Americans will spend almost $5 billion on Christmas trees in 2018

2 in 5 American households will buy a tree this holiday season.

If it doesn’t feel like Christmas without a plump, festive tree tucked in the corner of your home, you’re not alone. Our research team analyzed 2016 and 2017 survey data from the National Christmas Tree Association, finding that roughly 41% of American households will buy a Christmas tree in 2018.

Together, we’ll spend nearly $5 billion — $4,872,162,522, to be exact — on trees this year, laying out an average $96 for each one.

Where will Americans pick up these real trees?

Over a quarter of Americans (27%) say they’ll get their hands dirty by choosing and cutting down a real Christmas tree to celebrate the holiday season. This is a slightly higher percentage than those who’ll head to a retail chain like Walmart (26%) or pick one up from a retail lot (19%).

2018 fun Christmas tree facts


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