How much do Americans spend on their pets on Valentine’s Day?

Households to spend $103.4 million more on their furry friends in 2020.


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Labrador Puppy With Red Roses


We plan to spend $751.3 million on our four-footed companions this February 14th.

Breaking mews! This year, American households plan to spend an estimated $751.3 million on gifts for their cats and dogs on Valentine’s Day.

The number sounds huge and you might be thinking “dog-gone-it!”, but numbers don’t lie. Research reflects a 16% increase of $103.4 million from last year, when Americans spent an estimated $647.9 million.

Some 27.6 million households will shower their pet dogs with gifts, representing roughly 11% of all American households.

Roughly 6.7% of Americans, or 17.1 million households, say they’ll pick up presents for their kitties.

You have got to be kitten me right now

Collectively, more Americans are buying gifts for their pet doggos again this year than for their cats and they’re spending more, as well.

On average, households are expected to drop $17.37 on their pet dogs but $15.93 on their pet cats. If we do the math, households in 2020 will shower their puppies with $479.2 million in gifts and their pet cats with slightly more than half that: about $272.1 million.

Man’s Best Friend

On average, men are planning on spending an average of $23.93 on Valentine’s gifts for their dogs and an average of $19.04 on Valentine’s gifts for their cats. Women favor the kittens this year – spending an average of $13.92 on the purr-fect gift and an average of only $13.88 on a pup related piece.

GenderSpent on dogsSpend on cats

Gen X to shower their canines and felines the most

Gen X is planning on spending the most on Valentine’s Day gifts for their pets, spending an average of $20.85 on their dogs and $21.44 on their cats.

Felines take the lead again with Millennials who are planning to spend $17.25 on average on V-day gifts for their dogs and an average of $18.31 on their cats!

Gen Z and Boomers favor canines in 2020, with Gen Z dropping an average of $14.75 on their dog and only $6.80 on their cats. Boomers follow close behind, planning to spend an average of $14.91 of their dogs and $10.52 on their cats, although slightly more then Gen Z but half of Gen X’s kitty-cat contribution.

GenerationSpent on dogsSpent on cats
Gen X$20.85$21.44
Gen Z$14.75$6.80
Baby boomers$14.91$10.52

Don’t forget National Love Your Pet Day

If you forget your pet on Valentine’s Day, you’ve got a second chance soon after. February 20th is National Love Your Pet Day — a holiday dedicated to lavishing special attention and pampering on your animals.

An official holiday might not be necessary for owners who shower love on their pets every day. Still, you have many ways to say a special “I love you” to your four-footers.

Feb 20th - National Love Your Pet Day

For dogs

  • Simple homemade treats
  • A new plush toy
  • An extra-long walk in the park

For cats

  • Catnip toys
  • A new scratching post
  • A food maze

For media inquiries:

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Allan Givens
Public Relations Manager

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Nicole Gallina
Communications Coordinator

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