losing team’s players won’t be walking away with chump change, pocketing six figures ($113,000) in 2026.

Interestingly, the winners of the Super Bowl have seen their compensation rise by only a cumulative 114% since 2011, while the runners-up have seen their game checks go up by 157%.

Up until 2021, the runners-up received 50% of what the winners made. In 2026, losing isn’t looking so bad, with the losing team taking home 60% of what the winners make. By 2030, the income gap between the winners and losers of the Super Bowl will become even tighter, with the losing team walking away with 67% of what the winner of the Super Bowl takes home.

NFL player compensation vs. median household income: 2012-2026

NFL player compensation for the Super Bowl has risen at almost twice the rate of that of the median household income. Back in 2011, the median household sat at $50,050, and with a projected median household income of $81,836 in 2026, household incomes have grown roughly 63.51%. Over that same time, player compensation for the winners of the Super Bowl has jumped 114% and 157% for the runners-up.

Since 2014, player compensation on the Super Bowl-winning team has gone up $76,000, just shy of the $80,610 median household income from the Federal Reserve’s Economic Data.

Best value Super Bowl Halftime Shows

Concert ticket prices have been getting out of control in recent years, with the median resale ticket price for Taylor Swift’s Eras Tour hitting $1,550 in 2024. ⁽⁶⁾

While that number is insane, how does it compare if we look at the Super Bowl as a show in and of itself? More specifically, what bang for your buck do you get from a Super Bowl halftime show on a cost-per-song basis? Bare in mind that the Eras Tour consisted of roughly 44 songs in an approximately three hour and fifteen minute show, which works out to be about $35 per song.

Beyoncé’s 2013 show was the most cost-effective show, with a ticket price of $1,795 and a nine-song setlist, you were paying $199 per song. On the other end of the spectrum, if you’d paid the $6,822 for a ticket to see The Weekend’s’s nine-song setlist at the 2021 Super Bowl, you were looking at $758 per song.

• Methodology

  † TicketIQ provides the average ticket price for Super Bowl tickets on their platform for each day for the 14 days leading up to the Super Bowl kickoff, including Super Bowl Sunday. It additionally has prices on Championship Sunday. We took those prices and averaged those to get the average price for a ticket each year. As of time of writing, the available data for the Super Bowl 2026 is Championship Sunday and days 14-7 prior to Super Bowl Sunday.

  * The available FRED Median Household income data is available through to 2024. For 2025 and 2026, we used a forecast function to estimate the median household income for those years.

Written by

Richard Laycock

Editorial & PR Lead

Richard Laycock is Finder’s NYC-based lead editor & insights editor, spending the last decade data diving, writing and editing articles about all things personal finance. His musings can be found across the web including on NASDAQ, MoneyMag, Yahoo Finance and Travel Weekly. Richard studied Media at Macquarie University, including a semester abroad at The Missouri School of Journalism (MIZZOU). See full bio