How much do Americans spend on their pets on Valentine’s Day?


Over $753 million is spent in the US showing our furry friends how much we love them.

Valentine’s Day is all about showing your loved ones how much you appreciate them. Although the typical Valentine’s Day gift and celebration is usually chocolate/flowers and a dinner date with your significant other, people are finding unconventional ways to make the holiday their own. For example, many single Americans are self-gifting on Valentine’s Day. Another way people are celebrating the day of love is with their furry companions.

According to the National Retail Federation, Americans spent an estimated $18.2 billion on Valentine’s Day this year. However, a recent study conducted by found that humans weren’t the only recipients. Millions of pet dogs and cats were also treated to special gifts to the tune of $753.87 million.

Which furry friend gets more?

Dogs are often considered man’s best friend due to their close relationships with humans, as well as their loyalty and companionship. It comes as no surprise that more people favored gift-giving their dogs over cats – 28% versus 17% respectively. Those buying for dogs also outspent cat owners, with the average spend for dog gifts being $25 compared to $21.

It also makes sense that dogs would receive more because there are more dog-friendly families in the US overall: 36.5% of American households have atleast one dog, compared to just 30.4% with cats, according to American Veterinary Medical Foundation statistics.


Who’s showing the most pet love on Valentine’s Day?

Interestingly, although more American households own dogs than cats, there are more cats as household pets than dogs. There are over 69 million dogs as household pets in America compared to about 74 million cats. This means cat owners tend to own multiple cats while dog owners are more likely to own just one. Our research shows that the more pets you have, the less likely you are to buy them a gift. This may explain why less cat owners buy gifts for their cats on Valentine’s Day.

The younger you are, the more likely you are to celebrate Valentine’s Day with your pet dog or cat. Widowers are the most likely to spend Valentine’s Day with their pet, which is no surprise given that research shows pets often provide comfort and companionship during illness and grief.

When it comes to gender, men are equally as likely as women to buy their dog a gift for Valentine’s Day. Where we see a divide is in gifts for cats: 18% of women tend to celebrate Valentine’s Day with their cat compared to 15% of men.

Don’t forget National Love Your Pet Day

If you forgot to get your pet a gift for Valentine’s Day, there’s no need to worry. February 20 is National Love Your Pet Day, a holiday dedicated to giving your furry friends special attention and pampering. For many pet owners, an official holiday isn’t needed because they love their pets every day – but if you want to use the holiday as an opportunity to show your pet some extra love, here are some affordable ideas:

Feb 20th - National Love Your Pet Day

For Dogs:
  • Simple homemade treats
  • New plush toy
  • Extra long walk at the park
For Cats:
  • Catnip toy
  • New scratch post
  • Food maze

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