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Considering investing in sports stocks? While the best sports stocks depend on your portfolio and investment goals, we've identified some sports stocks that are worth keeping an eye on in the athletics sector. Keep reading to learn more about sports stocks and how to start investing.
8 popular sports stocks to watch
We round up a selection of stocks in or related to the athletics industry, weighting the list more heavily towards popular mid- and large-cap stocks.
| Best stock | 1-year return | Market cap | Exchange | Volume | Buy on Questrade |
|---|---|---|---|---|---|
| Madison Square Garden Sports (MSGS.US) | 45.45% | $9.3 billion (USD) | NYSE | 269,900 | Buy now |
| Manchester United (MANU.US) | 37.18% | $3.6 billion (USD) | NYSE | 232,179 | Buy now |
| Nike (NKE.US) | -34.81% | $58.1 billion (USD) | NYSE | 34,491,863 | Buy now |
| DraftKings (DKNG.US) | -25.11% | $10.1 billion (USD) | NASDAQ | 8,878,500 | Buy now |
| Dick’s Sporting Goods (DKS.US) | -32.57% | $13.4 billion (USD) | NYSE | 4,018,493 | Buy now |
| Under Armour Inc A (UAA.US) | 25.16% | $2.1 billion (USD) | NYSE | 15,875,198 | Buy now |
| Fubotv Inc (FUBO.US) | 101.72% | $241 million (USD) | NYSE | 1,699,600 | Buy now |
| Amer Sports (AS.US) | -2.90% | $16.4 billion (USD) | NYSE | 4,798,250 | Buy now |
What to look for when investing in sports stock
The athletics industry is affected by a range of complex factors such as trade policies, regulations, and fluctuating supply and demand. So when considering sports stocks to buy, it's important that you have access to vital information about a company's financial health, leadership team, and market positioning.
Also keep in mind that, while volatility can be ideal for day traders, long-term investors will want to look for stocks to offer steadier gains over time.
How to invest in sports stock
- Research the athletics industry. Before investing, learn about the sports stock sector, its trends and the companies within it. Look at each company's financial health, potential for growth and past performance to identify stocks that fit your investment goals.
- Choose a stock trading platform. Compare trading fees, access to trading tools and user interface options. We've identified reliable trading platforms to help narrow down your options below or check out the best stock trading apps in Canada to find one that suits your needs.
- Open and fund your account. Sign up with your personal details and link a bank account or funding method to deposit money before you start trading.
- Select the sports stock(s) to buy. Search by company name or ticker symbol, like MSGS or MANU. Compare key metrics such as market cap, price history and earnings per share to pick the best stock for your strategy.
- Buy the stock and monitor performance. Place your order to buy the stock and track its performance over time. Consider setting alerts, signing up for industry newsletters or using platform research tools to stay up to date on market changes.
Our top picks for where to buy sports stocks
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Are sports stocks a good investment?
While it's possible to turn a profit investing in sports stocks, keep in mind that—like any investment—sports stocks are not immune to risk. These stocks are subject to fluctuating conditions both in the market and in the athletics industry, so carefully vet your picks before you invest.What are the best sports stocks?
A lot of factors go into picking the best sports stocks. Stock performance can be impacted by factors like market conditions, company decisions and global events. Plus, what may be a strong sports stock investment for one person might not be suitable for another.
That said, we rounded up this list of popular sports stocks in or related to the athletics industry to help narrow down your options:
- Madison Square Garden Sports (MSGS)
- Manchester United (MANU)
- Nike (NKE)
- DraftKings (DKNG)
- Dick’s Sporting Goods (DKS)
- Under Armour Inc A (UAA)
- Fubotv Inc (FUBO)
- Amer Sports (AS)
Keep in mind that this is not a "best" list or a recommendation. It highlights some sports stocks for informational purposes only and does not indicate past or future performance or investment advice. We do not guarantee any investment performance.
We've outlined detailed company and stock performance details for each sports stock below. Keep reading to decide if any of these companies are the right investment for you.
Madison Square Garden Sports (MSGS)
Madison Square Garden Sports Corp. operates as a professional sports company in the United States. It owns and operates a portfolio of assets that consists of the New York Knickerbockers of the National Basketball Association (NBA) and the New York Rangers of the National Hockey League.
The company's other professional franchises include development league teams, the Hartford Wolf Pack of the American Hockey League and the Westchester Knicks of the NBA G League.
| Closing stock price | $312.90 |
|---|---|
| Market Capitalization | $9.3 billion |
| Gross profit (TTM) | $387.7 million |
| Profit margin | 0.67% |
| Revenue (TTM) | $1.2 billion |
| Earnings per share (TTM) | $0.32 |
| 52-week stock price range | $156.55 – $330.52 |
Manchester United (MANU)
Manchester United plc, together with its subsidiaries, operates a professional sports team in the United Kingdom. The company is involved in marketing and sponsorship relationships with international and regional companies to commercialize its brand.
It also markets and sells sports apparel, training and leisure wear, and other clothing; and other licensed products, such as coffee mugs and home accessories featuring the Manchester United brand and trademarks through Manchester United branded retail centers and e-commerce platforms, and through partners' wholesale distribution channels.
| Closing stock price | $21.51 |
|---|---|
| Market Capitalization | $3.6 billion |
| Gross profit (TTM) | $559.4 million |
| Profit margin | -6.34% |
| Revenue (TTM) | $677.6 million |
| Earnings per share (TTM) | -$33.42 |
| 52-week stock price range | $14.85 – $24.45 |
Nike (NKE)
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Converse, Jumpman, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks.
It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities; and sports apparel, as well as sells products to wholesale customers and directly to consumers through NIKE Direct operations; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos.
| Closing stock price | $40.49 |
|---|---|
| Market Capitalization | $58.1 billion |
| Gross profit (TTM) | $19.9 billion |
| Profit margin | 6.74% |
| Revenue (TTM) | $45.9 billion |
| Earnings per share (TTM) | $2.08 |
| 52-week stock price range | $31.97 – $67.36 |
DraftKings (DKNG)
DraftKings Inc. operates as a digital sports entertainment and gaming company in the United States and internationally. The company offers online and retail sports betting, daily fantasy sports, digital lottery couriers, prediction markets, and other products, as well as retails sportsbooks.
It also provides iGaming, or online casino products, which includes blackjack, roulette, baccarat and slot machines.
| Closing stock price | $20.91 |
|---|---|
| Market Capitalization | $10.1 billion |
| Gross profit (TTM) | $4.7 billion |
| Profit margin | -2.68% |
| Revenue (TTM) | $6.2 billion |
| Earnings per share (TTM) | -$0.35 |
| 52-week stock price range | $18.35 – $36.98 |
Dick’s Sporting Goods (DKS)
DICK'S Sporting Goods, Inc., together with its subsidiaries, operates as an omni-channel sporting goods retailer primarily in the United States. It provides hardlines, including sporting goods equipment, fitness equipment, golf equipment, and fishing gear products; and apparel.
The company also offers footwear and accessories, such as athletic shoes for running, walking, tennis, fitness and cross training, basketball, and hiking; and specialty footwear comprising casual footwear and a complete line of cleats for team sports.
| Closing stock price | $147.65 |
|---|---|
| Market Capitalization | $13.4 billion |
| Gross profit (TTM) | $7 billion |
| Profit margin | 3.97% |
| Revenue (TTM) | $21.1 billion |
| Earnings per share (TTM) | $9.21 |
| 52-week stock price range | $119.27 – $242.09 |
Under Armour Inc A (UAA)
Under Armour, Inc., together with its subsidiaries, engages in designing, developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types.
It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use.
| Closing stock price | $5.77 |
|---|---|
| Market Capitalization | $2.1 billion |
| Gross profit (TTM) | $2.2 billion |
| Profit margin | -9.99% |
| Revenue (TTM) | $4.9 billion |
| Earnings per share (TTM) | -$1.15 |
| 52-week stock price range | $4.13 – $8.15 |
Fubotv Inc (FUBO)
FuboTV Inc. operates as a live TV streaming platform company in the United States, Canada, France, Spain, and internationally. The company offers sports, news, and entertainment program through Fubo-branded and Hulu live-branded services.
FuboTV Inc. is headquartered in New York, New York.
| Closing stock price | $8.23 |
|---|---|
| Market Capitalization | $241 million |
| Gross profit (TTM) | $341.5 million |
| Profit margin | -0.96% |
| Revenue (TTM) | $5.7 billion |
| Earnings per share (TTM) | -$1.24 |
| 52-week stock price range | $7.55 – $50.40 |
Amer Sports (AS)
Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, Mainland China, Hong Kong, Macau, Taiwan, and the Asia Pacific. It operates through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports.
The Technical Apparel segment offers outdoor apparel, footwear, and accessories, which include climbing gear.
| Closing stock price | $30.49 |
|---|---|
| Market Capitalization | $16.4 billion |
| Gross profit (TTM) | $4.4 billion |
| Profit margin | 7.35% |
| Revenue (TTM) | $7.4 billion |
| Earnings per share (TTM) | $0.95 |
| 52-week stock price range | $26.10 – $42.76 |
Compare trading platforms to buy sports stock
Compare special offers, low fees and a wide range of investment options among popular trading platforms in Canada. Note that the dollar amounts in the table below are in CAD.
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Finder Score for stock trading platforms
To make comparing even easier we came up with the Finder Score. Trading costs, account fees and features across 10+ stock trading platforms and apps are all weighted and scaled to produce a score out of 10. The higher the score, the better the platform—it's that simple.
Bottom line
If you're considering adding sports stocks to your portfolio, make sure you thoroughly look into any companies before investing to help mitigate risk. We've compiled a list of sports stocks to help narrow down your options. Then choose a legitimate stock trading platform to start investing. After that it comes down to monitoring the athletics industry to know when to buy, sell or hold. How to buy stocks in CanadaFrequently asked questions about sports stocks
Check these other commodities and investment sectors
If you're thinking about diversifying your portfolio and investing in sectors beyond sports stocks, here are some others you can consider:
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Important information: Powered by Finder.com. This information is general in nature and is no substitute for professional advice. It does not take into account your personal situation. This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for most investors. You do not own or have any interest in the underlying asset. Capital is at risk, including the risk of losing more than the amount originally put in, market volatility and liquidity risks. Past performance is no guarantee of future results. Tax on profits may apply. Consider the Product Disclosure Statement and Target Market Determination for the product on the provider's website. Consider your own circumstances, including whether you can afford to take the high risk of losing your money and possess the relevant experience and knowledge. We recommend that you obtain independent advice from a suitably licensed financial advisor before making any trades.
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