How much do Americans spend on Mother’s Day gifts?
We love you, Mom: to the tune of $30.3 billion, in fact.
Mother’s Day has passed for another year, and it’s time to start adding up the bills.
finder.com research suggests that the average American spent $124 on their choice of Mother’s Day gift this year. That adds up to a grand total of $30.309 billion.
It turns out there are some big differences within those figures, based on a survey of 6,050 American adults conducted by global research provider pureprofile. Do sons spend more than daughters? Which states spend the most money? And will dad ultimately get a more expensive gift? Let’s crunch the numbers.
State by state
It turns out Texans are the most generous, with an average mom gift spend on $248. Second place was taken by New York ($225), followed by Washington ($210).
At the other end of the scale, Oregon came out cheapest, with an average expenditure of just $30. Wisconsin was closed behind on $33, followed by Indiana ($34). (Perhaps those states are filled with savvy shoppers making good use of discount coupons.)
See the figures for all the states on the infographic below. (Note: We only included states with at least 40 respondents in these charts, so 13 were excluded.)
Gender and generation
Turns out sons are a lot more lavish than daughters. The average spend for males was $177, almost double the $97 the daughters spend.
Which generation wins the “most generous” label? That turns out to be millenials, with an average spend of $296. Generation X coughed up $137, while baby boomers were less generous, spending just $41. (To be fair, the sad reality is that many baby boomers will no longer have a mom who is still alive.)
The richer you are, the more you spend
Unsurprisingly, people on higher incomes can spend more on Mom. Here are the average gift expenditures for Mother’s Day based on salary.
|Annual income||Average spend on Mother’s Day|
|$10,000 to $24,999||$47|
|$25,000 to $49,999||$51|
|$0 to $9,999||$60|
|$50,000 to $74,999||$86|
|$75,000 to $99,999||$215|
|$150,000 to $174,999||$232|
|$125,000 to $149,999||$281|
|$100,000 to $124,999||$370|
|$175,000 to $199,999||$691|
Mom gets more than Dad
The average spend for Mother’s Day was $124, but it seems we’re not planning to splash out quite as much for Father’s Day on 19 June. The predicted average spend there? Just $84, which would add up to $20.845 billion. Sorry, Dad.
For media inquiries:
More guides on Finder
Real stories: 3 shoppers that earn up to $300 in cash back and rewards at Sam’s Club
Sam’s Club has a reputation for low prices — but just how much can you earn in cash back and rewards?
Best countries for working women
As International Women’s Day (IWD) approaches on March 8, we compare how 16 countries rank across 10 metrics to find the best countries to live in for working women. Where would you want to work?
Wedding gift ideas
Heading to a wedding soon and not sure what to buy the happy couple? Or are you wanting to thank someone for being a part of your wedding? Here are the hottest gifts ideas for 2017.
How much money do I need to start investing?
Learn how much it takes to start investing. We take you through the options and what you can expect to put down at the onset.
We break down the data to reveal just how we’re spending over the holidays, among loved ones and when celebrating the good things in life.
Mother’s Day sales and gift ideas
A round-up of the best Mother’s Day sales and gift ideas to save you dollars – so you have more moolah for mom, of course.
Wedding gifts for parents
When you’re looking for a special wedding gift for the parents of someone getting married, there are plenty of affordable choices available that will stand out and make a lasting impression.
Christmas gifts kids will love
They’ll ooh and ahh when they see these under the tree.
How do credit cards work? A beginner’s guide (2021)
If you’re planning to apply for your first credit card and you don’t know where to start, this guide is for you.
Christmas gifts for teenagers
Teenagers can be tricky. Make your life a little easier and get them something from our guide.
Ask an Expert