9 sports stocks to watch

The best sports stocks depend on your portfolio and investment goals—while volatility can be ideal for day traders, long-term investors will want to look to stocks with steadier gains over time.

9 popular sports stocks to watch

We round up a selection of stocks in or related to the athletics industry, weighting the list more heavily towards popular mid- and large-cap stocks.

1. Madison Square Garden Sports (MSGS)
2. Manchester United (MANU)
3. Nike (NKE)
4. MSG Networks (MSGN)
5. World Wrestling Entertainment (WWE)
6. DraftKings (DKNG)
7. Dick’s Sporting Goods (DKS)
8. Under Armour Inc A (UAA)
9. Fubotv Inc (FUBO)

Compare investment accounts that help you research stocks

The sports stocks industry is affected by a range of complex factors such as trade policies, regulations, and fluctuating supply and demand. So when considering sports stocks to buy, it's important that you have access to vital information about a company's financial health, leadership team, and market positioning.

Our picks for platforms with research tools

How to invest in sports stocks

1. Choose an online stock trading platform. Choose from our Top Picks above, use our comparison table below or jump straight to the best stock trading apps in Canada.
2. Sign up for an account. Provide your personal information and sign up.
3. Set up a funding method to pay for the transaction. Deposit funds into your account by linking your banking information.
4. Choose the stocks you want to buy. Search for the stock by name or ticker symbol like MSGS or MANU.
5. Place your order. Buy the stock. It's that simple.

Learn more about popular sports stocks

We round up a selection of stocks in or related to the athletics industry, weighting the list more heavily towards popular mid- and large-cap US stocks.

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1. Madison Square Garden Sports (MSGS)

Madison Square Garden Sports Corp. operates as a professional sports company in the United States. The company owns and operates a portfolio of assets that consists of the New York Knickerbockers of the National Basketball Association (NBA) and the New York Rangers of the National Hockey League.

• Previous close price: $188.87
• Market capitalization: $4,499,937,792
• 1 year performance: 2.29%
• P/E ratio: 79.3898

Buy MSGS stock on Interactive Brokers

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2. Manchester United (MANU)

Manchester United plc, together with its subsidiaries, operates a professional sports team in the United Kingdom. The company is involved in marketing and sponsorship relationships with international and regional companies to commercialize its brand. It also markets and sells sports apparel, training and leisure wear, and other clothing; and other licensed products, such as coffee mugs and bed spreads featuring the Manchester United brand and trademarks.

• Previous close price: $14.12
• Market capitalization: $2,401,256,448
• 1 year performance: -8.84%

Buy MANU stock on Interactive Brokers

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3. Nike (NKE)

NIKE, Inc. , together with its subsidiaries, engages in the design, development, marketing, and sale of athletic footwear, apparel, equipment, accessories, and services worldwide. The company provides athletic and casual footwear, apparel, and accessories under the NIKE, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks.

• Previous close price: $57.35
• Market capitalization: $83,777,191,936
• 1 year performance: -37.76%
• P/E ratio: 18.8571

Buy NKE stock on Interactive Brokers

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4. MSG Networks (MSGN)

MSG Networks Inc. engages in the sports production, and content development and distribution businesses in the United States. The company owns and operates MSG Network and MSG+, which are regional sports and entertainment networks.

• Previous close price: $0.00
• Market capitalization: $808,375,808
• 1 year performance: N/A
• P/E ratio: 4.5858

Buy MSGN stock on Interactive Brokers

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5. World Wrestling Entertainment (WWE)

World Wrestling Entertainment, Inc. , an integrated media and entertainment company, engages in the sports entertainment business in North America, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. It operates through three segments: Media, Live Events, and Consumer Products.

• Previous close price: $0.00
• Market capitalization: $8,370,224,640
• 1 year performance: N/A
• P/E ratio: 47.9286

Buy WWE stock on Interactive Brokers

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6. DraftKings (DKNG)

DraftKings Inc. operates as a digital sports entertainment and gaming company in the United States and internationally. It provides online sports betting, daily fantasy sports, media, digital lottery courier, media, and other products, as well as retails sportsbooks.

• Previous close price: $33.58
• Market capitalization: $17,123,492,864
• 1 year performance: -18.28%

Buy DKNG stock on Interactive Brokers

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7. Dick’s Sporting Goods (DKS)

DICK'S Sporting Goods, Inc. , together with its subsidiaries, operates as an omni-channel sporting goods retailer primarily in the United States. The company provides hardlines, including sporting goods equipment, fitness equipment, golf equipment, and fishing gear products; and apparel.

• Previous close price: $189.77
• Market capitalization: $15,474,437,120
• 1 year performance: -7.07%
• P/E ratio: 13.7922

Buy DKS stock on Interactive Brokers

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8. Under Armour Inc A (UAA)

Under Armour, Inc. , together with its subsidiaries, engages developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types.

• Previous close price: $5.70
• Market capitalization: $2,428,968,704
• 1 year performance: -14.80%

Buy UAA stock on Interactive Brokers

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9. Fubotv Inc (FUBO)

fuboTV Inc. operates a live TV streaming platform for live sports, news, and entertainment content in the United States and internationally. The company's platform allows customers to access content through streaming devices, as well as on SmartTVs, mobile phones, tablets, and computers.

• Previous close price: $2.52
• Market capitalization: $860,680,768
• 1 year performance: 83.94%
• P/E ratio: 12.6

Buy FUBO stock on Interactive Brokers

Buy sports stocks from these online trading platforms

Compare special offers, low fees and a wide range of investment options among top trading platforms.

Note: The dollar amounts in the table below are in Canadian dollars.

Finder Score for stock trading platforms

To make comparing even easier we came up with the Finder Score. Trading costs, account fees and features across 10+ stock trading platforms and apps are all weighted and scaled to produce a score out of 10. The higher the score the better the platform - simple.

Read the full methodology

Related: Compare the best stock trading platforms in Canada

Bottom line

While it's possible to turn a profit investing in sports stocks, keep in mind that—like any investment—sports stocks are not immune to risk. These stocks are subject to fluctuating conditions both in the market and in the athletics industry, so carefully vet your picks before you invest. If you're new to investing or if it's been a while since you've taken a critical look at your investment accounts, compare brokers to make sure you're getting the best trading features for your needs.

Related: How to buy stocks in Canada

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.