7 toilet paper stocks to watch

Considering investing in toilet paper stocks? While the best toilet paper stocks depend on your portfolio and investment goals, we've identified some toilet paper stocks that are worth keeping an eye on in the paper products sector. Keep reading to learn more about toilet paper stocks and how to start investing.

7 popular toilet paper stocks to watch

We round up a selection of stocks in or related to the paper products industry, weighting the list more heavily towards popular mid- and large-cap stocks.

Best stock	1-year return	Market cap	Exchange	Volume	Buy on Questrade
Procter-and-Gamble Company (PG.US)	10.26% Procter-and-Gamble Company's 1-year return based on the closing price as of November 7, 2025.	$379.1 billion (USD)	NYSE	10,472,982	Buy now
Kimberly-Clark Corporation (KMB.US)	4.38% Kimberly-Clark Corporation's 1-year return based on the closing price as of November 7, 2025.	$36.6 billion (USD)	NASDAQ	3,080,975	Buy now
Walmart (WMT.US)	16.86% Walmart's 1-year return based on the closing price as of November 7, 2025.	$982.9 billion (USD)	NASDAQ	18,597,400	Buy now
Target Corporation (TGT.US)	81.03% Target Corporation's 1-year return based on the closing price as of November 7, 2025.	$72 billion (USD)	NYSE	4,431,619	Buy now
Mercer International (MERC.US)	-86.41% Mercer International's 1-year return based on the closing price as of November 7, 2025.	$16.7 million (USD)	NASDAQ	39,452,200	Buy now
KP Tissue (KPT.TO)	33.34% KP Tissue's 1-year return based on the closing price as of November 5, 2025.	$117.9 million (CAD)	Toronto Stock Exchange	21,232	Buy now
Cascades (CAS.TO)	62.03% Cascades's 1-year return based on the closing price as of November 5, 2025.	$1.7 billion (CAD)	Toronto Stock Exchange	391,515	Buy now

The values in this table are accurate as of the market close on November 2, 2026, or the most recent data available. Volume refers to the number of shares traded during the day.

What to look for when investing in toilet paper stock

The paper products industry is affected by a range of complex factors such as trade policies, regulations, and fluctuating supply and demand. So when considering toilet paper stocks to buy, it's important that you have access to vital information about a company's financial health, leadership team, and market positioning.

Also keep in mind that, while volatility can be ideal for day traders, long-term investors will want to look for stocks to offer steadier gains over time.

How to invest in toilet paper stock

1. Research the paper products industry. Before investing, learn about the toilet paper stock sector, its trends and the companies within it. Look at each company's financial health, potential for growth and past performance to identify stocks that fit your investment goals.
2. Choose a stock trading platform. Compare trading fees, access to trading tools and user interface options. We've identified reliable trading platforms to help narrow down your options below or check out the best stock trading apps in Canada to find one that suits your needs.
3. Open and fund your account. Sign up with your personal details and link a bank account or funding method to deposit money before you start trading.
4. Select the toilet paper stock(s) to buy. Search by company name or ticker symbol, like PG or MERC. Compare key metrics such as market cap, price history and earnings per share to pick the best stock for your strategy.
5. Buy the stock and monitor performance. Place your order to buy the stock and track its performance over time. Consider setting alerts, signing up for industry newsletters or using platform research tools to stay up to date on market changes.

Our top picks for where to buy toilet paper stocks

Are toilet paper stocks a good investment?

While it's possible to turn a profit investing in toilet paper stocks, keep in mind that—like any investment—toilet paper stocks are not immune to risk. These stocks are subject to fluctuating conditions both in the market and in the paper products industry, so carefully vet your picks before you invest.

What are the best toilet paper stocks?

A lot of factors go into picking the best toilet paper stocks. Stock performance can be impacted by factors like market conditions, company decisions and global events. Plus, what may be a strong toilet paper stock investment for one person might not be suitable for another.

That said, we rounded up this list of popular toilet paper stocks in or related to the paper products industry to help narrow down your options:

• Procter-and-Gamble Company (PG)
• Kimberly-Clark Corporation (KMB)
• Walmart (WMT)
• Target Corporation (TGT)
• Mercer International (MERC)
• KP Tissue (KPT)
• Cascades (CAS)

Keep in mind that this is not a "best" list or a recommendation. It highlights some toilet paper stocks for informational purposes only and does not indicate past or future performance or investment advice. We do not guarantee any investment performance.

We've outlined detailed company and stock performance details for each toilet paper stock below. Keep reading to decide if any of these companies are the right investment for you.

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Procter-and-Gamble Company (PG)

The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through five segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care.

The company offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; antiperspirants, deodorants, and personal cleansing products under the Native, Old Spice, Safeguard, and Secret brands; and facial moisturizers, cleaners, and treatments under the Olay and SK-II brands.

Closing stock price	$162.06
Market Capitalization The total market value of Procter-and-Gamble Company's outstanding shares	$379.1 billion
Gross profit (TTM)	$44.5 billion
Profit margin	18.23%
Revenue (TTM)	$87.9 billion
Earnings per share (TTM)	$6.64
52-week stock price range	$133.74 – $165.75

All dollar amounts in this table are in USD. TTM refers to the "trailing 12 months." All values are accurate as of the market close on November 2, 2026.

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Kimberly-Clark Corporation (KMB)

Kimberly-Clark Corporation, together with its subsidiaries, manufactures and markets personal care products in the United States. It operates in two segments, North America and International Personal Care.

The North America segment offers disposable diapers, training and youth pants, swimpants, baby wipes, feminine and incontinence care products, reusable underwear, facial and bathroom tissue, paper towels, napkins, wipers, tissue, towels, soaps and sanitizers, and other related products under the Huggies, Pull-Ups, Goodnites, Kotex, Poise, Depend, Kleenex, Scott, Cottonelle, Viva, Wypall, and other brand names.

Closing stock price	$108.40
Market Capitalization The total market value of Kimberly-Clark Corporation's outstanding shares	$36.6 billion
Gross profit (TTM)	$6.2 billion
Profit margin	11.79%
Revenue (TTM)	$16.6 billion
Earnings per share (TTM)	$5.07
52-week stock price range	$90.09 – $115.43

All dollar amounts in this table are in USD. TTM refers to the "trailing 12 months." All values are accurate as of the market close on October 27, 2026.

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Walmart (WMT)

Walmart Inc. engages in the operation of retail and wholesale stores and clubs, ecommerce websites, and mobile applications worldwide. The company operates through three segments: Walmart U.S., Walmart International, and Sam's Club U.S. It operates supercenters, supermarkets, warehouse clubs, cash and carry stores, and discount stores under Walmart and Walmart Neighborhood Market brands; membership-only warehouse clubs; and ecommerce websites, such as walmart.com.mx, walmart.ca, flipkart.com, PhonePe and other sites.

It offers grocery items, including dry grocery, snacks, dairy, meat, produce, deli and bakery, frozen foods, alcoholic and nonalcoholic beverages, as well as consumables, such as health and beauty aids, pet supplies, household chemicals, paper goods, and baby products; and fuel and other categories.

Closing stock price	$119.89
Market Capitalization The total market value of Walmart's outstanding shares	$982.9 billion
Gross profit (TTM)	$182.8 billion
Profit margin	3.00%
Revenue (TTM)	$735.8 billion
Earnings per share (TTM)	$2.76
52-week stock price range	$98.05 – $134.84

All dollar amounts in this table are in USD. TTM refers to the "trailing 12 months." All values are accurate as of the market close on October 22, 2026.

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Target Corporation (TGT)

Target Corporation operates as a general merchandise retailer in the United States. It offers apparel for women, men, young adults, kids, toddlers, and babies, as well as jewelry, accessories, and shoes; and beauty products, such as skin and bath care, cosmetics, hair care, oral care, deodorant, and shaving products.

The company also provides food and beverage products comprising dry and perishable grocery, including snacks, candy, beverages, deli, bakery, meat, produce, and food service; electronics which includes video games and consoles, toys, sporting goods, entertainment, and luggage; bed and bath, home décor, school/office supplies, storage, small appliances, kitchenware, greeting cards, party supplies, furniture, lighting, home improvement, and seasonal merchandise; and household essentials, such as household cleaning, paper products, over-the-counter healthcare, vitamins and supplements, baby gear, and pet supplies.

Closing stock price	$163.10
Market Capitalization The total market value of Target Corporation's outstanding shares	$72 billion
Gross profit (TTM)	$30.6 billion
Profit margin	4.08%
Revenue (TTM)	$107.7 billion
Earnings per share (TTM)	$9.63
52-week stock price range	$81.20 – $170.75

All dollar amounts in this table are in USD. TTM refers to the "trailing 12 months." All values are accurate as of the market close on November 3, 2026.

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Mercer International (MERC)

Mercer International Inc., together with its subsidiaries, manufactures and sells northern bleached softwood kraft (NBSK) and northern bleached hardwood kraft (NBHK) pulp in the United States, Germany, China, and internationally. It operates through two segments, Pulp and Solid Wood.

The company manufactures, sells, and distributes pulp, electricity, and chemicals through pulp mills.

Closing stock price	$0.25
Market Capitalization The total market value of Mercer International's outstanding shares	$16.7 million
Gross profit (TTM)	$52.7 million
Profit margin	-27.86%
Revenue (TTM)	$1.9 billion
Earnings per share (TTM)	-$7.73
52-week stock price range	$0.12 – $2.85

All dollar amounts in this table are in USD. TTM refers to the "trailing 12 months." All values are accurate as of the market close on November 3, 2026.

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KP Tissue (KPT)

KP Tissue Inc., through its interest in Kruger Products Inc., produces, distributes, markets, and sells a range of disposable tissue products in Canada and the United States. The company operates through the Consumer and Away-From-Home segments.

It offers bathroom and facial tissues, paper towels, and napkins.

Closing stock price	C$11.69
Market Capitalization The total market value of KP Tissue's outstanding shares	C$117.9 million
Earnings per share (TTM)	C$0.87
52-week stock price range	C$8.67 – C$13.39

All dollar amounts in this table are in CAD. TTM refers to the "trailing 12 months." All values are accurate as of the market close on October 29, 2026.

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Cascades (CAS)

Cascades Inc., together with its subsidiaries, produces, converts, and markets packaging and tissue products in Canada and the United States. The company operates through two segments, Packaging Products, and Tissue Papers.

It offers food packaging solutions, such as trays and accessories, produce baskets, boxes and trays, egg packaging, bulk bins, and cup carriers; protective packaging, including regular boxes, protection and handling, die-cut boxes, shipping trays, and large format boxes; e-commerce packaging solutions comprising adjustable cardboard boxes, compact mailer boxes, die-cut mailer boxes, and quick assembly boxes; and retail and customer packaging, die-cut mailer boxes, and POS and displays.

Closing stock price	C$17.23
Market Capitalization The total market value of Cascades's outstanding shares	C$1.7 billion
Gross profit (TTM)	C$1.7 billion
Profit margin	2.64%
Revenue (TTM)	C$4.8 billion
Earnings per share (TTM)	C$1.24
52-week stock price range	C$10.07 – C$18.86

All dollar amounts in this table are in CAD. TTM refers to the "trailing 12 months." All values are accurate as of the market close on October 29, 2026.

Compare trading platforms to buy toilet paper stock

Compare special offers, low fees and a wide range of investment options among popular trading platforms in Canada. Note that the dollar amounts in the table below are in CAD.

Related: Compare the best stock trading platforms in Canada

Bottom line

If you're considering adding toilet paper stocks to your portfolio, make sure you thoroughly look into any companies before investing to help mitigate risk. We've compiled a list of toilet paper stocks to help narrow down your options. Then choose a legitimate stock trading platform to start investing. After that it comes down to monitoring the paper products industry to know when to buy, sell or hold. How to buy stocks in Canada

Frequently asked questions about toilet paper stocks

• What are toilet paper stocks?

  Toilet paper stocks are shares of companies that either directly work in the toilet paper sector or operate within related industries. Investors interested in buying toilet paper stocks may be looking to take advantage of market trends or lock in investments for the long haul.

• What is the top toilet paper stock to buy in 2026?

  Unfortunately, it's almost impossible to choose a single "top" toilet paper stock to invest in due to factors like market fluctuations, company management and shifting economic trends. These can all change—sometimes overnight—how a stock performs. It's best to do your own research to decide which companies fit within your risk tolerance. Reviewing a company's financial reports and past stock performance can help you decide if it's worth investing in.

• Where can I find information and regular updates about the paper products industry?

  You can keep track of the latest paper products news and updates by signing up for financial newsletters, visiting financial news sites, reading company investor relations pages and using market research platforms. Many online brokerages also offer sector reports, stock screeners and alerts to help you track movements in your stock performance or updates in or related to the paper products industry.

Check these other commodities and investment sectors

If you're thinking about diversifying your portfolio and investing in sectors beyond toilet paper stocks, here are some others you can consider:

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