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Women & wealth: Financial statistics

How do women make, manage and invest their money?

The next frontier in women’s financial revolution could very well be finding fitting solutions to gender-specific financial challenges in making money and investing it wisely.

While money management is a gender-neutral concept, with more financial power than ever before, women are facing unique financial hurdles. Through commissioning surveys with help from Pureprofile, finder has gathered data that highlights the personal finance challenges faced by women today and the driving factors behind their financial decisions.

Unacceptable Partner Debt
Date of survey: November 2018

What type of debt has women saying, “Thank you, next”?

If you’re working to woo the women of your dreams, you may want to pay off debt that could land you on the Do Not Date list.

  • The top three debts women disapprove of are credit cards (56%), student loans (51%) and payday loans (51%).
  • When it comes to mortgages, anything over $272,995.37 can render you undateable.
  • Women are least forgiving of payday loans: A debt of $4,619.29 or more may be too much to handle.

The top three debts women disapprove of are credit cards (56%), student loans (51%) and payday loans (51%). Check out more stats on women and money: https://www.finder.com/women-money-statistics

Black Friday
Date of survey: November 2018

How much do women spend on Black Friday?

    Black Friday is an entirely different animal when it comes to a good sale. But is the waiting in line, unruly crowds and limited product stock worth the hassle to save a few bucks on a flatscreen TV?
  • On average, women drop about $342.50 at the register on Black Friday.
  • After the adrenaline drops from Black Friday spending, 48% of women say they’ll have buyer’s remorse.
  • In 2018, we learned that 71% of women planned to brave the crowds for Black Friday.

Tweet: After the adrenaline drops from Black Friday spending, 48% of women say they'll have buyer's remorse. Check out more stats on women and money: https://www.finder.com/women-money-statistics

Unwanted gifts
Date of survey: November 2018

How many women receive gifts they don’t want?

Picking the perfect present can be a struggle. What’s even tougher? Finding out that reclaimed wood cheese board you bought from the farmer’s market is another less than desirable gift. It’s the thought that counts, right?

  • Each holiday season, women are gifted an average three presents they’re going to want a receipt for.
  • 56% of women report receiving at least one unwanted gift in their lifetime.

Tweet: On average, three presents from the Christmas haul are undesirable. Probably because some dastardly millennials (9.6%) plan on buying a gift that they know won't be appreciated. Check out more stats on millennials and money: https://ctt.ac/J43mq+

Valentine's Day
Date of survey: November 2018

How much do women spend on Valentine’s Day?

Every February 14th, lovers all over the world display their affection with roses, chocolates and jewelry. Here’s what women spend when they shower their special person with gifts.

Tweet: Hubbies don't have it so bad. Wives spend an average $206.23 on their husbands for Valentine's Day. That average slips to $105.02 for boyfriends. Check out more stats on women and money: https://www.finder.com/women-money-statistics

Joint accounts
Date of survey: November 2018

I love you — but not enough to share my money

It must be serious if you’re ready to share finances — or you’re thinking with your heart and not your brain. This is how humans from Venus slice up the financial pie with partners.

  • Nearly a third of women (31%) keep money and love separate.
  • 38% of women go all in with their partner, forgoing a separate account for themselves.

Tweet: Nearly a third of women (31%) keep money and love separate. Check out more stats on women and money: https://www.finder.com/women-money-statistics

Additional income
Date of survey: June 2018

What are the top sources of additional income for women?

You’ve got to respect the hustle of someone who puts in the work to generate a side income. It can be hard out there, and people are grinding part time to make their stack substantial.

  • Whether it’s online or at a garage sale, the majority of women (24%) sell items to get more green in their life.
  • The next popular option is a second job (15%), followed by odd jobs on sites like TaskRabbit (10%).
  • Only 1% of women consider renting out a spare room to make extra cash.

Tweet: Whether it's online or at a garage sale, the majority of women (24%) sell items to get more green in their life. Check out more stats on women and money: https://www.finder.com/women-money-statistics

Money lies
Date of survey: June 2018

How many women lie about money?

You may think it’s a white lie, while your partner could see a huge red flag. When it comes to being truthful, a thin line separates omissions from lies about money.

  • More than a third of women (39%) have kept their partner in the dark about purchases.
  • About half of all women (52%) who’ve found money on the ground admit to pocketing it.
  • 50% of women don’t say a word when a cashier undercharges or gives them more change.

Tweet: 50% of women don't say a word when a cashier undercharges or gives them more change. Check out more stats on women and money: https://www.finder.com/women-money-statistics

Digital wallets
Date of survey: June 2018

How many women use digital wallets?

No cash? No problem. Digital wallets simplify payments and remedy the headache of splitting the bill at dinner.

  • In 2018, 41% of women reported they’d used a digital wallet.
  • Of women who’ve used a digital wallet, 34% admit the convenience may have led to overspending.

Tweet: Of women who've used a digital wallet, 34% admit the convenience may have led to overspending. Check out more stats on women and money: https://www.finder.com/women-money-statistics

Drunk shopping
Date of survey: February 2018

How much do women spend on drunk purchases each year?

A few glasses of wine at happy hour and the next thing you know, you’re coming home with an armful of shopping bags. It’s no surprise that slightly tipsy and spontaneous decisions go hand in hand.

  • Ladies spend some $282.65 a year while feeling loose on libations.
  • Women spend an average $26.77 a week on alcoholic drinks.
  • Two in five women (41.36%) who drink on the regular admit to shopping while drunk.

Tweet: Two in five women (41.36%) who drink on the regular admit to shopping while drunk. Check out more stats on women and money: https://www.finder.com/women-money-statistics

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Nicole Gallina
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nicole.gallina@finder.com
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