Are Americans spending big on their pets for Valentine's Day?

How much do Americans spend on their pets on Valentine’s Day?

Humans won’t be the only ones getting gifts this Valentine’s Day.


We plan to spend $822.9 million showing our furry friends how much we love them on February 14, 2018.

February 8, 2018

It’s 2018, and it sounds like our love affair with our pets might be weaker than before. According to a new survey of 2,001 Americans commissioned by, Americans plan to shower fewer dogs and cats with gifts on February 14th.

In fact, of those who plan to spending money on Valentine’s Day, just 11.0% will treat their dogs to something special — that’s nearly a third of the pooches gifted last year (28%).

It doesn’t look so great for cats either. Only 6.5% of our feline friends will receive a gift on Valentine’s Day, compared with 17% that enjoyed presents last year.

When you consider how much we plan to spend, cats again get the short end of the stick for Valentine’s: an average $32.48 will be spent on our dogs with only $29.01 on our kitties.

Who’s shows the most pet love on Valentine’s Day?

Women are the most generous when it comes to spending money on pets for Valentine’s. Of the ladies, 11.8% will spend on their dogs and 7.5% on their cats. Compare these figures to the men, with 10.2% planning to splurging on their dogs and 5.6% on their cats.

Despite a drop in the number of pets we’ll indulge this year, millions of Americans still plan to pamper their four-footed friends on February 14. We estimate that 16.57 million people will buy presents for their dogs, while 9.82 million will gift their cats.

Those who aim to regale their dogs and cats this year will fork out an estimated $822.9 million — that’s $69 million more than what we spent on our pets in 2017 ($753 million).

It seems not all love’s lost for our furry companions this Valentine’s Day.

Don’t forget National Love Your Pet Day

If you forget your pet on Valentine’s Day, no need to worry: February 20 is National Love Your Pet Day. This holiday is dedicated to focusing special attention and pampering on your animals.

An official holiday might not be necessary for all owners, because they love their pets every day. But if you’re looking for an opportunity to show extra love to your four-footers, see our affordable ideas below.

Feb 20th - National Love Your Pet Day

For dogs
  • Simple homemade treats
  • A new plush toy
  • An extra-long walk in the park
For cats
  • Catnip toys
  • A new scratching post
  • A food maze

Jennifer McDermott

Consumer advocate helping people improve their personal finances.

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