How to buy Hargreaves Lansdown shares

Hargreaves Lansdown (HL) is a publicly traded business listed on the London Stock Exchange and traded in sterling.

How to buy shares in Hargreaves Lansdown

Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, sign up on your chosen platform.
Fund your account. Add money to your account via bank transfer or debit card.
Search the platform by ticker symbol. HL in this case.
Choose an order type. Place a market order (or limit order, if you want to try to hold out for a specific price) with your preferred number of shares or investment amount.
Submit the order. It's that simple.

The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

Our top picks for where to buy Hargreaves Lansdown shares

Best for 0% commission stocks

Finder Award

Go to Site

Capital at risk. T&Cs apply.

Copy picks from top traders

Commission-free trades
Fractional shares
Free to open an account

Best for active investing

Go to Site

Capital at risk. T&Cs apply.

Get up to £300 in free shares

Commission-free trades
11,000+ stocks & ETFs
Advanced trading tools

Best for US shares

Finder Award

Go to Site

Capital at risk. T&Cs apply.

Commission-free trades
16,000+ stocks and ETFs
Fractional shares

We analysed all popular share dealing platforms in the UK using 35 data points and combined this with our expert insight from using the apps. The platforms we've selected as best for each category offer stand-out features or a unique combination of elements for a specific aspect of investing. If we show a "Promoted for" pick, it's been chosen from among our partners and is based on factors that include special features or offers, and the commission we receive. Keep in mind that our picks may not always be the best for you – it's important to compare for yourself. More details in our full methodology.

Share dealing platform comparison

Table: sorted by promoted deals first

5 of 8 results

Finder Score	Min. initial deposit	Price per trade	Frequent trader rate	Platform fees
9Excellent eToro Finder AwardFree Trades	9Excellent	$50	£0	N/A	£0	Go to Site Capital at risk More info Compare product selectionCompare	loading
9.2Excellent XTB Free Trades	9.2Excellent	£0	£0	N/A	£0	Free share: Get 5 free Vanguard ETF shares when you deposit it least £50 to a new XTB account and purchase at least one stock or ETF within 7 days. Capital at risk. T&Cs apply.	Go to Site Capital at risk More info Compare product selectionCompare	loading
9Excellent CMC Invest Finder AwardFree Trades	9Excellent	£1	£0	N/A	£0	Go to Site Capital at risk More info Compare product selectionCompare	loading
9Excellent IG Free Trades	9Excellent	£0	£0	N/A	£0	Free share: Get up to £300 in free shares when you invest at least £300 in your first 30 days then maintain your investments for 3 months. Use code WELCOME300. Capital at risk. T&Cs apply.	Go to Site Capital at risk More info Compare product selectionCompare	loading
8.8Great Robinhood Free Trades	8.8Great	£0	£0	N/A	£0	Free share: Get a free share worth up to $175 when you join. Capital at risk. T&Cs apply.	Go to Site Capital at risk More info Compare product selectionCompare	loading

Showing 5 of 8 results

Finder Score for trading platforms

To make comparing even easier we came up with the Finder Score. Costs, features, ease and range of investments across 30+ platforms are all weighted and scaled to produce a score out of 10. The higher the score the better the platform – simple.

Read the full methodology

These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Hargreaves Lansdown stock?

Quick verdict
Fundamentals

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

How does that compare?

Barclays PLC:

Lloyds Banking Group PLC:

Invest in Hargreaves Lansdown shares

Finder AwardFree Trades

Over 5,500+ stocks from 20 exchanges
Free to open an account
Commission-free trading

Go to Site

Capital at risk

Frequently asked questions

Dividend yield: 3.9% of stock value
Forward annual dividend yield: 3.9% of stock value
Dividend payout ratio: 68.07% of net profits

Hargreaves Lansdown has recently paid out dividends equivalent to 3.90% of its share value annually.

Hargreaves Lansdown has paid out, on average, around 68.07% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 3.9% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 3.9% return on their shares, in the form of dividend payments. In Hargreaves Lansdown's case, that would currently equate to about 43.2 per share.

Hargreaves Lansdown's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

Hargreaves Lansdown's dividend yield is perhaps best considered in relation to those of similar companies.
- Barclays (BARC.LSE): 2.7% (2.68% forward annual dividend yield)
- Lloyds Banking Group (LLOY.LSE): 3.98% (3.99% forward annual dividend yield)
It's as easy to sell Hargreaves Lansdown as it is to buy! Here's how to sell Hargreaves Lansdown shares that you already own.
1. Open your investment app. If you've got one with desktop access, you can log in online
2. Go to your portfolio. This should be in the main menu
3. Find your shares. You may be able to search your portfolio
4. Choose how many you'd like to sell. You'll be able to review the price and see how much you'll receive
5. Sell your Hargreaves Lansdown shares. Your investment platform will let you know when your shares are sold

Sources

Thank you for your feedback!

More resources on Finder

More guides on Finder

Best crypto stocks to buy in 2026
What if there was a way to invest in the crypto industry through legitimate crypto stocks instead of unregulated, risky digital assets?
How to buy Starling shares when it goes public
Everything we know about the Starling IPO, plus information on how to buy shares.
How to buy Revolut shares when it goes public
Everything we know about the Revolut IPO, plus information on how to buy shares.
How to buy SoFi shares
Ever wondered how to buy shares in SoFi? We explain how and compare a range of providers that can give you access to many brands, including SoFi Technologies.
How to buy NatWest shares
Learn more about Natwest Group’s recent performance and where you can invest in Natwest shares. We also run through some helpful rules of thumb for any investor.
How to buy Visa shares
Ever wondered how to buy shares in Visa? We explain how and compare a range of providers that can give you access to many brands, including Visa.
How to buy Nationwide Building Society shares
Ever wondered how to buy shares in Nationwide Building Society? We explain how and compare a range of providers that can give you access to many brands, including Nationwide Building Society.
How to buy Hargreaves Lansdown shares
Learn how you can invest in PayPal Holdings Inc shares and what it’ll cost with popular trading platforms. Plus analysis of financials, recent performance and broker sentiment.
How to buy Amex shares
Ever wondered how to buy shares in American Express? We explain how and compare a range of providers that can give you access to many brands, including American Express.
How to buy Santander shares
Choose the right broker for you and purchase shares in Santander. In this guide we discuss ways to invest, risks to consider and things to look out for.

How to buy Hargreaves Lansdown shares

Learn how to easily invest in Hargreaves Lansdown shares.

How to buy shares in Hargreaves Lansdown

Our top picks for where to buy Hargreaves Lansdown shares

How we chose these trading apps

Share dealing platform comparison

Finder Score for trading platforms

Is it a good time to buy Hargreaves Lansdown stock?

How does that compare?

Frequently asked questions

Does Hargreaves Lansdown pay dividends?

How do I sell Hargreaves Lansdown shares?

Can you buy Hargreaves Lansdown shares with a debit card?

What's the easiest way to buy Hargreaves Lansdown shares?

Do you need to complete a W8-BEN form if you want to invest in Hargreaves Lansdown?

Sources

More guides on Finder

Advertiser disclosure