January 7, 2019
Breaking mews! This year, American households plan to spend an estimated $647.9 million on gifts for their cats and dogs on Valentine’s Day.
Although the number sounds huge, for at least some of these households, love doesn’t last fur-ever — it reflects a 21% decline of $175 million from last year, when Americans spent an estimated $822.9 million.
Some 5.4 million households will shower their pet dogs with gifts, representing roughly 8.5% of all American households.
Less than half as many American households that buy presents for dogs — or 2.2 million households — say they’ll pick up presents for their kitties.
You have got to be kitten me right now
Collectively, more Americans are buying gifts for their pet doggos than for their cats. But those buying gifts for their kitties say they’ll spend more this year.
On average, households are expected to drop $81.56 on their pet dogs but $95.90 on their pet cats. If we do the math, households in 2019 will shower their puppies with $439.9 million in gifts and their pet cats with less than half that: about $208 million.
Don’t forget National Love Your Pet Day
If you forget your pet on Valentine’s Day, you’ve got a second chance soon after. February 20th is National Love Your Pet Day — a holiday dedicated to lavishing special attention and pampering on your animals.
An official holiday might not be necessary for owners who shower love on their pets every day. Still, you have many ways to say a special “I love you” to your four-footers.
- Simple homemade treats
- A new plush toy
- An extra-long walk in the park
- Catnip toys
- A new scratching post
- A food maze
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