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31 Asian American-owned businesses to support

Find both veterans and up-and-coming brands in a wide range of industries — from beauty to coffee to interior design.

Hate against Asian Americans and Pacific Islanders is on the rise in the US, with nearly 3,800 incidents of assault, harassment and other violations reported between March 2020 and February 2021, according to Stop AAPI Hate. Buying from Asian American–owned businesses is one way to show your support. Learn more about ways to take action, speak up and educate loved ones and the wider community about violence against the AAPI community.

Asian Americans own nearly 7% of businesses in the United States, according to a 2016 US Census Bureau survey. But these very businesses have taken a significant hit throughout 2020 as rumors of the origin of the coronavirus pandemic swept the nation, keeping customers away.

So if you’re looking for a way to spend your money responsibly for a good cause, look no further than these Asian American owned businesses and nonprofits. Our list includes both veterans and up-and-coming brands in a wide range of industries, from beauty to coffee to interior design. There are also a few magazines and nonprofits that are doing great things to give Asian Americans a voice.

Know a business that you’d like to add? Leave a comment or fill out the form at the bottom of the page to let us know.

Beauty and wellness

Here’s our roundup of skincare and makeup lines with clean ingredients and the latest beauty technologies, as well as an Asian American-owned fitness brand.

Cle Cosmetics

Clé Cosmetics

Clé Cosmetics was founded by Lauren Jin. Her parents encouraged her to embrace self-expression and to have fun experimenting with different looks and styles. Jin started Clé Cosmetics with the belief that there’s more than one way to feel beautiful.

Clé is a clean, minimalist skincare and makeup line based in Los Angeles, California but rooted in Korean beauty technology designed to fit seamlessly into any beauty routine. Its products are sourced from nontoxic, vegan and cruelty-free ingredients, including bamboo extract and hydrolyzed hyaluronic acid.

Shop Clé Cosmetics


Tatcha brings the definition of clean beauty to a whole new level. Its formulas meet Japan’s official safety and purity standards — one of the highest in the world.

Victoria Tsai, a Taiwanese-American, fell in love with Japanese beauty secrets on her trip to Kyoto. She launched Tatcha to bring time-tested Japanese beauty practices to the US. You’ll find products for every skin type and a personalized skincare regimen quiz on its website.

Shop Tatcha
Em Cosmetics

Em Cosmetics

Founded by Michelle Phan, one of the OG Youtube beauty bloggers, Em Cosmetics has makeup products to illuminate your features — from whipped cream lipglosses to dewy, serum blushes.

And if you’re already a huge fan of the brand, Em Cosmetics has some merch that you can get to show your support.

Shop Em Cosmetics

Tula skincare

Tula skincare is based on ingredients that are good for your body, including probiotics and delicious superfoods like pineapple and watermelon. Founded by Dr. Roshini Raj, a board-certified gastroenterologist in New York City, Tula’s line is chock full of clean, nontoxic and powerful treatments.

Its skin quiz can help design a skincare system that’s best for your skin type and problem areas to reveal a healthier, glowing you.

Shop Tula skincare
Glow Recipe

Glow Recipe

If you’re on the hunt for a skin routine that’ll leave your skin glowing, look no further than Glow Recipe, which might ring a bell if you watched Shark Tank in 2015.

Two former L’Oréal vice presidents of global marketing formed the ultimate alliance to bring you this Asian American-owned skincare line. This clean, cruelty-free brand uses a holistic approach to self-care. Glow Recipe harnesses the power of natural fruit ingredients like watermelon and avocados and delivers them in fun, colorful packaging.

Shop Glow Recipe
Patrick Ta

Patrick Ta Beauty

There’s really nothing better than a makeup line founded by a makeup artist. Its founder, Patrick Ta, is one of Hollywood’s top makeup artists, who has worked on celebrities including Gigi and Bella Hadid, Rihanna and Kim Kardashian.

Ta launched Patrick Ta Beauty with the mission to create a beauty line where everyone could achieve his signature sultry, yet natural glow. He is still 100% involved in the business, from formula to packaging, to bring us some of his best-selling products, including a cream and powder blush duo and brow-shaping wax.

Shop Patrick Ta Beauty
Live Tinted

Live Tinted

South-Asian beauty vlogger Deepica Mutyala is best known for her viral Youtube video where she fearlessly covered her under-eye circles with red lipstick in 2015. Fast forward three years later, and Mutyala started a beauty brand and digital community featuring a color correcting stick to hide discoloration and a multistick for your lips, cheeks and eyes.

Live Tinted is also a social movement that celebrates cultures and different skin tones. You can join the conversation on its website or Instagram.

Shop Live Tinted

Tower 28

Tower 28

Tower 28, whose namesake is a lifeguard tower in Santa Monica, is a nontoxic makeup brand designed for sensitive skin. Founded by Amy Liu, Tower 28 goes beyond the widely used labels like hypoallergenic and dermatologist-tested to look deeper at ingredients to deliver nonirritating makeup and skincare.

And it also periodically sells limited-edition merch, such as hand-dyed sweatshirt and sweatpants, to accompany its latest launch.

Shop Tower 28



Cassey Ho has an insane number of workout videos on her Youtube channel, so it’s no surprise she’s amassed over 5 million subscribers. Ho celebrated her 10-year Youtube anniversary in 2019 and has over 800 million views as of September 2020.

Aside from Youtube, Blogilates offers several workouts, workshops and meal plans for purchase on its website. You can read her best-selling book, Hot Body Year Round or shop her activewear line, Popflex.

Sign up for services by Blogilates

Fashion and lifestyle

Find your next outfit that actually fits your body, plus home goods by an Asian American craftswoman.

Nimble Made

Nimble Made

Many Asian American men with smaller frames than the average American struggle to find dress shirts that fit their body well. While many women’s clothing brands offer a petite section, shorter, narrower sizing isn’t readily available for men. Nimble Made was designed to fill the sizing gap in the fashion world by offering more representation and size inclusion for Asian-American men.

Nimble Made offers slim-fit dress shirts — from professional to casual — as well as non-iron performance options — ideal for getting dressed and out the door in a jiffy.

Shop Nimble Made



Pepper has humble beginnings, launching as a Kickstarter campaign in 2017. Like Nimble Made, Pepper caters to a body type that is generally underrepresented in the fashion industry. While big bra companies cater to women who are more endowed in the chest, Pepper bras are designed for AA, A and B cups.

Its goal is to help women be unapologetic for the bodies we have and to conquer body stereotypes that make us feel anything less than comfortable and confident in our own skin.

Shop Pepper

Da Wang New York

Da Wang New York

Daisy Wang combines traditional Chinese style and fabrics with American tailoring to produce modern streetwear with traditional Chinese aesthetics. Da Wang meshes signature Chinese elements, including high necklines, embroidery and detailed buttons with the American silhouette.

Her collection is ready-to-wear, comfortable and pays homage to her Chinese roots, without being gimmicky.

Shop Da Wang New York



In an effort to redefine what classic jewelry is for the modern woman, Amarilo offers minimalist jewelry that is perfect for layering. The line features elegant, casual solid gold pieces with additions of stones like opal, diamond and morganite.

Amarilo has a sister line, Haati Chai, which focuses on heirloom jewelry. Ali Heiss, the jewelry designer behind Amarilo, runs both companies with Stella Simona.

Shop Amarilo

Wrk Shp

Wrk Shp

Wrk Shp design studio is a Jack of all trades — tackling architectural projects, home goods and a clothing line. Airi Isoda, Wrk Shp’s cofounder, meshes styles from Tokyo and Los Angeles into her work to bring us fashion and home goods that are both artistic and functional.

Its clothing line is sourced from Japanese textiles and produced in California. And its furniture and home accessories are all locally made.

Shop Wrk Shp



Eggie is a clothing brand founded by Jenn Im, a Korean-American fashion designer best known for her Youtube channel. This California-based brand showcases fun yet polished designs and has everything from tops and bottoms to dresses and jumpsuits.

Disney also joined forces with Eggie in 2020 to bring a full collection of stylish and playful pieces. We particularly like its Dalmatian-inspired corset top and pants.

Shop Eggie

Chloe Dao

Chloe Dao

Winner of Project Runway: Season 2, fashion designer Chloe Dao rose to international fame. She designs clothes to flatter every body type and strives to make unique pieces to fill your wardrobe.

Besides everyday wear, Dao also designs gowns and accessories. And for those who want an exclusive dress of their own, Chloe Dao also offers customized, tailor-fit gowns at her boutique in Houston, Texas.

Shop Chloe Dao

Food and beverage

Bring the taste of Asia into your home with these drinks, meals and condiments, courtesy of Asian American entrepreneurs that are bridging continents.

Nguyen Coffee Supply

Nguyen Coffee Supply

Nguyen Coffee Supply is the first Vietnamese-American-owned coffee company. Its founder, Sahra Nguyen, is the daughter of Vietnamese refugees who fled to the United States during the Vietnam War. She started this company to showcase the distinct flavors of Vietnam-grown coffee beans.

It uses organic, ethically sourced coffee beans from a fourth-generation farm in Vietnam, and roasts them locally in Brooklyn. The result is a beautifully strong, smooth coffee with low acidity. Check out its brewing guides and recipes on how to prepare Vietnam’s signature slow-drip coffee, cafe phin, on its website.

Shop Nguyen Coffee Supply

Fly By Jing

Fly By Jing

Fly By Jing brings you sauces that you’d find in local eateries in China, including spicy Sichuan chili oils and a slow-brewed dumpling sauce. What first started from humble beginnings on Kickstarter has grown into an addictive, essential cooking condiment provider.

All of its sauces are vegan and non-GMO. Its founder, Jenny Gao, aims to redefine what it means to be “made in China” by offering the first 100% all-natural Sichuan chili oil, free of artificial additives, preservatives and MSG.

Shop Fly By Jing



Health-Ade produces small-batch, handcrafted kombucha with an impressive lineup of badges, including USDA Organic, Certified Vegan, Certified RAW and Verified Non-GMO. Cofounder and CSO, Vanessa Dew, is a Chinese-American and is an active member of the Asian Business Association.

Shop Health-Ade



Omsom captures the flavors of Vietnam, Thailand and the Philippines and delivers it in a convenient pantry product. Omsom was founded by two sisters, Kim and Vanessa Pham, who didn’t feel represented when walking down the ethnic aisle of traditional American grocery stores.

So, they partnered with New York City chefs to create a starter meal kit that can bring restaurant-quality Asian food into your home. Om sòm is an Asian phrase that means noisy or rowdy — a fitting name for food that is unapologetically delicious, loud and full of bold Asian flavors.

Shop Omsom

Art and design

These artists merge different cultures through their one-of-a-kind designs.

Nao Tamura

Nao Tamura

Nao Tamura is an interior designer whose talent crosses oceans and cultures. This New York-based Japanese designer creates modern, innovative pieces in 2-D and 3-D designs. She has exhibits in Tokyo, Miami and Finland, with a heap of awards under her belt.

Contact Nao Tamura

Sam Lee

Sam Lee

Sam Lee is a San Francisco-based ceramicist and illustrator. She produces the most intricate and mesmerizing pen and ink drawings as well as handcrafted clay stoneware from vases to mugs dipped in speckled glaze. While her work is not overflowing with color, it is undeniably rich in texture and detail. Lee also runs her own ceramics studio called Dusted and Blue.

Shop Sam Lee

Old Brand New

Old Brand New

Old Brand New is a creative studio that specializes in design, branding and photography. Dabito, the founder and creative director, is the force behind this cool business. His work has been featured in publications including The New York Times, Architectural Digest and The Los Angeles Times.

Take a page out of his playbook by taking a stab at one of his DIY projects on his website or hire him for your next home renovation.

Contact Old Brand New

Professional services

From logistics to cybersecurity, these professional services are here to help.

Vizion Logistics

Vizion Logistics

Vizion Logistics is a logistics solution that helps you move cargo. Its services include supply chain management, packaging solutions and e-commerce support. Vizion also specializes in transporting perishable products and cosmetics.

Albert and Benjamin Wei founded Vizion Logistics in 2003. The boutique logistics company now has five global offices with two awards from the US Pan Asian American Chamber of Commerce under its belt.

Sign up for services by Vizion Logistics

J-Tech Digital

J-Tech Digital

J-Tech Digital produces high-quality audio and video (AV) products for residential and commercial markets, including wireless extenders, SDI products and computer accessories. It offers a broad selection of electronics based on its in-house designs and US-based tech support — with many available on Amazon.

Shop J-Tech Digital



Need an innovative cybersecurity solution? Sunny Tuteja, the president and CEO of Assurit — ranked one of the US Pan Asian American Chamber of Commerce’s Fast 100 Asian American Businesses in 2020 — has you covered.

Assurit works with organizations nationwide, including NASA, the Department of Justice, and the US Securities and Exchange Commission, to help businesses implement and manage security strategies, do risk assessments and recover from security incidents.

Sign up for services by Assurit

Media and literature

These publications give Asian Americans a voice.

Banana Magazine

Banana magazine

Banana magazine helps create a voice for Asian Americans that are part of two worlds: Their family’s heritage and American culture. Its name Banana is not intended to be derogatory, but instead references first-generation Asians raised in a Western world, with a unique identity not belonging to either sphere exclusively.

The print magazine tackles complex cultural and identity issues that Asian Americans face in an intelligent and respectful way to ignite and foster conversation.

Subscribe to Banana magazine



Slant’d is a magazine that celebrates Asian Americans via personal storytelling through essays, poems, photography and illustrations. These stories explore the subtleties of straddling two cultures through the nonfiction lens of writers and artists. Slant’d also holds gatherings for members to keep the community alive and conversations going.

Shop Slant’d

Mochi Magazine

Mochi magazine

Mochi magazine is one of the longest-running online publications geared toward Asian American women. Founded in 2008, Mochi covers a wide range of topics — from beauty and career to health and relationships — and is run by volunteers that support its cause. The magazine provides a community for Asian American women to share their stories and experiences so we don’t feel so alone.

Support Mochi magazine

Nonprofit organizations

Want to show your support for nonprofits dedicated to uplifting underprivileged communities? Sign up, donate or get involved with these organizations.



Nadya Okamoto was 16 years old when she started PERIOD, a nonprofit organization that provides poverty-stricken communities with access to free menstrual products. Okamoto was inspired after she and her family were homeless for several months and learned how difficult it is to deal with your period when you’re out on the streets. At the time, she couldn’t find any US nonprofits that addressed period poverty, so she started her own.

You can donate, start a local chapter and sign their manifesto on its website.

Support PERIOD

APIA Scholars

APIA Scholars

APIA Scholars is a nonprofit organization that helps Asian and Pacific Islander Americans access higher education, regardless of income. It also mentors and provides leadership training to help scholars go from college to the workforce.

Founded in 2003, APIA Scholars has distributed $150 million in scholarships to over 7,000 students. And it recently partnered with McDonald’s to provide 55 additional students college scholarships in 2020, giving priority to first-generation college students and those with greater financial need.

Support APIA Scholars

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