Finder’s editorial guidelines

Finder maintains full editorial independence to ensure for our readers a fair assessment of the products, brands and services we write about. That independence helps us maintain our reader’s trust, which is what keeps you coming back to our site.

We uphold a rigorous editorial process that ensures what we write and publish is fair, accurate and trustworthy — and not influenced by how we make money.

Our mission

We’re committed to empowering our readers to make sound and often unfamiliar financial decisions.

We break down and compare comprehensive information about a topic, product, brand or service to help our readers find what they’re looking for — whether that’s saving money, getting better rewards or simply learning something new — and cover any questions you might not have even thought of yet. And we do it by leading with empathy, leaning on plain and conversational language that speaks directly, without speaking down.

Our editorial process

Our editorial team observes and upholds strict independence from advertisers, partners and other business interests throughout a rigorous editorial process of briefing, writing and editing. This process ensures that the opinions and views expressed in our product reviews and informational pages aren’t influenced by revenue.

Our editorial principles

Our editorial work is supported by the principles of independence, objectivity, accuracy and accountability. Our staff is not directly compensated by advertisers or partners.

Independence

Our editorial team maintains full control over the content we publish without influence from our advertisers, partners or sales team.

In situations where editorial independence, integrity or impartiality is tested or challenged — for example, an article is flagged by a client or advertiser as being too critical of its services — publication is left to the discretion of the editor-in-chief or head of publishing and editorial.

Objectivity

Our comprehensive content is supported by our independent research of the actual facts of a product, brand or service. When possible, we personally test or use a product and let you know what we think.

When rounding up our best picks, our writers and editors include a clear methodology that justifies how we arrived at our opinions, highlighting factors we weighted more heavily than others.

Accuracy

Our team of editors thoroughly fact-check our pages to ensure that what we publish is correct, complete and current at the time of publication. This includes data and details, but also claims, assertions and assessments.

When necessary, we ask lawyers and other experts to verify our content for credibility.

Accountability

We enjoy the challenge of making complex ideas and concepts both interesting and understandable. When we fall short of our editorial principles, we clearly acknowledge the situation and swiftly correct the issue.

If we think there’s a risk of our content being misinterpreted as advice, we provide a clear disclaimer and recommend that you seek the advice of a professional or expert.

We welcome any concerns about our content or editorial standards via email.

Regulatory notices

Australia

finder.com.au is the trading name of Hive Empire Pty Ltd (ABN: 18 118 785 121). Independently owned and operated, Hive Empire is authorized to provide general advice and services on credit products under Credit Licence ACL 385509. Hive Empire is authorized to provide general advice and services on financial products as a Corporate Authorised Representative of Advice Evolution Pty Ltd AFSL 342880. Hive Empire is authorized to provide general advice and services on general insurance products as a Corporate Authorised Representative of Countrywide Tolstrup Financial Services Group Pty Ltd AFSL 244436.

All information on our site is general in nature and does not constitute personal advice. Users are encouraged to speak with a financial adviser should they wish to discuss their own personal circumstances.

United States of America

finder.com is the trading name of finder.com LLC, a subsidiary of Hive Empire Holdings Pty Ltd.

United Kingdom

finder.com comparison UK Ltd is a subsidiary of Hive Empire Holdings Pty Ltd.