15 e-commerce stocks to watch

The best e-commerce stocks depend on your portfolio and investment goals—while volatility can be ideal for day traders, long-term investors will want to look to stocks with steadier gains over time.

15 popular e-commerce stocks to watch

We round up a selection of stocks in or related to the internet retail industry, weighting the list more heavily towards popular mid- and large-cap stocks.

1. eBay (EBAY)
2. Amazon-com (AMZN)
3. Alibaba Group Holding (BABA)
4. JD-com Inc Adr (JD)
5. Shopify (SHOP)
6. PayPal (PYPL)
7. MercadoLibre (MELI)
8. Chewy (CHWY)
9. Overstockcom (OSTK)
10. Wayfair (W)
11. Target Corporation (TGT)
12. Etsy (ETSY)
13. Oracle Corporation (ORCL)
14. Shutterstock (SSTK)
15. Macy’s (M)

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The e-commerce stocks industry is affected by a range of complex factors such as trade policies, regulations, and fluctuating supply and demand. So when considering e-commerce stocks to buy, it's important that you have access to vital information about a company's financial health, leadership team, and market positioning.

Our picks for platforms with research tools

How to invest in e-commerce stocks

1. Choose an online stock trading platform. Choose from our Top Picks above, use our comparison table below or jump straight to the best stock trading apps in Canada.
2. Sign up for an account. Provide your personal information and sign up.
3. Set up a funding method to pay for the transaction. Deposit funds into your account by linking your banking information.
4. Choose the stocks you want to buy. Search for the stock by name or ticker symbol like EBAY or AMZN.
5. Place your order. Buy the stock. It's that simple.

Learn more about popular e-commerce stocks

We round up a selection of stocks in or related to the internet retail industry, weighting the list more heavily towards popular mid- and large-cap US stocks.

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1. eBay (EBAY)

eBay Inc. , together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. The company's marketplace platform includes its online marketplace at ebay.

• Previous close price: $53.66
• Market capitalization: $27,303,780,352
• 1 year performance: 11.01%
• P/E ratio: 10.8563

Buy EBAY stock on Interactive Brokers

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2. Amazon-com (AMZN)

Amazon. com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally.

• Previous close price: $180.83
• Market capitalization: $1,912,212,684,800
• 1 year performance: 39.10%
• P/E ratio: 51.6152

Buy AMZN stock on Interactive Brokers

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3. Alibaba Group Holding (BABA)

Alibaba Group Holding Limited, through its subsidiaries, provides technology infrastructure and marketing reach to help merchants, brands, retailers, and other businesses to engage with their users and customers in the People's Republic of China and internationally. The company operates through seven segments: China Commerce, International Commerce, Local Consumer Services, Cainiao, Cloud, Digital Media and Entertainment, and Innovation Initiatives and Others. It operates Taobao and Tmall, which are digital retail platforms; Alimama, a proprietary monetization platform; 1688.

• Previous close price: $75.80
• Market capitalization: $187,406,630,912
• 1 year performance: -17.76%
• P/E ratio: 18.0336

Buy BABA stock on Interactive Brokers

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4. JD-com Inc Adr (JD)

JD. com, Inc. operates as a supply chain-based technology and service provider in the People's Republic of China.

• Previous close price: $25.76
• Market capitalization: $41,816,842,240
• 1 year performance: -30.51%
• P/E ratio: 12.3761

Buy JD stock on Interactive Brokers

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5. Shopify (SHOP)

Shopify Inc. , a commerce company, provides a commerce platform and services in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, Australia, China, and Latin America. The company's platform enables merchants to displays, manages, markets, and sells its products through various sales channels, including web and mobile storefronts, physical retail locations, pop-up shops, social media storefronts, native mobile apps, buy buttons, and marketplaces; and enables to manage products and inventory, process orders and payments, fulfill and ship orders, new buyers and build customer relationships, source products, leverage analytics and reporting, manage cash, payments and transactions, and access financing.

• Previous close price: $59.27
• Market capitalization: $82,960,719,872
• 1 year performance: -9.61%

Buy SHOP stock on Interactive Brokers

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6. PayPal (PYPL)

PayPal Holdings, Inc. operates a technology platform that enables digital payments on behalf of merchants and consumers worldwide. It operates a two-sided network at scale that connects merchants and consumers that enables its customers to connect, transact, and send and receive payments through online and in person, as well as transfer and withdraw funds using various funding sources, such as bank accounts, PayPal or Venmo account balance, PayPal and Venmo branded credit products comprising its installment products, credit and debit cards, and cryptocurrencies, as well as other stored value products, including gift cards and eligible rewards.

• Previous close price: $58.07
• Market capitalization: $64,060,104,704
• 1 year performance: -20.44%
• P/E ratio: 15.4257

Buy PYPL stock on Interactive Brokers

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7. MercadoLibre (MELI)

MercadoLibre, Inc. operates online commerce platforms in the United States. It operates Mercado Libre Marketplace, an automated online commerce platform that enables businesses, merchants, and individuals to list merchandise and conduct sales and purchases digitally; and Mercado Pago FinTech platform, a financial technology solution platform, which facilitates transactions on and off its marketplaces by providing a mechanism that allows its users to send and receive payments online, as well as allows users to transfer money through their websites or on the apps.

• Previous close price: $1,642.55
• Market capitalization: $83,335,208,960
• 1 year performance: 34.52%
• P/E ratio: 73.9108

Buy MELI stock on Interactive Brokers

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8. Chewy (CHWY)

Chewy, Inc. , together with its subsidiaries, engages in the pure play e-commerce business in the United States. It provides pet food and treats, pet supplies and pet medications, and other pet-health products, as well as pet services for dogs, cats, fish, birds, small pets, horses, and reptiles through its retail websites and mobile applications.

• Previous close price: $24.15
• Market capitalization: $11,120,064,512
• 1 year performance: -29.59%
• P/E ratio: 134.2632

Buy CHWY stock on Interactive Brokers

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9. Overstockcom (OSTK)

Overstock. com, Inc. operates as an online retailer in the United States.

• Previous close price: $25.55
• Market capitalization: $760,216,256
• 1 year performance: -20.91%

Buy OSTK stock on Interactive Brokers

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10. Wayfair (W)

Wayfair Inc. provides e-commerce business in the United States and internationally. The company offers approximately thirty million products for the home sector.

• Previous close price: $48.04
• Market capitalization: $6,263,543,808
• 1 year performance: -32.36%

Buy W stock on Interactive Brokers

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11. Target Corporation (TGT)

Target Corporation operates as a general merchandise retailer in the United States. The company offers apparel for women, men, boys, girls, toddlers, and infants and newborns, as well as jewelry, accessories, and shoes; and beauty and personal care, baby gear, cleaning, paper products, and pet supplies. It also provides dry grocery, dairy, frozen food, beverages, candy, snacks, deli, bakery, meat, and food service; electronics, which includes video game hardware and software, toys, entertainment, sporting goods, and luggage; and furniture, lighting, storage, kitchenware, small appliances, home decor, bed and bath, home improvement, school/office supplies, greeting cards and party supplies, and other seasonal merchandise.

• Previous close price: $146.45
• Market capitalization: $70,362,456,064
• 1 year performance: 9.23%
• P/E ratio: 17.0696

Buy TGT stock on Interactive Brokers

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12. Etsy (ETSY)

Etsy, Inc. , together with its subsidiaries, operates two-sided online marketplaces that connect buyers and sellers in the United States, the United Kingdom, Germany, Canada, Australia, and France. Its primary marketplace is Etsy.

• Previous close price: $60.26
• Market capitalization: $7,338,715,136
• 1 year performance: -37.71%
• P/E ratio: 28.6575

Buy ETSY stock on Interactive Brokers

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13. Oracle Corporation (ORCL)

Oracle Corporation offers products and services that address enterprise information technology environments worldwide. Its Oracle cloud software as a service offering include various cloud software applications, including Oracle Fusion cloud enterprise resource planning (ERP), Oracle Fusion cloud enterprise performance management, Oracle Fusion cloud supply chain and manufacturing management, Oracle Fusion cloud human capital management, Oracle Cerner healthcare, and NetSuite applications suite, as well as Oracle Fusion Sales, Service, and Marketing. The company also offers cloud-based industry solutions for various industries; Oracle application licenses; and Oracle license support services.

• Previous close price: $138.77
• Market capitalization: $380,391,358,464
• 1 year performance: 17.95%
• P/E ratio: 37.2049

Buy ORCL stock on Interactive Brokers

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14. Shutterstock (SSTK)

Shutterstock, Inc. provides platform to connect brands and businesses to high quality content in North America, Europe, and internationally. The company offers image services consisting of photographs, vectors, and illustrations, which is used in visual communications, such as websites, digital and print marketing materials, corporate communications, books, publications, and others; footage services, including video clips, filmed by industry experts and cinema grade video effects in HD and 4K formats that are integrated into websites, social media, marketing campaigns, and cinematic productions; and music services comprising music tracks and sound effects, which are used to complement images and footage.

• Previous close price: $40.15
• Market capitalization: $1,455,954,816
• 1 year performance: -21.93%
• P/E ratio: 15.6834

Buy SSTK stock on Interactive Brokers

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15. Macy’s (M)

Macy's, Inc. , an omni-channel retail organization, operates stores, websites, and mobile applications in the United States. The company sells a range of merchandise, such as apparel and accessories for men, women, and kids; cosmetics; home furnishings; and other consumer goods under the Macy's, Bloomingdale's, and bluemercury brands.

• Previous close price: $16.48
• Market capitalization: $4,546,961,408
• 1 year performance: 2.55%
• P/E ratio: 548.3334

Buy M stock on Interactive Brokers

Buy e-commerce stocks from these online trading platforms

Compare special offers, low fees and a wide range of investment options among top trading platforms.

Note: The dollar amounts in the table below are in Canadian dollars.

Bottom line

While it's possible to turn a profit investing in e-commerce stocks, keep in mind that—like any investment—e-commerce stocks are not immune to risk. These stocks are subject to fluctuating conditions both in the market and in the internet retail industry, so carefully vet your picks before you invest. If you're new to investing or if it's been a while since you've taken a critical look at your investment accounts, compare brokers to make sure you're getting the best trading features for your needs.

Related: How to buy stocks in Canada

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.