31, December 2021, LONDON –

Nearly half (46%) of Brits are choosing not to make any New Year’s resolutions in 2022 according to new research from the personal finance comparison site, finder.com. That’s around 24 million people deliberately not setting new goals for themselves as the new year kicks off.

In comparison to 54% of well wishers who claim they will be making New Year’s resolutions this year, this suggests a number of Brits are feeling uncertain about the new year following the gradual return of restrictions in the wake of the Omicron variant.

Interestingly, the older the population gets, the less likely they are to make a New Year’s resolution as a whopping 87% of Gen Z are keen to set new goals in 2022. This reduces to 78% for millennials, 51% for generation X, 29% for baby boomers and finally down to a measly 17% for the silent generation.

When asked what’s the biggest priority, health has proven to be the most popular among Brits, with a quarter of respondents (25%) prioritising this as their goal for 2022. This means that the new year could see Brits purchasing gym memberships, shovelling down the vitamins and most likely masking up for protection to avoid all variants of COVID-19.

Other popular resolutions include spending or making money (21%) building or spending time with family (19%), focusing on self improvement (17%) finding love (14%) and travelling (11%).

On the other end of the spectrum, career progression will receive the least amount of attention in 2022, with just 9% claiming their resolution will focus on this.

Commenting on the research, Jon Ostler, CEO at personal finance comparison site finder.com said:

As uncertainty continues into a second new year, health and money is likely to be the biggest priorities across the country for the new year according to our research. Following the rise of the Omicron variant and the cost of living crisis, now is a good time to start thinking about realistic saving goals that are achievable in the meantime.

For more information on the research, visit here: https://www.finder.com/uk/new-years-resolution-statistics

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Methodology:

Finder commissioned Censuswide on 17th to 21st December 2021 to carry out a nationally representative survey of adults aged 18+. A total of 2,000 people were questioned throughout Great Britain, with representative quotas for gender, age and region.

About finder.com/uk

finder.com is a personal finance website, which helps consumers compare products online so they can make better informed decisions. Consumers can visit the website to compare utilities, mortgages, credit cards, insurance products, shopping voucher codes, and so much more before choosing the option that best suits their needs.

Best of all, finder.com is completely free to use. We’re not a bank or insurer, nor are we owned by one, and we are not a product issuer or a credit provider. We’re not affiliated with any one institution or outlet, so it’s genuine advice from a team of experts who care about helping you find better.

finder.com launched in the UK in February 2017 and is privately owned and self-funded by two Australian entrepreneurs – Fred Schebesta and Frank Restuccia – who successfully grew finder.com.au to be Australia’s most visited personal finance website (Source: Experian Hitwise).

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