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How to invest in coffee

3 ways to jolt your portfolio with this ubiquitous — though volatile — commodity.

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Coffee is the second-most-traded commodity in the world after crude oil. Integrated into our daily routines, it’s a staple on countless street corners — and global demand has increased considerably in recent years. But it can be a complex, nuanced and volatile commodity. To maximize your returns, do your research on how and where it’s grown while understanding inherent investment risks associated with your daily bean.

Each of the three investment options available for this tangible commodity comes with risk, given you’re taking a bet as to how much coffee will sell for.

1. Buy coffee ETFs.

Exchange-traded funds (ETFs) are a type of investment made up of a collection of commodities, equities, bonds or currencies, allowing for diversification across an entire industry by tracking its overall success.

Commodity-based coffee ETFs operate with an arbitrage mechanism designed to allow investors to directly track the performance of the coffee market as a whole.

Only one ETF that is exclusively invested in coffee is currently available:

  • iPath Dow Jones-UBS Coffee Subindex Total Return ETN (JO), which tracks an index of futures contracts on the price of coffee.


  • Instant diversification across the coffee industry.
  • Investments come at a low price, with lower risk than stocks in a single company.
  • Single transaction adds an entire market to a portfolio.
  • Simple, low-maintenance way to invest.


  • The collection is decided for you, meaning you relinquish some of your control.
  • Though diverse, ETFs are not immune to volatility.

2. Buy shares in coffee companies.

Another option for investing in the coffee industry is purchasing stock in a company that sells or is involved in the production of this commodity, though coffee growers and importers are much more fragmented than some other commodities. Investing in more than one company is a safer option than putting all your eggs in one basket. Another way to reduce your risk is by buying stock in a company that sells coffee in addition to other products. In the case of coffee, the industry leaders for coffee sales include ubiquitous brands like:

  • Starbucks (SBUX)
  • Dunkin Brands (DNKN)
  • McDonald’s (MCD)
  • J.M. Smucker’s (SJM)
  • Nestle (NSRGY)
  • Kraft (KHC)
  • Procter & Gamble (PG)

Shares of stock are a simple way to access the market, because you can purchase them through an online broker or financial adviser.


  • Build and tailor your own portfolio.
  • Simple and accessible investing.


  • Unpredictable growing and manufacturing factors make for volatile stocks and prices.
  • Risk of losing your investment can be high.

3. Purchase coffee futures.

Futures are one of the most direct ways to trade a commodity, though they’re traded on different exchanges than stocks are, so you’ll need a brokerage account that supports futures trading and you’ll probably access a different part of your trading platform than you would with stocks or options. When you purchase a future, you buy a contract to purchase a commodity — in this case coffee — at a future date at a specified price. These contracts come with an expiration date.

Investing in coffee futures essentially means betting on what the coffee will sell for at a specific date and place. For instance, the Coffee C contract offers trades five times a year and covers bean deliveries from 19 countries. Each contract is for 37,000 pounds of coffee — not a small investment. Those who grow coffee beans or buy coffee beans can use futures to lock in prices, but futures can also be traded by investors and speculators.

Futures can be extremely volatile and are far riskier than other investment options. They also offer the greatest potential return if you get the timing and price movement right to see a profit on your investment.


  • Because of lot size, small price moves of as little as 1% can mean strong gains.
  • Investing is simple and accessible.


  • Futures are volatile — you can’t predict with certainty how prices will fluctuate.
  • Risk of losing your investment is high, as small moves against you can spell big losses.
  • Failure to exercise futures prior to expiration renders them worthless.

Compare these providers for access to coffee ETFs and more

1 - 6 of 6
Name Product Finder Rating Available Asset Types Stock Trading Fee Account Fee Signup Offer Table description
Interactive Brokers
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Stocks, Bonds, Options, Index Funds, ETFs, Currencies, Futures
min $1.00, max 0.5%
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Moomoo Financial Canada
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Stocks, Options, ETFs
Enjoy 6% cash rebate plus $2,200 in trading perks
Trade US stocks for up to 90% less and access free real time stock quotes and level 2 market data. T&C's Apply.
CIBC Investor's Edge
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3.7 / 5
Stocks, Bonds, Options, Mutual Funds, ETFs, GICs, Precious Metals, IPOs
$0 if conditions met, or $100
An easy-to-use platform with access to a variety of tools to help you trade with confidence.
RBC Direct Investing
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Stocks, Bonds, Options, Mutual Funds, ETFs, GICs
$6.95 - $9.95
$0 if conditions met, otherwise $25/quarter
Enjoy no minimum trading activity requirements and pay just $9.95 per trade or $6.95 if making 150 trades per quarter.
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Stocks, Bonds, Options, Mutual Funds, ETFs, GICs, International Equities, Precious Metals
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Opt for self-directed investing and save on fees or get a pre-built portfolio to take out some of the guesswork.
Qtrade Direct Investing
Finder Score:
3.6 / 5
Stocks, Bonds, Options, Mutual Funds, ETFs, GICs
$6.95 - $8.75
$0 if conditions met, otherwise $25/quarter
Get up to a $150 sign-up bonus. Use code OFFER2024. Ends October 31, 2024.
Low trading commissions and an easy-to-use platform with access to powerful tools and a wide selection of investment options.

What are the risks of investing in coffee?

The price of coffee fluctuates depending on a range of factors, many of which are out of our control, resulting in a volatile and unpredictable commodity:

  • Weather conditions in the countries producing the coffee.
  • Economic and political factors affecting coffee-producing countries.
  • Fluctuations in foreign currency exchange rates.
  • Changing trade regulations and restrictions.
  • Changes in the supply and demand of coffee.
Disclaimer: The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Bottom line

You can invest in coffee by purchasing coffee ETFs, stock in coffee companies or coffee futures. But the price of your daily bean can be unpredictable given growing and manufacturing variables.

Before purchasing this commodity, compare your investing options across trading platforms and other tangible goods.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades. Read the Product Disclosure Statement (PDS) and Target Market Determination (TMD) for the product on the provider's website.
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Charlie Barton was a publisher at Finder. He specialised in banking and investments products, including banking apps, current accounts, share-dealing platforms and stocks and shares ISAs. Charlie has a first-class degree from the London School of Economics, and in his spare time enjoys long walks on the beach. See full bio

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