* Average nationwide prices are pre-filled based on data from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3349795/

Prior to November 30, 2016, I was just one of the 137 million Americans — specifically, among the 56% of millennials — who relax with a beer, cocktail or spirit at least weekly. But that Wednesday morning was different: The second I opened my eyes and looked up at the ceiling, I knew I wanted to stop drinking.

I chose to give up alcohol for many reasons, and it’s probably those reasons coming together at once that made it an easy decision. All I’d hoped for came true: I had more energy, more mental clarity. I started losing weight and waking up earlier. I felt more optimistic and ambitious about my goals.

I also knew it was going to save me money. I just didn’t realize quite how much.

When you don’t budget, you don’t know

It’s easy to sink a lot of money into anything when you don’t limit yourself as to how much you spend on it. In general, my husband and I follow a reactionary type of budgeting that I’m sure plenty of people do — after a big month, we’ll just say, “We need to spend less on X next month.”

For the most part, it works. And for the most part, we stay on track, diverting money where it needs to go: savings, bills, mortgage, retirement, etc. And the rest, we spend on ourselves.

The realization

After two full months of sobriety, I noticed a huge difference in the “rest we spend on ourselves” part of my budget. Instead of breaking even with our usual spending habits before moving on to the next month, I found a couple hundred dollars left in my account with nowhere to be, just twiddling its thumbs. The next month, the same thing. My curiosity effectively piqued, I decided to run a few numbers.

Doing the math

I use the Mint app to track my spending, mainly so I can take note of trends and pinpoint the “we need to spend less on X” stuff. It’s also convenient for searching by transaction type across multiple accounts. And despite a few improvements I could suggest (hit me up, Mint customer experience department), it’s become an essential tool for my personal financial management.

Sorting by Bars and Alcohol, I found that I’d spent $1,757 on alcohol in the past year. We aren’t big bar people and live at the end of a dirt road, so this doesn’t sound like that much to me. But it also wasn’t a full picture of how much we were spending on suds and spirits.

The hidden math

My husband, because he is the best, chose to join me on my sobriety journey. Note that these figures are for a two-person household. Also, I live in California, where there’s at least one full aisle in the grocery store dedicated to liquor, and eating out at restaurants is a two- or three-night-weekly affair. Because line items are not recorded in credit card purchases (yet), I fooled myself into thinking we just ate a lot.

Tracking the patterns, however, I learned that we were now spending roughly $90 a week on food versus $130 before — a savings of 30%. Swapping four Manhattans for seltzer, we were now spending roughly $80 out to eat versus $140 before — a savings of 42%.

I spent $8,885 on groceries and $3,964 on restaurants in the prior year. So using those same percentages, I found that $2,666 of my grocery budget and $1,665 of my restaurant expenditures were going to alcohol.

That’s slightly less than the 6.8% of other millennials who admit to spending more than $100 a week — or at least $5,200 a year — on drinks. And it’s far less than the 4.5 million Americans who say they spend more than 200 bones a week on alcohol. Still, I took it a step further and went back to 2015.

Wow.

I spent almost 12 grand on alcohol in two years. That isn’t even counting cash I spent on beers at sports games or stuffed into my friends’ hands to grab me a drink from the bar at a show. So we’re looking at a very conservative estimate here.

As I mentioned, sobriety has brought me mental clarity — so I won’t even patronize you with I was shocked! or I can’t believe it! I may not have been expecting it to be that much, but I can totally believe it.

The financial case for sobriety

I occasionally scroll through my Facebook feed and come across budgeting articles. Usually listicles with titles like “Twelve ways married couples can save $5,000 in one year” or “40 ways to make money you have never heard about.” And you bet your ass I click! And then I read things like “take the bus,” “take surveys in your spare time,” “ditch your morning latte.”

I like my commute just fine, I don’t have spare time, and my morning latte is a small comfort that brings me great joy. My listicle is just one item long: Ditch booze.

Spending the savings

You could easily take the money you save each month and put it toward old debt, your car loan, or savings. But remember to spend a portion on yourself as a reward for the improvement you’ve made to your health and your wallet. A standing massage appointment, new appliances, or a wardrobe upgrade could do a lot for your overall happiness.

Vodka sponsored my KitchenAid:

Wanna see how I spent the money we saved? Read all about my $6,500 kitchen renovation.

• Methodology

  Our data is based on an online survey of 2,398 US adults within the age range from 1928 to 2002 commissioned by Finder and conducted by Pureprofile in January 2020. Participants were paid volunteers.

  We assume the 2,398 participants in our survey represent the US population of 254.7 million Americans who are at least 18 years old according to the July 2019 US Census Bureau estimate. This assumption was made at the 95% confidence level with a 2% margin of error.

  The survey asked people how many of each type of alcoholic beverages they consumed weekly, and how much they paid for each type of alcoholic beverage. Drink types were Beer, Wine, Spirits, Cocktails, Cider, Moonshine, and Other.

  Average calculations of number of drinks and amount spent on drinks were based on only the participants who reported drinking/spending non-zero amounts for each drink category — for example, to calculate the mean number of beers consumed weekly by Americans, the 54.56% who responded “0” (meaning they drink no beers weekly) were not included. This average can be interpreted as representing “the average number of beers you consume weekly, if you drink beer”.

  To avoid skewing the data, we did not include extreme outliers in our calculations

  We define generations by birth year according to the Pew Research Center’s generational guidelines:

  Gen Z — 1997-2002
  Millennials — 1981-1996
  Gen X — 1965-1980
  Baby Boomers — 1946-1964
  The Silent Generation — 1928-1945

• 2018

  Analyzing our habits against the US adult population, a recent finder.com survey found that more than half of us — 55.89% in fact — drink at least one alcoholic beverage a week. More surprisingly, about 4.5 million Americans admit to spending more than $200 on brews and booze weekly. Gulp!

  Other eye-opening findings on our overall imbibing:

  • Those of us who drink beer, cocktails or other libations sip an average 10 drinks a week.
  • Men and women aren’t too far off from one another when it comes to a weekly swig: 64% of adult men drink at least one beer, cocktail or spirit a week, compared with 52% of adult women. But while 7.14% of adult men spend more than $100 a week on alcohol, only 3.79% of adult women do.
  • On the generational spectrum, more than half (56%) of all millennials have at least one drink weekly, compared with a slightly smaller percentage (46%) of boomers. When it comes to how much we’re dropping on drinks, 6.8% of millennials spend more than $100 a week, compared with only 1.65% of boomers who shell out that same amount or more weekly.

  

For media inquiries:

Allan Givens
Public Relations Manager
203-818-2928
allan.givens@finder.com

Nicole Gallina
Communications Coordinator
347-677-4931
nicole.gallina@finder.com