74 million Americans prepping for disaster
US preppers spent $11 billion on emergency preparedness in the last year.
Prepping is big business, with roughly a third (29%) of the adult population in the US dropping a collective $11 billion in the last 12 months on emergency preparedness, according to a Finder survey.
The most commonly bought survivalist items are literally the basics: food and water. About one in five (21%) Americans says they bought staples. After the run on toilet paper during the pandemic, it’s little surprise that this creature comfort is the second most commonly purchased item at 15%. Rounding out the top three most popular items with survivalists are medical supplies at 14%.
As for where people are “spending” the most, the average prepper put $1,057 into a savings account. The next most costly survivalist category was home renovations at $580, followed by a stash of cash at $468.
Men more likely to be preppers
More than a third of men (35%) say they spent money preparing for emergencies (or for when SHTF) in the last 12 months, compared to less than a quarter (23%) of women.
Men (13%) are more than twice as likely as women (6%) to say they have a stash of cash and three times as likely to have invested in home renovations (men at 12% vs. women at 4%).
Gen Z most likely to be preparing for disaster
Two-fifths (40%) of Gen Z say they spent money on doomsday supplies in the last 12 months, just beating out millennials at 39%.Food and water are the most commonly bought items for all generations. Survival kits are most popular with millennials (20%), while toilet paper if most popular with Gen Z (20%).
About a third of those in the West prepping
The West is home to the most preppers at 32%, narrowly beating out the South at 31%.Almost one in five (18%) people in the South are stockpiling toilet paper, while 17% in the West are buying medical supplies.
For all media inquiries, please contact:
Chelsea Gregori, Public Relations Specialist
More guides on Finder
LightStream vs. SoFi: Which is better?
Compare LightStream vs. SoFi: Find which lenders offer the right personal loans for you.
Best Egg vs. Upstart: Which is better?
Best Egg vs. Upstart: Compare personal loan options to find out which lender meets your financial needs best.
Upstart vs. SoFi: Which is better?
Compare rates, fees, amounts, and funding speeds of two top online lenders to find the best personal loan for you.
SoFi vs. LendingClub: Which is better?
Is SoFi or LendingClub a better fit for your borrowing needs? From APRs to turnaround time, we give a full comparison of their personal loans.
BHG Money personal loans review: An option for high loan amounts.
Bankers Healthcare Group isn’t just for licensed healthcare workers. Compare large loans up to $200,000 with this legit online lender.
Best debt consolidation loans of November 2023
Compare 11 lenders to find one that’s a good fit for your needs.
Transform Credit personal loans review: Borrow up to $7,000 even with bad credit
Fast funding even with poor credit — but you’ll need a cosigner.
Loans like Lendio
Compare top business loan marketplaces similar to Lendio to find the one that could work for your business.
Swift Capital business advance review
Find out what Swift Capital can offer your business, with advances from $5,000 to $500K and short repayment periods that come with weekly repayment.
LightStream personal loans review
Financing up to $100,000 — but only for borrowers with good credit.
Ask an Expert