Black Friday statistics 2019

Expect Americans to drop roughly $87 billion on Black Friday and Cyber Monday this year.


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86% of Americans are planning to spend their hard-earned cash on pre-Christmas sales such as Black Friday, Cyber Monday and Singles Day according to the latest research from
Research shows that although 12% more Americans are planning to partake in 2019 pre-Christmas sales than in 2018, Americans are expected to spend about $3 billion less than the previous year with the average adult expecting to drop $397.50 (roughly $87 billion).

Men hunting for a deal

While stereotypes might have you thinking that women are more likely than men to shop ’til they drop, slightly more men say they’ll brave the crowds to hunt for deals this year. Some 88% of men say they plan to shop over Black Friday and Cyber Monday, versus 85% of women.

With a low 3% difference between the genders, men are expected to spend only $58.26 more than women, budgeting an average $436.20 for men compared with $377.94 for women.

Baby boomers are livin’ large for 2019

Compared to 2018 when Gen X took the lead for average amount planning to be spent, they’ve dropped a spot by only planning to spend $459.72, allowing Baby boomers to take their place for 2019. 78% of Baby boomers said they’ll partake in pre-Christmas sales, planning to spend an average of $626.35 for 2019 – more than double what the 94% of Millennials that plan to spend will be shoveling out ($252.11).

Of the 90% of Gen X that will be participating in Black Friday, they plan to spend the most within their generation on electronics at $31.8 billion and the least on beauty and makeup at $5.9 billion. 94% of Millennials will spend the most money within their generation on electronics also with data analysis reporting the amount at $11 billion. Millennials will also spend the least amount of money on beauty and makeup at $2.8 billion – roughly $3.1 billion less than Gen X plans to spend.
Baby boomers reported they plan to spend around the same as Millennials on beauty and makeup, at $2.9 billion dollars. Although, unlike Gen X and Millennials planning to drop the most dough on electronics, Baby boomers seem to have developed a travel bug with an estimated $12.2 billion being planned-to-spend. Will you be leaving on a jet plane?

Do you regret your shopping spree? You’re not alone!

Approximately 52% of people have purchased something on sale that they later regretted.
The average amount spent per item was $964.85, actually decreasing a mere $42.09 from 2018.

Men (56%) are more likely than women (49%) to regret a shopping purchase. On average, women regret purchases of about $920.76, while for men the amount is slightly more at $1,012.42.

Of the generations, Gen X’s regret the highest amount of purchases — an average $1,364.02. Compared that to millennials’ $357.27 and Baby boomers’ $982.70 in regretted purchases. Millennials carry the most regret, with 66% saying they regret a sale purchase. Baby boomers come in last for regret, with only 42% of boomers reporting to regretting their sale purchases.

Past Black Friday Stats

Ask the experts…

Ana Serafin Smith

Ana Serafin Smith

Senior Director, Media Relations
National Retail Federation

Some of the trends we are seeing this season includes starting Black Friday deals as early as November 1st, special promotions online and in-store unique to those customers that like to shop on both venues or just one!, offering gift cards as an incentive to buy some of the hot items of the season to even special store hours on Thanksgiving and Black Friday for those that want to get into the stores, check off that holiday list and walk off that Turkey.

Thanksgiving weekend is officially the half way mark for the holiday shopping season. Consumers see this weekend as a cultural experience and family tradition that will continue for years to come.

Maggie Baker Psychologist

Maggie Baker

Psychologist, financial therapist and author of Crazy About Money: How Emotions Confuse Our Money Choices and What to Do About it.
President, Baker & Baker Associates

Thanksgiving is a time for gratitude AND it signals the start of the holiday gift seeking and giving.

Who doesn’t like a good deal? Anticipation of those deep price cuts and the rush to get there first heightens the excitement and increases the frenzy to GET THE DEAL, NOW! Excitement clouds this reality: even though you are getting great deals, you are still spending money. You are vulnerable to spending more in the excitement of now. Make a list of what you need or want and stick to it. Later, the bills won’t then seem like such a downer!

For media inquiries:

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Allan Givens
Public Relations Manager

Nicole Gallina headshot

Nicole Gallina
Communications Coordinator

Black Friday Deals

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2 Responses

  1. Default Gravatar
    PatrickNovember 27, 2018

    What can I do to be cool?

    • Avatarfinder Customer Care
      nikkiangcoNovember 28, 2018Staff

      Hi Patrick,

      Thanks for getting in touch! You are cool in your own unique way. Don’t feel like you have to try hard to please everyone.:) You do you! :)


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