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Kelly Larson

Kelly Larson


Kelly Larson is a Senior Editor at MarketWatch and formerly an editor at Finder who’s written dozens and edited hundreds of articles that help Americans make better financial decisions on everything from credit cards to mortgages to savings accounts. He’s well-versed in fact-checking content for accuracy, editing copy to remove biases and ensuring our content remains independent from affiliates, advertisers and partners. Prior to his role at Finder, Kelly led editorial newsrooms in the creation of award-winning content as a managing editor in the digital space. He holds a BA in Sociology from the University of Kansas.


  • Personal finance literacy
  • Editorial mentorship
  • Fact-checking for accuracy
  • Editing content for biases


  • Edited hundreds of articles on credit cards, car insurance, investing, home loans, cryptocurrency and more
  • Mentors writers and editors to create content that’s well-researched, accurate and meets readers where they are
  • Contributed to UrbanDaddy’s three Webby Awards during his eight-year tenure at the lifestyle website


  • Bachelor of Arts in sociology | University of Kansas | 1995–2000

Industry insights from Kelly Larson

We asked Kelly to flex his expertise by answering some questions about how Finder approaches editorial independence and advocates for its readers.

How do you prioritize Finder’s readers when editing content?

Recognizing that every reader is in a different place in their lives when they come across our articles, every editorial decision I make is driven by their unique needs. It’s our responsibility to meet them where they are by providing targeted, meaningful and well-researched content to help them make better financial decisions.

What techniques do you use to keep Finder’s content unbiased?

I encourage all of our outstanding writers to put themselves in our readers’ shoes. Before the first word is typed, our writers perform exhaustive research on each topic to help them see the whole picture of the product or service in question — the good, the bad and everything in between. They are then encouraged to lay it all out on the page for the reader, regardless of the topic. We don’t make decisions for our readers. We paint the whole picture in a fact-based, unbiased way, and let them take it from there.

Latest articles by Kelly Larson

5 articles written by this author

Electricity rates in Pennsylvania

Pennsylvania offers choice — and potential savings — when it comes to your energy supplier.

Kelly Larson 15 November 2022
Electricity rates in Pennsylvania

The states most at risk to identity theft and credit card fraud ranked

If you're not a fan of fraud, learn what states to avoid living in, including the top 10 metropolitan areas with the highest and lowest levels of identity theft.

Kelly Larson 16 June 2020
The states most at risk to identity theft and credit card fraud ranked

Reverse mortgage vs. HELOC

Both let you leverage the equity in your home, but that’s where the similarities end.

Kelly Larson 27 November 2019
Reverse mortgage vs. HELOC

Homebridge mortgage review

This nonbank lender offers a range of mortgage products, but it’s not available in Utah.

Kelly Larson 14 November 2019
Homebridge mortgage review

Navy Federal Credit Union mortgage review

Explore mortgage options from the country’s largest credit union specializing in serving military personnel and their families.

Matt Miczulski & Kelly Larson 22 October 2019
Navy Federal Credit Union mortgage review
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