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13 SaaS stocks to watch

Ready to invest in the software-as-a-service industry? Learn how to invest in SaaS stocks in just a few steps.

The best SaaS stocks depend on your portfolio and investment goals—while volatility can be ideal for day traders, long-term investors will want to look to stocks with steadier gains over time.

13 popular SaaS stocks to watch

We round up a selection of stocks in or related to the software-as-a-service industry, weighting the list more heavily towards popular mid- and large-cap stocks.

  1. Microsoft Corporation (MSFT)
  2. Salesforce-com (CRM)
  3. Adobe Systems Incorporated (ADBE)
  4. Shopify (SHOP)
  5. Wix-Com (WIX)
  6. Slack Technologies (WORK)
  7. Zoom Video Communications (ZM)
  8. Datadog (DDOG)
  9. DocuSign (DOCU)
  10. Dropbox (DBX)
  11. Alphabet Inc Class A (GOOGL)
  12. Block (SQ)
  13. Cloudera (CLDR)

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The SaaS stocks industry is affected by a range of complex factors such as trade policies, regulations, and fluctuating supply and demand. So when considering SaaS stocks to buy, it's important that you have access to vital information about a company's financial health, leadership team, and market positioning.

Our picks for platforms with research tools

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How to invest in SaaS stocks

  1. Choose an online stock trading platform. Choose from our Top Picks above, use our comparison table below or jump straight to the best stock trading apps in Canada.
  2. Sign up for an account. Provide your personal information and sign up.
  3. Set up a funding method to pay for the transaction. Deposit funds into your account by linking your banking information.
  4. Choose the stocks you want to buy. Search for the stock by name or ticker symbol like MSFT or CRM.
  5. Place your order. Buy the stock. It's that simple.

Learn more about popular SaaS stocks

We round up a selection of stocks in or related to the software-as-a-service industry, weighting the list more heavily towards popular mid- and large-cap US stocks.

1. Microsoft Corporation (MSFT)

Microsoft Corporation develops and supports software, services, devices and solutions worldwide. The Productivity and Business Processes segment offers office, exchange, SharePoint, Microsoft Teams, office 365 Security and Compliance, Microsoft viva, and Microsoft 365 copilot; and office consumer services, such as Microsoft 365 consumer subscriptions, Office licensed on-premises, and other office services. This segment also provides LinkedIn; and dynamics business solutions, including Dynamics 365, a set of intelligent, cloud-based applications across ERP, CRM, power apps, and power automate; and on-premises ERP and CRM applications.

  • Previous close price: $441.58
  • Market capitalization: $3,278,094,467,072
  • 1 year performance: 35.43%
  • P/E ratio: 38.187
Buy MSFT stock on Interactive Brokers

2. Salesforce-com (CRM)

Salesforce, Inc. provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.

  • Previous close price: $229.03
  • Market capitalization: $221,930,061,824
  • 1 year performance: 7.72%
  • P/E ratio: 41.1185
Buy CRM stock on Interactive Brokers

3. Adobe Systems Incorporated (ADBE)

Adobe Inc. , together with its subsidiaries, operates as a diversified software company worldwide. It operates through three segments: Digital Media, Digital Experience, and Publishing and Advertising.

  • Previous close price: $458.74
  • Market capitalization: $208,512,630,784
  • 1 year performance: 15.71%
  • P/E ratio: 44.4537
Buy ADBE stock on Interactive Brokers

4. Shopify (SHOP)

Shopify Inc. , a commerce company, provides a commerce platform and services in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, Australia, China, and Latin America. The company's platform enables merchants to displays, manages, markets, and sells its products through various sales channels, including web and mobile storefronts, physical retail locations, pop-up shops, social media storefronts, native mobile apps, buy buttons, and marketplaces; and enables to manage products and inventory, process orders and payments, fulfill and ship orders, new buyers and build customer relationships, source products, leverage analytics and reporting, manage cash, payments and transactions, and access financing.

  • Previous close price: $64.69
  • Market capitalization: $83,443,875,840
  • 1 year performance: 10.27%
Buy SHOP stock on Interactive Brokers

5. Wix-Com (WIX)

Wix. com Ltd. , together with its subsidiaries, operates as a cloud-based web development platform for registered users and creators worldwide.

  • Previous close price: $165.29
  • Market capitalization: $9,388,289,024
  • 1 year performance: 121.63%
  • P/E ratio: 145.4569
Buy WIX stock on Interactive Brokers

6. Slack Technologies (WORK)

Slack Technologies, Inc. operates Slack, a business technology software platform in the United States and internationally. Its platform brings together people, applications, and data, as well as sells its offering under a software-as-a-service model.

  • Previous close price: $0.00
  • Market capitalization: $26,519,519,232
  • 1 year performance: N/A
Buy WORK stock on Interactive Brokers

7. Zoom Video Communications (ZM)

Zoom Video Communications, Inc. provides unified communications platform in the Americas, the Asia Pacific, Europe, the Middle East, and Africa. The company offers Zoom Meetings that offers HD video, voice, chat, and content sharing through mobile devices, desktops, laptops, telephones, and conference room systems; Zoom Phone, an enterprise cloud phone system; and Zoom Chat enables users to share messages, images, audio files, and content in desktop, laptop, tablet, and mobile devices.

  • Previous close price: $57.94
  • Market capitalization: $18,717,444,096
  • 1 year performance: -16.34%
  • P/E ratio: 22.3321
Buy ZM stock on Interactive Brokers

8. Datadog (DDOG)

Datadog, Inc. operates an observability and security platform for cloud applications in North America and internationally. The company's products comprise infrastructure and application performance monitoring, log management, digital experience monitoring, continuous profiler, database monitoring, data streams and universal service monitoring, network monitoring, incident management, workflow automation, observability pipelines, cloud cost and cloud security management, application security management, cloud SIEM, sensitive data scanner, and CI visibility.

  • Previous close price: $119.54
  • Market capitalization: $39,842,177,024
  • 1 year performance: 17.43%
  • P/E ratio: 340.3143
Buy DDOG stock on Interactive Brokers

9. DocuSign (DOCU)

DocuSign, Inc. provides electronic signature solution in the United States and internationally. The company provides e-signature solution that enables sending and signing of agreements on various devices; Contract Lifecycle Management (CLM), which automates workflows across the entire agreement process; Document Generation streamlines the process of generating new, custom agreements; and Gen for Salesforce, which allows sales representatives to automatically generate agreements with a few clicks from within Salesforce.

  • Previous close price: $51.18
  • Market capitalization: $10,477,365,248
  • 1 year performance: -11.69%
  • P/E ratio: 98.4231
Buy DOCU stock on Interactive Brokers

10. Dropbox (DBX)

Dropbox, Inc. provides a content collaboration platform worldwide. The company's platform allows individuals, families, teams, and organizations to collaborate and sign up for free through its website or app, as well as upgrade to a paid subscription plan for premium features.

  • Previous close price: $20.92
  • Market capitalization: $6,886,465,536
  • 1 year performance: -12.58%
  • P/E ratio: 14.28
Buy DBX stock on Interactive Brokers

11. Alphabet Inc Class A (GOOGL)

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments.

  • Previous close price: $175.16
  • Market capitalization: $2,191,492,775,936
  • 1 year performance: 40.30%
  • P/E ratio: 27.2684
Buy GOOGL stock on Interactive Brokers

12. Block (SQ)

Block, Inc. , together with its subsidiaries, builds ecosystems focused on commerce and financial products and services in the United States and internationally. It operates through two segments, Square and Cash App.

  • Previous close price: $62.36
  • Market capitalization: $39,879,360,512
  • 1 year performance: -2.19%
  • P/E ratio: 107.7167
Buy SQ stock on Interactive Brokers

13. Cloudera (CLDR)

Cloudera, Inc. offers a suite of data analytics and management products in the United States, Europe, and Asia. The company operates through two segments, Subscription and Services.

  • Previous close price: $0.00
  • Market capitalization: $4,736,509,440
  • 1 year performance: N/A
Buy CLDR stock on Interactive Brokers

Buy SaaS stocks from these online trading platforms

Compare special offers, low fees and a wide range of investment options among top trading platforms.

Note: The dollar amounts in the table below are in Canadian dollars.

1 - 6 of 6
Name Product Finder Rating Available Asset Types Stock Trading Fee Account Fee Signup Offer Table description
Interactive Brokers
Finder Score:
★★★★★
4.2 / 5
Stocks, Bonds, Options, Index Funds, ETFs, Currencies, Futures
min $1.00, max 0.5%
$0
N/A
Winner for Best Overall Broker in the Finder Stock Trading Platform Awards.
Moomoo Financial Canada
Finder Score:
★★★★★
3.9 / 5
Stocks, Options, ETFs
$0.014/stock
$0
Get up to $1,200 or a $1,200 Apple gift card
Trade US stocks for up to 90% less and access free real time stock quotes and level 2 market data. T&C's Apply.
CIBC Investor's Edge
Finder Score:
★★★★★
3.7 / 5
Stocks, Bonds, Options, Mutual Funds, ETFs
$6.95
$0 if conditions met, or $100
100 free trades + up to $4,500 cash back
An easy-to-use platform with access to a variety of tools to help you trade with confidence.
RBC Direct Investing
Finder Score:
★★★★★
3.8 / 5
Stocks, Bonds, Options, Mutual Funds, ETFs, GICs
$6.95 - $9.95
$0 if conditions met, otherwise $25/quarter
N/A
Enjoy no minimum trading activity requirements and pay just $9.95 per trade or $6.95 if making 150 trades per quarter.
Questrade
Finder Score:
★★★★★
3.9 / 5
Stocks, Bonds, Options, Mutual Funds, ETFs, GICs, International Equities, Precious Metals
$4.95 - $9.95
$0
Get $50 in free trades when you fund your account with a minimum of $1,000.
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Qtrade Direct Investing
Finder Score:
★★★★★
3.6 / 5
Stocks, Bonds, Options, Mutual Funds, ETFs, GICs
$6.95 - $8.75
$0 if conditions met, otherwise $25/quarter
Get up to a $150 sign-up bonus. Use code OFFER2024. Ends October 31, 2024.
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Bottom line

While it's possible to turn a profit investing in SaaS stocks, keep in mind that—like any investment—SaaS stocks are not immune to risk. These stocks are subject to fluctuating conditions both in the market and in the software-as-a-service industry, so carefully vet your picks before you invest. If you're new to investing or if it's been a while since you've taken a critical look at your investment accounts, compare brokers to make sure you're getting the best trading features for your needs.
Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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