Considering investing in e-commerce stocks? While the best e-commerce stocks depend on your portfolio and investment goals, we've identified some e-commerce stocks that are worth keeping an eye on in the internet retail sector. Keep reading to learn more about e-commerce stocks and how to start investing.
We round up a selection of stocks in or related to the internet retail industry, weighting the list more heavily towards popular mid- and large-cap stocks.
| Best stock | 1-year return | Market cap | Exchange | Volume | Buy on Questrade |
|---|---|---|---|---|---|
| eBay (EBAY.US) | 39.45% | $48.5 billion (USD) | NASDAQ | 8,064,200 | Buy now |
| Amazon-com (AMZN.US) | 16.55% | $2.6 trillion (USD) | NASDAQ | 75,624,400 | Buy now |
| Alibaba Group Holding (BABA.US) | -5.23% | $257.8 billion (USD) | NYSE | 14,603,000 | Buy now |
| JD-com Inc Adr (JD.US) | -12.31% | $37.7 billion (USD) | NASDAQ | 7,942,600 | Buy now |
| Shopify (SHOP.TO) | 3.66% | $198.5 billion (CAD) | Toronto Stock Exchange | 4,005,119 | Buy now |
| PayPal (PYPL.US) | -39.31% | $37.1 billion (USD) | NASDAQ | 27,215,200 | Buy now |
| MercadoLibre (MELI.US) | -31.98% | $82.9 billion (USD) | NASDAQ | 655,326 | Buy now |
| Chewy (CHWY.US) | -56.55% | $7.9 billion (USD) | NYSE | 12,254,100 | Buy now |
| Wayfair (W.US) | 78.97% | $11 billion (USD) | NYSE | 5,401,600 | Buy now |
| Target Corporation (TGT.US) | 36.84% | $59.4 billion (USD) | NYSE | 7,529,100 | Buy now |
| Etsy (ETSY.US) | 31.68% | $7 billion (USD) | NYSE | (data unavailable) | Buy now |
| Oracle Corporation (ORCL.US) | -10.18% | $530 billion (USD) | NYSE | 31,386,100 | Buy now |
| Shutterstock (SSTK.US) | -28.00% | $474.7 million (USD) | NYSE | 559,500 | Buy now |
| Macy’s (M.US) | 118.46% | $6.3 billion (USD) | NYSE | 7,511,300 | Buy now |
| Lightspeed Commerce (LSPD.TO) | -11.04% | $1.9 billion (CAD) | Toronto Stock Exchange | 442,256 | Buy now |
The internet retail industry is affected by a range of complex factors such as trade policies, regulations, and fluctuating supply and demand. So when considering e-commerce stocks to buy, it's important that you have access to vital information about a company's financial health, leadership team, and market positioning.
Also keep in mind that, while volatility can be ideal for day traders, long-term investors will want to look for stocks to offer steadier gains over time.
A lot of factors go into picking the best e-commerce stocks. Stock performance can be impacted by factors like market conditions, company decisions and global events. Plus, what may be a strong e-commerce stock investment for one person might not be suitable for another.
That said, we rounded up this list of popular e-commerce stocks in or related to the internet retail industry to help narrow down your options:
Keep in mind that this is not a "best" list or a recommendation. It highlights some e-commerce stocks for informational purposes only and does not indicate past or future performance or investment advice. We do not guarantee any investment performance.
We've outlined detailed company and stock performance details for each e-commerce stock below. Keep reading to decide if any of these companies are the right investment for you.
eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. Its marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps.
The company's platforms enable users to list, sell, buy, and pay various products.
| Closing stock price | $108.24 |
|---|---|
| Market Capitalization | $48.5 billion |
| Gross profit (TTM) | $8.3 billion |
| Profit margin | 17.62% |
| Revenue (TTM) | $11.6 billion |
| Earnings per share (TTM) | $4.33 |
| 52-week stock price range | $71.92 – $118.98 |
Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS).
It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content.
| Closing stock price | $244.39 |
|---|---|
| Market Capitalization | $2.6 trillion |
| Gross profit (TTM) | $375.9 billion |
| Profit margin | 12.22% |
| Revenue (TTM) | $742.8 billion |
| Earnings per share (TTM) | $7.77 |
| 52-week stock price range | $196.00 – $278.56 |
Alibaba Group Holding Limited, through its subsidiaries, provides technology infrastructure and marketing reach to help merchants, brands, retailers, and other businesses in the People's Republic of China and internationally. It operates through the Alibaba China E-Commerce Group, Alibaba International Digital Commerce Group, Cloud Intelligence Group, and All Others segments.
The Alibaba China E-commerce Group segment operates Taobao and Tmall, which are digital retail platforms; Taobao Instant Commerce, a local services and on-demand delivery platform; 1688.com, a domestic wholesale marketplace; and Xianyu, a consumer-to-consumer community and marketplace for idle goods.
| Closing stock price | $107.10 |
|---|---|
| Market Capitalization | $257.8 billion |
| Gross profit (TTM) | $407.5 billion |
| Profit margin | 10.12% |
| Revenue (TTM) | $1,023.7 billion |
| Earnings per share (TTM) | $6.49 |
| 52-week stock price range | $102.77 – $190.92 |
JD.com, Inc. operates as a supply chain-based technology and service provider in the People's Republic of China and Europe. It operates through three segments: JD Retail, JD Logistics, and New Businesses.
The company provides home appliances; mobile handsets and other digital products; computers, including desktop, laptop, and other various products, as well as printers and other office equipment; furniture and household goods; apparel; cosmetics and other personal care items; and pet products.
| Closing stock price | $27.57 |
|---|---|
| Market Capitalization | $37.7 billion |
| Gross profit (TTM) | $123.4 billion |
| Profit margin | 1.05% |
| Revenue (TTM) | $1,323.7 billion |
| Earnings per share (TTM) | $1.37 |
| 52-week stock price range | $23.68 – $35.62 |
Shopify Inc., a commerce technology company, provides tools to start, scale, market, and run a business of various sizes in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Company offers Shopify platform that enables merchants to manage products and inventory, process orders and payments, fulfill and ship orders, build customer relationships, source products, leverage analytics, and reporting and access financing for running their business across all of their sales channels, including web and mobile storefronts, physical retail locations, social media storefronts, and marketplaces.
It also provides Shopify Payments, a fully integrated payment processing service that allows merchants to accept and process payment cards online and offline.
| Closing stock price | C$151.58 |
|---|---|
| Market Capitalization | C$198.5 billion |
| Gross profit (TTM) | C$5.9 billion |
| Profit margin | 10.77% |
| Revenue (TTM) | C$12.4 billion |
| Earnings per share (TTM) | C$1.43 |
| 52-week stock price range | C$129.01 – C$253.10 |
PayPal Holdings, Inc. operates a technology platform that enables digital payments for merchants and consumers worldwide. The company operates a two-sided network at scale that connects merchants and consumers that enables its customers to connect, transact, and send and receive payments through online and in person, as well as transfer and withdraw funds using various funding sources, such as bank accounts, PayPal or Venmo account balance, consumer credit and debit products, credit and debit cards, and cryptocurrencies, as well as other stored value products, including gift cards and eligible rewards.
It provides payment solutions under the PayPal, PayPal Credit, Braintree, Venmo, Xoom, Hyperwallet, Honey, and Paidy names.
| Closing stock price | $42.51 |
|---|---|
| Market Capitalization | $37.1 billion |
| Gross profit (TTM) | $13.8 billion |
| Profit margin | 15.00% |
| Revenue (TTM) | $33.7 billion |
| Earnings per share (TTM) | $5.33 |
| 52-week stock price range | $38.22 – $78.82 |
MercadoLibre, Inc. operates online commerce platforms in Brazil, Mexico, Argentina, and internationally. The company operates Mercado Libre Marketplace, an online commerce platform that can be accessed through mobile app or website; and Mercado Pago, a financial technology solution platform, which offers comprehensive set of financial technology services to users and other users of its e-commerce platform.
It also provides Mercado Fondo that allows users to invest funds deposited in their Mercado Pago accounts; Mercado Credito, which grants loans and obtains better funding alternatives; and Mercado Mercado Envios that facilitates the shipping of goods from the Company and sellers to buyers.
| Closing stock price | $1,635.15 |
|---|---|
| Market Capitalization | $82.9 billion |
| Gross profit (TTM) | $15.7 billion |
| Profit margin | 6.04% |
| Revenue (TTM) | $31.8 billion |
| Earnings per share (TTM) | $37.83 |
| 52-week stock price range | $1,495.00 – $2,645.22 |
Chewy, Inc., together with its subsidiaries, engages in the e-commerce business in the United States. It offers pet food and treats, pet supplies and pet medications, and other pet-health products, as well as pet services.
The company serves its customer through its retail websites and mobile applications, including Autoship subscription program.
| Closing stock price | $18.21 |
|---|---|
| Market Capitalization | $7.9 billion |
| Gross profit (TTM) | $3.8 billion |
| Profit margin | 1.99% |
| Revenue (TTM) | $12.8 billion |
| Earnings per share (TTM) | $0.60 |
| 52-week stock price range | $18.22 – $43.84 |
Wayfair Inc. engages in the e-commerce business in the United States and internationally. It provides online selections of furniture, décor, housewares, and home improvement products through its sites comprising Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional.
The company offers its products under the Three Posts and Mercury Row brands.
| Closing stock price | $88.52 |
|---|---|
| Market Capitalization | $11 billion |
| Gross profit (TTM) | $3.8 billion |
| Profit margin | -2.41% |
| Revenue (TTM) | $12.7 billion |
| Earnings per share (TTM) | -$2.35 |
| 52-week stock price range | $47.21 – $119.98 |
Target Corporation operates as a general merchandise retailer in the United States. It offers apparel for women, men, young adults, kids, toddlers, and babies, as well as jewelry, accessories, and shoes; and beauty products, such as skin and bath care, cosmetics, hair care, oral care, deodorant, and shaving products.
The company also provides food and beverage products comprising dry and perishable grocery, including snacks, candy, beverages, deli, bakery, meat, produce, and food service; electronics which includes video games and consoles, toys, sporting goods, entertainment, and luggage; bed and bath, home décor, school/office supplies, storage, small appliances, kitchenware, greeting cards, party supplies, furniture, lighting, home improvement, and seasonal merchandise; and household essentials, such as household cleaning, paper products, over-the-counter healthcare, vitamins and supplements, baby gear, and pet supplies.
| Closing stock price | $130.74 |
|---|---|
| Market Capitalization | $59.4 billion |
| Gross profit (TTM) | $29.9 billion |
| Profit margin | 3.24% |
| Revenue (TTM) | $106.4 billion |
| Earnings per share (TTM) | $7.57 |
| 52-week stock price range | $81.83 – $137.87 |
Etsy, Inc., together with its subsidiaries, operates two-sided online marketplaces that connect buyers and sellers in the United States, the United Kingdom, and internationally. It operates through Etsy and Depop segments.
The company operates Etsy marketplace that connects artisans with various consumers; and Depop, a fashion resale marketplace.
| Closing stock price | $73.95 |
|---|---|
| Market Capitalization | $7 billion |
| Gross profit (TTM) | $2.1 billion |
| Profit margin | 9.81% |
| Revenue (TTM) | $2.9 billion |
| Earnings per share (TTM) | $2.61 |
| 52-week stock price range | $44.00 – $76.52 |
Oracle Corporation offers products and services that address enterprise information technology environments worldwide. Its Oracle cloud software as a service offering include various cloud software applications, including Oracle Fusion cloud enterprise resource planning ERP, Oracle Fusion cloud enterprise performance management EPM, Oracle Fusion cloud supply chain and manufacturing management SCM, Oracle Fusion cloud human capital management HCM, and NetSuite applications suite, Oracle Health applications, as well as Oracle Fusion Sales, Service, and Marketing.
The company also offers cloud-based industry solutions for various industries; Oracle cloud license and on-premise license; and Oracle license support services.
| Closing stock price | $184.29 |
|---|---|
| Market Capitalization | $530 billion |
| Gross profit (TTM) | $44.3 billion |
| Profit margin | 25.37% |
| Revenue (TTM) | $67.4 billion |
| Earnings per share (TTM) | $5.82 |
| 52-week stock price range | $134.57 – $343.01 |
Shutterstock, Inc. provides platform to connect brands and businesses to high quality content in North America, Europe, and internationally. The company offers image services consisting of photographs, vectors, and illustrations, which is used in visual communications, such as websites, digital and print marketing materials, corporate communications, books, publications, and others; footage services, including video clips, filmed by industry experts and cinema grade video effects in HD and 4K formats that are integrated into websites, social media, marketing campaigns, and cinematic productions; and music services comprising music tracks and sound effects, which are used to complement images and footage.
It also provides 3 dimensional models consisting of 3D models used in various industries, such as advertising, media and video production, gaming, retail, education, design, and architecture; and generative AI content comprising images generated from algorithms trained with ethically sourced content.
| Closing stock price | $13.22 |
|---|---|
| Market Capitalization | $474.7 million |
| Gross profit (TTM) | $545.7 million |
| Profit margin | -2.19% |
| Revenue (TTM) | $946.5 million |
| Earnings per share (TTM) | -$0.62 |
| 52-week stock price range | $12.69 – $27.65 |
Macy's, Inc., an omni-channel retail organization, operates stores, websites, and mobile applications in the United States. The company sells various merchandise, such as apparel and accessories for men, women, and kids; cosmetics; home furnishings; and other consumer goods under the Macy's, Bloomingdale's, and Bluemercury brands.
It also operates in Dubai, the United Arab Emirates, and Al Zahra, Kuwait under the license agreements.
| Closing stock price | $24.14 |
|---|---|
| Market Capitalization | $6.3 billion |
| Gross profit (TTM) | $9.2 billion |
| Profit margin | 2.94% |
| Revenue (TTM) | $22.7 billion |
| Earnings per share (TTM) | $2.42 |
| 52-week stock price range | $10.16 – $25.58 |
Lightspeed Commerce Inc. engages in sale of cloud-based software subscriptions and payments solutions for single and multi-location retailers, restaurants, golf course operators, and other businesses. It offers a cloud-based commerce platform that connects suppliers, merchants, and consumers to enable omnichannel experiences and engage with consumers, manage operations, accept payments, and grow business.
The company's cloud platform is designed around interrelated elements, such as omni-channel consumer experience, a comprehensive back-office operations management suite to improve customers' efficiency and insight, and the facilitation of payments.
| Closing stock price | C$13.29 |
|---|---|
| Market Capitalization | C$1.9 billion |
| Gross profit (TTM) | C$526.9 million |
| Profit margin | -11.77% |
| Revenue (TTM) | C$1.2 billion |
| Earnings per share (TTM) | -C$1.46 |
| 52-week stock price range | C$10.80 – C$19.89 |
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