15 e-commerce stocks to watch

The best e-commerce stocks depend on your portfolio and investment goals—while volatility can be ideal for day traders, long-term investors will want to look to stocks with steadier gains over time.

15 popular e-commerce stocks to watch

We round up a selection of stocks in or related to the internet retail industry, weighting the list more heavily towards popular mid- and large-cap stocks.

1. eBay (EBAY)
2. Amazon-com (AMZN)
3. Alibaba Group Holding (BABA)
4. JD-com Inc Adr (JD)
5. Shopify IncClass A Subordinate Voting Shares (SHOP)
6. PayPal (PYPL)
7. MercadoLibre (MELI)
8. Chewy (CHWY)
9. Overstockcom (OSTK)
10. Wayfair (W)
11. Target Corporation (TGT)
12. Etsy (ETSY)
13. Oracle Corporation (ORCL)
14. Shutterstock (SSTK)
15. Macy’s (M)

Compare investment accounts that help you research stocks

The e-commerce stocks industry is affected by a range of complex factors such as trade policies, regulations, and fluctuating supply and demand. So when considering e-commerce stocks to buy, it's important that you have access to vital information about a company's financial health, leadership team, and market positioning.

Our picks for platforms with research tools

How to invest in e-commerce stocks

1. Choose an online stock trading platform. Choose from our Top Picks above, use our comparison table below or jump straight to the best stock trading apps in Canada.
2. Sign up for an account. Provide your personal information and sign up.
3. Set up a funding method to pay for the transaction. Deposit funds into your account by linking your banking information.
4. Choose the stocks you want to buy. Search for the stock by name or ticker symbol like EBAY or AMZN.
5. Place your order. Buy the stock. It's that simple.

Learn more about popular e-commerce stocks

We round up a selection of stocks in or related to the internet retail industry, weighting the list more heavily towards popular mid- and large-cap US stocks.

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1. eBay (EBAY)

eBay Inc. , together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. The company's marketplace platform includes its online marketplace at ebay.

• Previous close price: $68.60
• Market capitalization: $31,608,780,800
• 1 year performance: 33.10%
• P/E ratio: 17.1722

Buy EBAY stock on Interactive Brokers

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2. Amazon-com (AMZN)

Amazon. com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally.

• Previous close price: $189.98
• Market capitalization: $2,018,478,522,368
• 1 year performance: 8.56%
• P/E ratio: 34.3942

Buy AMZN stock on Interactive Brokers

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3. Alibaba Group Holding (BABA)

Alibaba Group Holding Limited, through its subsidiaries, provides technology infrastructure and marketing reach to help merchants, brands, retailers, and other businesses to engage with their users and customers in the People's Republic of China and internationally. The company operates through seven segments: China Commerce, International Commerce, Local Consumer Services, Cainiao, Cloud, Digital Media and Entertainment, and Innovation Initiatives and Others. It operates Taobao and Tmall, which are digital retail platforms; Alimama, a proprietary monetization platform; 1688.

• Previous close price: $125.76
• Market capitalization: $300,272,123,904
• 1 year performance: 68.02%
• P/E ratio: 18.3591

Buy BABA stock on Interactive Brokers

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4. JD-com Inc Adr (JD)

JD. com, Inc. operates as a supply chain-based technology and service provider in the People's Republic of China.

• Previous close price: $34.47
• Market capitalization: $48,145,612,800
• 1 year performance: 19.31%
• P/E ratio: 8.9266

Buy JD stock on Interactive Brokers

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5. Shopify IncClass A Subordinate Voting Shares (SHOP)

Shopify Inc. , a commerce technology company, provides tools to start, scale, market, and run a business of various sizes in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Company offers Shopify platform that enables merchants to manage products and inventory, process orders and payments, fulfill and ship orders, build customer relationships, source products, leverage analytics, and reporting and access financing for running their business across all of their sales channels, including web and mobile storefronts, physical retail locations, social media storefronts, and marketplaces.

• Previous close price: $99.25
• Market capitalization: $126,110,097,408
• 1 year performance: 41.38%
• P/E ratio: 62.5871

Buy SHOP stock on Interactive Brokers

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6. PayPal (PYPL)

PayPal Holdings, Inc. operates a technology platform that enables digital payments for merchants and consumers worldwide. It operates a two-sided network at scale that connects merchants and consumers that enables its customers to connect, transact, and send and receive payments through online and in person, as well as transfer and withdraw funds using various funding sources, such as bank accounts, PayPal or Venmo account balance, consumer credit products, credit and debit cards, and cryptocurrencies, as well as other stored value products, including gift cards and eligible rewards.

• Previous close price: $67.24
• Market capitalization: $63,613,386,752
• 1 year performance: -1.00%
• P/E ratio: 14.6989

Buy PYPL stock on Interactive Brokers

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7. MercadoLibre (MELI)

MercadoLibre, Inc. operates online commerce platforms in Brazil, Mexico, Argentina, and internationally. The company operates Mercado Libre Marketplace, an online commerce platform that can be accessed through mobile app or website; and Mercado Pago, a financial technology solution platform, which offers comprehensive set of financial technology services to users and other users of its e-commerce platform.

• Previous close price: $2,280.69
• Market capitalization: $116,326,195,200
• 1 year performance: 56.35%
• P/E ratio: 60.7659

Buy MELI stock on Interactive Brokers

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8. Chewy (CHWY)

Chewy, Inc. , together with its subsidiaries, engages in the e-commerce business in the United States. It offers pet food and treats, pet supplies and pet medications, and other pet-health products, as well as pet services.

• Previous close price: $36.66
• Market capitalization: $14,903,374,848
• 1 year performance: 144.56%
• P/E ratio: 40.4396

Buy CHWY stock on Interactive Brokers

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9. Overstockcom (OSTK)

Overstock. com, Inc. operates as an online retailer in the United States.

• Previous close price: $0.00
• Market capitalization: $760,216,256
• 1 year performance: N/A

Buy OSTK stock on Interactive Brokers

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10. Wayfair (W)

Wayfair Inc. engages in the e-commerce business in the United States and internationally. It offers online selections of furniture, décor, housewares, and home improvement products through its sites comprising Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional.

• Previous close price: $33.66
• Market capitalization: $3,733,557,760
• 1 year performance: -35.28%

Buy W stock on Interactive Brokers

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11. Target Corporation (TGT)

Target Corporation operates as a general merchandise retailer in the United States. The company offers apparel for women, men, young adults, kids, toddlers, and babies, as well as jewelry, accessories, and shoes; and beauty products, such as skin and bath care, cosmetics, hair care, oral care, deodorant, and shaving products. It also provides food and beverage products comprising dry and perishable grocery, including snacks, candy, beverages, deli, bakery, meat, produce, and food service; electronics which includes video games and consoles, toys, sporting goods, entertainment, and luggage; bed and bath, home décor, school/office supplies, storage, small appliances, kitchenware, greeting cards, party supplies, furniture, lighting, home improvement, and seasonal merchandise; and household essentials, such as household cleaning, paper products, over-the-counter healthcare, vitamins and supplements, baby gear, and pet supplies.

• Previous close price: $97.37
• Market capitalization: $43,903,860,736
• 1 year performance: -40.89%
• P/E ratio: 10.877

Buy TGT stock on Interactive Brokers

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12. Etsy (ETSY)

Etsy, Inc. , together with its subsidiaries, operates two-sided online marketplaces that connect buyers and sellers worldwide. The company operates through three segments: Etsy, Reverb, and Depop.

• Previous close price: $44.30
• Market capitalization: $4,912,463,360
• 1 year performance: -34.30%
• P/E ratio: 19.5234

Buy ETSY stock on Interactive Brokers

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13. Oracle Corporation (ORCL)

Oracle Corporation offers products and services that address enterprise information technology environments worldwide. Its Oracle cloud software as a service offering include various cloud software applications, including Oracle Fusion cloud enterprise resource planning (ERP), Oracle Fusion cloud enterprise performance management, Oracle Fusion cloud supply chain and manufacturing management, Oracle Fusion cloud human capital management, Oracle Cerner healthcare, and NetSuite applications suite, as well as Oracle Fusion Sales, Service, and Marketing. The company also offers cloud-based industry solutions for various industries; Oracle application licenses; and Oracle license support services.

• Previous close price: $150.73
• Market capitalization: $407,987,421,184
• 1 year performance: 28.60%
• P/E ratio: 34.1526

Buy ORCL stock on Interactive Brokers

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14. Shutterstock (SSTK)

Shutterstock, Inc. provides platform to connect brands and businesses to high quality content in North America, Europe, and internationally. The company offers image services consisting of photographs, vectors, and illustrations, which is used in visual communications, such as websites, digital and print marketing materials, corporate communications, books, publications, and others; footage services, including video clips, filmed by industry experts and cinema grade video effects in HD and 4K formats that are integrated into websites, social media, marketing campaigns, and cinematic productions; and music services comprising music tracks and sound effects, which are used to complement images and footage.

• Previous close price: $16.76
• Market capitalization: $584,929,024
• 1 year performance: -60.43%
• P/E ratio: 16.5941

Buy SSTK stock on Interactive Brokers

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15. Macy’s (M)

Macy's, Inc. , an omni-channel retail organization, operates stores, websites, and mobile applications in the United States. It sells a range of merchandise, such as apparel and accessories for men, women, and kids; cosmetics; home furnishings; and other consumer goods under the Macy's, Bloomingdale's, and Bluemercury brands.

• Previous close price: $11.95
• Market capitalization: $3,248,173,056
• 1 year performance: -35.16%
• P/E ratio: 5.6329

Buy M stock on Interactive Brokers

Buy e-commerce stocks from these online trading platforms

Compare special offers, low fees and a wide range of investment options among top trading platforms.

Note: The dollar amounts in the table below are in Canadian dollars.

Finder Score for stock trading platforms

To make comparing even easier we came up with the Finder Score. Trading costs, account fees and features across 10+ stock trading platforms and apps are all weighted and scaled to produce a score out of 10. The higher the score the better the platform - simple.

Read the full methodology

Related: Compare the best stock trading platforms in Canada

Bottom line

While it's possible to turn a profit investing in e-commerce stocks, keep in mind that—like any investment—e-commerce stocks are not immune to risk. These stocks are subject to fluctuating conditions both in the market and in the internet retail industry, so carefully vet your picks before you invest. If you're new to investing or if it's been a while since you've taken a critical look at your investment accounts, compare brokers to make sure you're getting the best trading features for your needs.

Related: How to buy stocks in Canada

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.