An estimated 52 million people, or 1 in 5 Americans, say they’ll be “buying the dip” in 2022, according to a survey of 2,002 adult American Internet users. Of those, 15% already own shares and they plan to buy more should the market drop significantly, while 5% say they don’t yet own stocks but plan to buy if the market crashes. Meanwhile, 13% of Americans already own stocks and don’t plan on buying more if the market dips.
How are the sexes investing?
Men are much more likely to buy the dip than women, with 24% of men planning to buy stocks at a discount if the market crashes compared to just 16% of women.
How investing preferences differ by age
The younger you are, the more likely you are to plan on buying the dip in 2022. Just over a quarter of those aged 25–34 plan to buy, compared to just 15% of those aged 65+ who say the same.
How popular is buying the dip in other countries?
Of the 4 countries Finder surveyed, Singaporeans are most likely to plan on buying the dip, with 27% of Singaporean adults expressing plans to buy if the market crashes. Meanwhile, 19% of people in Canada say they’ll buy stocks if the market drops, while just 12% of Brits plan to buy the dip.
How big is the market dip right now?
The beginning of 2022 has seen a bear market take hold as global stock markets dip amid events like Russia’s invasion of Ukraine and many central banks increasing interest rates. This has seen everyone from inexperienced retail investors through to grizzled city veterans re-evaluate their portfolios and wonder if this is a great buying opportunity or there is more pain to come. In order to put this current market dip into perspective, we are tracking the S&P 500‘s value every day and comparing it to the worst market crashes of the last 50 years.
Methodology
Finder used Google Survey to poll 2,002 American Internet users. Due to the varying Google infrastructure in each territory, not all surveys were nationally representative. Where a nationally representative sample was unavailable, a natural fall/convenience sample was used. For these, Google didn’t use stratified sampling, but did apply weights to the survey results if the demographics of the survey respondents didn’t vary too far from demographics data. The details of Google’s survey methodology can be found here.
United States: A convenience sample of 2,002
United Kingdom: A convenience sample of 2,024
Canada: A convenience sample of 1,206
Singapore: A convenience sample of 1,008
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Madeleine Gracie is a Communications and Campaign Specialist at Finder. She completed her Bachelor of Arts (Media and Communications) at the University of Sydney. You can contact her at madeleine.gracie@finder.com.
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