If it doesn’t feel like Christmas without a plump, festive tree tucked in the corner of your home, you’re not alone. Our research team analyzed 2016 and 2017 survey data from the National Christmas Tree Association, finding that roughly 41% of American households will buy a Christmas tree in 2018.
Together, we’ll spend nearly $5 billion — $4,872,162,522, to be exact — on trees this year, laying out an average $96 for each one.
Where will Americans pick up these real trees?
Over a quarter of Americans (27%) say they’ll get their hands dirty by choosing and cutting down a real Christmas tree to celebrate the holiday season. This is a slightly higher percentage than those who’ll head to a retail chain like Walmart (26%) or pick one up from a retail lot (19%).
2018 fun Christmas tree facts
Tips from Consumer Advocate Jennifer McDermott
We may keep them around for only a month, but their popularity hasn’t waned, with almost 2 in 5 Americans decking the halls of their home with a Christmas tree for December 25th. The estimated $95.65 per household — or about $5 billion collectively — we plan to spend doesn’t include decorations, lights or tree stands that typically accompany our trees.
I encourage Christmas tree enthusiasts to compare costs at the grocery store, tree lots and online this Yuletide. For the accoutrements, see if you can reuse what you have on hand from last year. Or find a simple DIY decoration online that you can enjoy as a fun, cost-effective family project.”