Black Friday Statistics 2021

How much of a discount does it take for Americans to shop the sales?

Holiday sales periods like Black Friday and Cyber Monday have become a global phenomenon and one of the largest shopping days, both online and in person. Americans are no exception, with 58% of US adults saying they could be enticed into taking advantage of shopping deals this Black Friday 2021.

Across the board, it’ll take an average discount of 58% to coax Americans out to shop on Black Friday 2021.

One in five adults (19%) say it would take a discount of 50% to get them interested in going shopping.

The next most common response was 90%, with 15% saying they’d need a discount of at least that to pique their interest.

Taking nearly three-quarters of the price was the third most common response, with 11% saying they’d need a 70% discount to consider shopping.

Are men or women most likely to be shopping at the Black Friday sales?

More American men are planning to hit the sales than women, with 59% of men saying they could be convinced to shop the sales, compared to 57% of women.

The top response for both men and women was a discount of 50%, with 19% of both men and women looking for a discount of at least half-off.

Getting items for 90% off was the second most common answer for the sexes. However, slightly more women (16%) than men (14%) said they’d need prices cut by this much.

The next most common discount that would entice women into shopping was 70% off, with 14% needing to save at least that much. Whereas for 10% of men, it would only take a discount of 25%.

Younger Americans more likely to shop

Those aged 18-24 are most likely to shop the sales, with 69% saying they’ll be enticed to shop if the price is right. Meanwhile, those aged 65+ are least likely to take part, with just 52% saying any discount could catch their eye.

Past Black Friday Stats

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Allan Givens
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Nicole Gallina
Communications Coordinator

Black Friday Deals

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2 Responses

    Default Gravatar
    PatrickNovember 27, 2018

    What can I do to be cool?

      Default Gravatar
      nikkiangcoNovember 28, 2018

      Hi Patrick,

      Thanks for getting in touch! You are cool in your own unique way. Don’t feel like you have to try hard to please everyone.:) You do you! :)


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