15 e-commerce stocks to watch

Considering investing in e-commerce stocks? While the best e-commerce stocks depend on your portfolio and investment goals, we've identified some e-commerce stocks that are worth keeping an eye on in the internet retail sector. Keep reading to learn more about e-commerce stocks and how to start investing.

15 popular e-commerce stocks to watch

We round up a selection of stocks in or related to the internet retail industry, weighting the list more heavily towards popular mid- and large-cap stocks.

Best stock	1-year return	Market cap	Exchange	Volume	Buy on Questrade
eBay (EBAY.US)	54.49% eBay's 1-year return based on the closing price as of November 5, 2025.	$53.1 billion (USD)	NASDAQ	5,102,486	Buy now
Amazon-com (AMZN.US)	-3.94% Amazon-com's 1-year return based on the closing price as of November 5, 2025.	$2.6 trillion (USD)	NASDAQ	104,894,738	Buy now
Alibaba Group Holding (BABA.US)	-40.52% Alibaba Group Holding's 1-year return based on the closing price as of November 5, 2025.	$251.2 billion (USD)	NYSE	8,362,800	Buy now
JD-com Inc Adr (JD.US)	-13.45% JD-com Inc Adr's 1-year return based on the closing price as of November 5, 2025.	$34.7 billion (USD)	NASDAQ	11,007,043	Buy now
Shopify (SHOP.TO)	(data unavailable)	$280 billion (CAD)	Toronto Stock Exchange	1,673,897	Buy now
PayPal (PYPL.US)	-16.04% PayPal's 1-year return based on the closing price as of November 5, 2025.	$48.8 billion (USD)	NASDAQ	15,362,700	Buy now
MercadoLibre (MELI.US)	-24.41% MercadoLibre's 1-year return based on the closing price as of November 5, 2025.	$84.2 billion (USD)	NASDAQ	831,592	Buy now
Chewy (CHWY.US)	-35.62% Chewy's 1-year return based on the closing price as of November 5, 2025.	$9 billion (USD)	NYSE	7,083,900	Buy now
Wayfair (W.US)	19.10% Wayfair's 1-year return based on the closing price as of November 5, 2025.	$14.9 billion (USD)	NYSE	3,324,853	Buy now
Target Corporation (TGT.US)	77.40% Target Corporation's 1-year return based on the closing price as of November 5, 2025.	$72 billion (USD)	NYSE	4,431,619	Buy now
Etsy (ETSY.US)	59.65% Etsy's 1-year return based on the closing price as of November 5, 2025.	$8 billion (USD)	NYSE	3,617,261	Buy now
Oracle Corporation (ORCL.US)	-50.57% Oracle Corporation's 1-year return based on the closing price as of November 5, 2025.	$396.1 billion (USD)	NYSE	111,386,384	Buy now
Shutterstock (SSTK.US)	-80.74% Shutterstock's 1-year return based on the closing price as of November 5, 2025.	$160.4 million (USD)	NYSE	384,363	Buy now
Macy’s (M.US)	23.86% Macy’s's 1-year return based on the closing price as of November 5, 2025.	$6.2 billion (USD)	NYSE	5,103,018	Buy now
Lightspeed Commerce (LSPD.TO)	-3.20% Lightspeed Commerce's 1-year return based on the closing price as of November 4, 2025.	$2 billion (CAD)	Toronto Stock Exchange	806,706	Buy now

The values in this table are accurate as of the market close on November 3, 2026, or the most recent data available. Volume refers to the number of shares traded during the day.

What to look for when investing in e-commerce stock

The internet retail industry is affected by a range of complex factors such as trade policies, regulations, and fluctuating supply and demand. So when considering e-commerce stocks to buy, it's important that you have access to vital information about a company's financial health, leadership team, and market positioning.

Also keep in mind that, while volatility can be ideal for day traders, long-term investors will want to look for stocks to offer steadier gains over time.

How to invest in e-commerce stock

1. Research the internet retail industry. Before investing, learn about the e-commerce stock sector, its trends and the companies within it. Look at each company's financial health, potential for growth and past performance to identify stocks that fit your investment goals.
2. Choose a stock trading platform. Compare trading fees, access to trading tools and user interface options. We've identified reliable trading platforms to help narrow down your options below or check out the best stock trading apps in Canada to find one that suits your needs.
3. Open and fund your account. Sign up with your personal details and link a bank account or funding method to deposit money before you start trading.
4. Select the e-commerce stock(s) to buy. Search by company name or ticker symbol, like EBAY or AMZN. Compare key metrics such as market cap, price history and earnings per share to pick the best stock for your strategy.
5. Buy the stock and monitor performance. Place your order to buy the stock and track its performance over time. Consider setting alerts, signing up for industry newsletters or using platform research tools to stay up to date on market changes.

Our top picks for where to buy e-commerce stocks

Are e-commerce stocks a good investment?

While it's possible to turn a profit investing in e-commerce stocks, keep in mind that—like any investment—e-commerce stocks are not immune to risk. These stocks are subject to fluctuating conditions both in the market and in the internet retail industry, so carefully vet your picks before you invest.

What are the best e-commerce stocks?

A lot of factors go into picking the best e-commerce stocks. Stock performance can be impacted by factors like market conditions, company decisions and global events. Plus, what may be a strong e-commerce stock investment for one person might not be suitable for another.

That said, we rounded up this list of popular e-commerce stocks in or related to the internet retail industry to help narrow down your options:

• eBay (EBAY)
• Amazon-com (AMZN)
• Alibaba Group Holding (BABA)
• JD-com Inc Adr (JD)
• Shopify (SHOP)
• PayPal (PYPL)
• MercadoLibre (MELI)
• Chewy (CHWY)
• Wayfair (W)
• Target Corporation (TGT)
• Etsy (ETSY)
• Oracle Corporation (ORCL)
• Shutterstock (SSTK)
• Macy’s (M)
• Lightspeed Commerce (LSPD)

Keep in mind that this is not a "best" list or a recommendation. It highlights some e-commerce stocks for informational purposes only and does not indicate past or future performance or investment advice. We do not guarantee any investment performance.

We've outlined detailed company and stock performance details for each e-commerce stock below. Keep reading to decide if any of these companies are the right investment for you.

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eBay (EBAY)

eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. Its marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps.

The company's platforms enable users to list, sell, buy, and pay various products.

Closing stock price	$125.15
Market Capitalization The total market value of eBay's outstanding shares	$53.1 billion
Gross profit (TTM)	$8.9 billion
Profit margin	16.94%
Revenue (TTM)	$12.4 billion
Earnings per share (TTM)	$4.58
52-week stock price range	$77.32 – $124.59

All dollar amounts in this table are in USD. TTM refers to the "trailing 12 months." All values are accurate as of the market close on November 3, 2026.

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Amazon-com (AMZN)

Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS).

It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content.

Closing stock price	$240.35
Market Capitalization The total market value of Amazon-com's outstanding shares	$2.6 trillion
Gross profit (TTM)	$409.7 billion
Profit margin	16.90%
Revenue (TTM)	$797.5 billion
Earnings per share (TTM)	$12.37
52-week stock price range	$196.00 – $287.20

All dollar amounts in this table are in USD. TTM refers to the "trailing 12 months." All values are accurate as of the market close on October 29, 2026.

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Alibaba Group Holding (BABA)

Alibaba Group Holding Limited, through its subsidiaries, provides technology infrastructure and marketing reach to help merchants, brands, retailers, and other businesses in the People's Republic of China and internationally. It operates through the Alibaba China E-Commerce Group, Alibaba International Digital Commerce Group, Cloud Intelligence Group, and All Others segments.

The Alibaba China E-commerce Group segment operates Taobao and Tmall, which are digital retail platforms; Taobao Instant Commerce, a local services and on-demand delivery platform; 1688.com, a domestic wholesale marketplace; and Xianyu, a consumer-to-consumer community and marketplace for idle goods.

Closing stock price	$98.04
Market Capitalization The total market value of Alibaba Group Holding's outstanding shares	$251.2 billion
Gross profit (TTM)	$399.2 billion
Profit margin	7.04%
Revenue (TTM)	$1,045 billion
Earnings per share (TTM)	$4.13
52-week stock price range	$91.99 – $179.45

All dollar amounts in this table are in USD. TTM refers to the "trailing 12 months." All values are accurate as of the market close on October 29, 2026.

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JD-com Inc Adr (JD)

JD.com, Inc. operates as a supply chain-based technology and service provider in the People's Republic of China and Europe. It operates through three segments: JD Retail, JD Logistics, and New Businesses.

The company provides home appliances; mobile handsets and other digital products; computers, including desktop, laptop, and other various products, as well as printers and other office equipment; furniture and household goods; apparel; cosmetics and other personal care items; and pet products.

Closing stock price	$27.73
Market Capitalization The total market value of JD-com Inc Adr's outstanding shares	$34.7 billion
Gross profit (TTM)	$123.7 billion
Profit margin	1.13%
Revenue (TTM)	$1,313.4 billion
Earnings per share (TTM)	$1.43
52-week stock price range	$23.68 – $34.30

All dollar amounts in this table are in USD. TTM refers to the "trailing 12 months." All values are accurate as of the market close on November 3, 2026.

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Shopify (SHOP)

Shopify Inc., a commerce technology company, provides tools to start, scale, market, and run a business of various sizes in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Company offers Shopify platform that enables merchants to manage products and inventory, process orders and payments, fulfill and ship orders, build customer relationships, source products, leverage analytics, and reporting and access financing for running their business across all of their sales channels, including web and mobile storefronts, physical retail locations, social media storefronts, and marketplaces.

It also provides Shopify Payments, a fully integrated payment processing service that allows merchants to accept and process payment cards online and offline.

Closing stock price	C$220.37
Market Capitalization The total market value of Shopify's outstanding shares	C$280 billion
Gross profit (TTM)	C$6.3 billion
Profit margin	14.53%
Revenue (TTM)	C$13.3 billion
Earnings per share (TTM)	C$2.05
52-week stock price range	C$129.01 – C$255.95

All dollar amounts in this table are in CAD. TTM refers to the "trailing 12 months." All values are accurate as of the market close on October 29, 2026.

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PayPal (PYPL)

PayPal Holdings, Inc. operates a technology platform that enables digital payments for merchants and consumers worldwide. The company operates a two-sided network at scale that connects merchants and consumers that enables its customers to connect, transact, and send and receive payments through online and in person, as well as transfer and withdraw funds using various funding sources, such as bank accounts, PayPal or Venmo account balance, consumer credit and debit products, credit and debit cards, and cryptocurrencies, as well as other stored value products, including gift cards and eligible rewards.

It provides payment solutions under the PayPal, PayPal Credit, Braintree, Venmo, Xoom, Hyperwallet, Honey, and Paidy names.

Closing stock price	$57.01
Market Capitalization The total market value of PayPal's outstanding shares	$48.8 billion
Gross profit (TTM)	$13.9 billion
Profit margin	13.78%
Revenue (TTM)	$34.3 billion
Earnings per share (TTM)	$5.24
52-week stock price range	$38.12 – $67.46

All dollar amounts in this table are in USD. TTM refers to the "trailing 12 months." All values are accurate as of the market close on October 29, 2026.

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MercadoLibre (MELI)

MercadoLibre, Inc. operates online commerce platforms in Brazil, Mexico, Argentina, and internationally. The company operates Mercado Libre Marketplace, an online commerce platform that can be accessed through mobile app or website; and Mercado Pago, a financial technology solution platform, which offers comprehensive set of financial technology services to users and other users of its e-commerce platform.

It also provides Mercado Fondo that allows users to invest funds deposited in their Mercado Pago accounts; Mercado Credito, which grants loans and obtains better funding alternatives; and Mercado Mercado Envios that facilitates the shipping of goods from the Company and sellers to buyers.

Closing stock price	$1,739.88
Market Capitalization The total market value of MercadoLibre's outstanding shares	$84.2 billion
Gross profit (TTM)	$16.8 billion
Profit margin	5.30%
Revenue (TTM)	$35.2 billion
Earnings per share (TTM)	$36.77
52-week stock price range	$1,495.00 – $2,387.55

All dollar amounts in this table are in USD. TTM refers to the "trailing 12 months." All values are accurate as of the market close on November 3, 2026.

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Chewy (CHWY)

Chewy, Inc., together with its subsidiaries, engages in the e-commerce business in the United States. It offers pet food and treats, pet supplies and pet medications, and other pet-health products, as well as pet services.

The company serves its customer through its retail websites and mobile applications, including Autoship subscription program.

Closing stock price	$21.29
Market Capitalization The total market value of Chewy's outstanding shares	$9 billion
Gross profit (TTM)	$3.9 billion
Profit margin	2.09%
Revenue (TTM)	$13.1 billion
Earnings per share (TTM)	$0.68
52-week stock price range	$17.40 – $37.34

All dollar amounts in this table are in USD. TTM refers to the "trailing 12 months." All values are accurate as of the market close on October 29, 2026.

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Wayfair (W)

Wayfair Inc. engages in the e-commerce business in the United States and internationally. It provides online selections of furniture, décor, housewares, and home improvement products through its sites comprising Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional.

The company offers its products under the Three Posts and Mercury Row brands.

Closing stock price	$120.12
Market Capitalization The total market value of Wayfair's outstanding shares	$14.9 billion
Gross profit (TTM)	$3.9 billion
Profit margin	-2.49%
Revenue (TTM)	$12.9 billion
Earnings per share (TTM)	-$2.47
52-week stock price range	$55.60 – $122.13

All dollar amounts in this table are in USD. TTM refers to the "trailing 12 months." All values are accurate as of the market close on October 28, 2026.

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Target Corporation (TGT)

Target Corporation operates as a general merchandise retailer in the United States. It offers apparel for women, men, young adults, kids, toddlers, and babies, as well as jewelry, accessories, and shoes; and beauty products, such as skin and bath care, cosmetics, hair care, oral care, deodorant, and shaving products.

The company also provides food and beverage products comprising dry and perishable grocery, including snacks, candy, beverages, deli, bakery, meat, produce, and food service; electronics which includes video games and consoles, toys, sporting goods, entertainment, and luggage; bed and bath, home décor, school/office supplies, storage, small appliances, kitchenware, greeting cards, party supplies, furniture, lighting, home improvement, and seasonal merchandise; and household essentials, such as household cleaning, paper products, over-the-counter healthcare, vitamins and supplements, baby gear, and pet supplies.

Closing stock price	$163.10
Market Capitalization The total market value of Target Corporation's outstanding shares	$72 billion
Gross profit (TTM)	$30.6 billion
Profit margin	4.08%
Revenue (TTM)	$107.7 billion
Earnings per share (TTM)	$9.63
52-week stock price range	$81.20 – $170.75

All dollar amounts in this table are in USD. TTM refers to the "trailing 12 months." All values are accurate as of the market close on November 3, 2026.

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Etsy (ETSY)

Etsy, Inc., together with its subsidiaries, operates two-sided online marketplaces that connect buyers and sellers in the United States, the United Kingdom, and internationally. It operates through Etsy and Depop segments.

The company operates Etsy marketplace that connects artisans with various consumers; and Depop, a fashion resale marketplace.

Closing stock price	$96.24
Market Capitalization The total market value of Etsy's outstanding shares	$8 billion
Gross profit (TTM)	$2.1 billion
Profit margin	32.80%
Revenue (TTM)	$3 billion
Earnings per share (TTM)	$3.76
52-week stock price range	$44.00 – $95.49

All dollar amounts in this table are in USD. TTM refers to the "trailing 12 months." All values are accurate as of the market close on November 3, 2026.

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Oracle Corporation (ORCL)

Oracle Corporation offers products and services that build, run and support enterprise information technology frameworks worldwide. Its Oracle cloud software as a service offering includes various cloud software applications, including Oracle Fusion cloud enterprise resource planning ERP, Oracle Fusion cloud enterprise performance management EPM, Oracle Fusion cloud supply chain and manufacturing management SCM, Oracle Fusion cloud human capital management HCM, and NetSuite applications suite, Oracle Health applications, as well as Oracle Fusion Sales, Service, and Marketing.

The company also offers cloud-based industry solutions for various industries; Oracle cloud license and on-premise license; and Oracle license support services.

Closing stock price	$123.73
Market Capitalization The total market value of Oracle Corporation's outstanding shares	$396.1 billion
Gross profit (TTM)	$45.9 billion
Profit margin	26.36%
Revenue (TTM)	$71.8 billion
Earnings per share (TTM)	$6.38
52-week stock price range	$114.08 – $262.11

All dollar amounts in this table are in USD. TTM refers to the "trailing 12 months." All values are accurate as of the market close on November 3, 2026.

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Shutterstock (SSTK)

Shutterstock, Inc. provides platform to connect brands and businesses to high quality content in North America, Europe, and internationally. The company offers image services consisting of photographs, vectors, and illustrations, which is used in visual communications, such as websites, digital and print marketing materials, corporate communications, books, publications, and others; footage services, including video clips, filmed by industry experts and cinema grade video effects in HD and 4K formats that are integrated into websites, social media, marketing campaigns, and cinematic productions; and music services comprising music tracks and sound effects, which are used to complement images and footage.

It also provides 3 dimensional models consisting of 3D models used in various industries, such as advertising, media and video production, gaming, retail, education, design, and architecture; and generative AI content comprising images generated from algorithms trained with ethically sourced content.

Closing stock price	$4.41
Market Capitalization The total market value of Shutterstock's outstanding shares	$160.4 million
Gross profit (TTM)	$512.7 million
Profit margin	-22.87%
Revenue (TTM)	$901.3 million
Earnings per share (TTM)	-$5.72
52-week stock price range	$3.76 – $22.33

All dollar amounts in this table are in USD. TTM refers to the "trailing 12 months." All values are accurate as of the market close on October 27, 2026.

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Macy’s (M)

Macy's, Inc., an omni-channel retail organization, operates stores, websites, and mobile applications in the United States. The company sells various merchandise, such as apparel and accessories for men, women, and kids; cosmetics; home furnishings; and other consumer goods under the Macy's, Bloomingdale's, and Bluemercury brands.

It also operates in Dubai, the United Arab Emirates, and Al Zahra, Kuwait under the license agreements.

Closing stock price	$25.70
Market Capitalization The total market value of Macy’s's outstanding shares	$6.2 billion
Gross profit (TTM)	$9.2 billion
Profit margin	3.29%
Revenue (TTM)	$22.8 billion
Earnings per share (TTM)	$2.72
52-week stock price range	$16.42 – $26.36

All dollar amounts in this table are in USD. TTM refers to the "trailing 12 months." All values are accurate as of the market close on November 3, 2026.

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Lightspeed Commerce (LSPD)

Lightspeed Commerce Inc. engages in sale of cloud-based software subscriptions and payments solutions for single and multi-location retailers, restaurants, golf course operators, and other businesses. It offers a cloud-based commerce platform that connects suppliers, merchants, and consumers to enable omnichannel experiences and engage with consumers, manage operations, accept payments, and grow business.

The company's cloud platform is designed around interrelated elements, such as omni-channel consumer experience, a comprehensive back-office operations management suite to improve customers' efficiency and insight, and the facilitation of payments.

Closing stock price	C$15.41
Market Capitalization The total market value of Lightspeed Commerce's outstanding shares	C$2 billion
Gross profit (TTM)	C$536.4 million
Profit margin	-7.81%
Revenue (TTM)	C$1.2 billion
Earnings per share (TTM)	-C$0.98
52-week stock price range	C$10.80 – C$19.25

All dollar amounts in this table are in CAD. TTM refers to the "trailing 12 months." All values are accurate as of the market close on November 2, 2026.

Compare trading platforms to buy e-commerce stock

Compare special offers, low fees and a wide range of investment options among popular trading platforms in Canada. Note that the dollar amounts in the table below are in CAD.

Related: Compare the best stock trading platforms in Canada

Bottom line

If you're considering adding e-commerce stocks to your portfolio, make sure you thoroughly look into any companies before investing to help mitigate risk. We've compiled a list of e-commerce stocks to help narrow down your options. Then choose a legitimate stock trading platform to start investing. After that it comes down to monitoring the internet retail industry to know when to buy, sell or hold. How to buy stocks in Canada

Frequently asked questions about e-commerce stocks

• What are e-commerce stocks?

  E-commerce stocks are shares of companies that either directly work in the e-commerce sector or operate within related industries. Investors interested in buying e-commerce stocks may be looking to take advantage of market trends or lock in investments for the long haul.

• What is the top e-commerce stock to buy in 2026?

  Unfortunately, it's almost impossible to choose a single "top" e-commerce stock to invest in due to factors like market fluctuations, company management and shifting economic trends. These can all change—sometimes overnight—how a stock performs. It's best to do your own research to decide which companies fit within your risk tolerance. Reviewing a company's financial reports and past stock performance can help you decide if it's worth investing in.

• Where can I find information and regular updates about the internet retail industry?

  You can keep track of the latest internet retail news and updates by signing up for financial newsletters, visiting financial news sites, reading company investor relations pages and using market research platforms. Many online brokerages also offer sector reports, stock screeners and alerts to help you track movements in your stock performance or updates in or related to the internet retail industry.

Check these other commodities and investment sectors

If you're thinking about diversifying your portfolio and investing in sectors beyond e-commerce stocks, here are some others you can consider:

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