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Sports stocks

Ready to invest in the athletics industry? Consider these 9 stocks.

The best sports stocks depend on your portfolio and investment goals — while volatility can be ideal for day traders, long-term investors will want to look to stocks with steadier gains over time.

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CIBC Investor's Edge


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Interactive Brokers


  • Access to international stock exchanges
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Our picks for the best sports stocks

We round up a selection of stocks in or related to the athletics industry, weighting the list more heavily towards popular mid- and large-cap US stocks.

1. Madison Square Garden Sports (MSGS)

Madison Square Garden Sports Corp. operates as a professional sports company. The company owns and operates a portfolio of assets that consists of the New York Knickerbockers of the National Basketball Association (NBA) and the New York Rangers of the National Hockey League.

  • Previous close price: $169.39
  • Market capitalization: $4,239,644,928
  • 1 year performance: 8.52%
  • P/E ratio: 53.2853

2. Manchester United (MANU)

Manchester United plc, together with its subsidiaries, owns and operates a professional sports team in the United Kingdom. It operates Manchester United Football Club, a professional football club. The company develops marketing and sponsorship relationships with international and regional companies to leverage its brand.

  • Previous close price: $18.58
  • Market capitalization: $3,028,595,968
  • 1 year performance: 47.34%

3. Nike (NKE)

NIKE, Inc. , together with its subsidiaries, designs, develops, markets, and sells men's, women's, and kids athletic footwear, apparel, equipment, and accessories worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks.

  • Previous close price: $103.63
  • Market capitalization: $163,720,000,000
  • 1 year performance: N/A
  • P/E ratio: 28.3795

4. MSG Networks (MSGN)

MSG Networks Inc. engages in the sports production, and content development and distribution businesses in the United States. The company owns and operates MSG Network and MSG+, which are regional sports and entertainment networks.

  • Previous close price: $15.55
  • Market capitalization: $808,375,808
  • 1 year performance: N/A
  • P/E ratio: 4.5858

5. World Wrestling Entertainment (WWE)

World Wrestling Entertainment, Inc. , an integrated media and entertainment company, engages in the sports entertainment business in North America, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. It operates through three segments: Media, Live Events, and Consumer Products.

  • Previous close price: $99.63
  • Market capitalization: $7,422,574,080
  • 1 year performance: 65.17%
  • P/E ratio: 51.0923

6. DraftKings (DKNG)

DraftKings Inc. operates a digital sports entertainment and gaming company. It offers multi-channel sports betting and gaming technologies, powering sports and gaming entertainment for operators in 17 countries.

  • Previous close price: $24.43
  • Market capitalization: $10,941,605,888
  • 1 year performance: N/A

7. Dick’s Sporting Goods (DKS)

DICK'S Sporting Goods, Inc. , together with its subsidiaries, operates as a sporting goods retailer primarily in the United States. The company provides hardlines, includes sporting goods equipment, fitness equipment, golf equipment, and hunting and fishing gear products; apparel; and footwear and accessories.

  • Previous close price: $98.11
  • Market capitalization: $10,814,317,568
  • 1 year performance: 39.71%
  • P/E ratio: 10.7097

8. Under Armour Inc A (UAA)

Under Armour, Inc. , together with its subsidiaries, develops, markets, and distributes performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types.

  • Previous close price: $7.34
  • Market capitalization: $3,030,342,400
  • 1 year performance: -29.36%
  • P/E ratio: 8.3706

9. Fubotv Inc (FUBO)

fuboTV Inc. operates a live TV streaming platform for live sports, news, and entertainment content in the United States and internationally. Its fuboTV platform allows customers to access content through streaming devices, as well as on SmartTVs, computers, mobile phones, and tablets.

  • Previous close price: $1.60
  • Market capitalization: $464,041,472
  • 1 year performance: -52.24%

How to buy sports stocks

With an online trading account, you can buy sports stocks in a few simple steps:
  1. Compare online trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Use our comparison table to narrow down top brokers by fees and bonuses.
  2. Open and fund your account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for the stock you're interested in. Find the stock by name or ticker symbol, like MSGS or MANU. Research its history to confirm it's a solid investment against your financial goals.
  4. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy fractional shares, depending on your broker.
  5. Buy the stock. Congratulations, you own a part of a sports company. Optimize your portfolio by tracking how your stock — and even the sector as a whole — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Buy sports stocks from these online trading platforms

Compare special offers, low fees and a wide range of investment options among top trading platforms.

Note: The dollar amounts in the table below are in Canadian dollars.

1 - 5 of 5
Name Product Finder Rating Available Asset Types Stock Trading Fee Account Fee Signup Offer Table description
CIBC Investor's Edge
Finder Rating:
★★★★★
3.8 / 5
Stocks, Bonds, Options, Mutual Funds, ETFs
$4.95–$6.95
$0 if conditions met, or $100
N/A
An easy-to-use platform with access to a variety of tools to help you trade with confidence.
Interactive Brokers
Finder Rating:
★★★★★
4.3 / 5
Stocks, Bonds, Options, ETFs, Currencies, Futures
min $1.00, max 0.5%
$0
N/A
Winner for Best Overall Broker in the Finder Stock Trading Platform Awards.
National Bank Direct Brokerage
Finder Rating:
★★★★★
4.2 / 5
Stocks, Bonds, Options, Mutual Funds, GICs
$0
$0 if conditions met, or $100
Get $0 commission on all transactions with promo code: finder
Questrade
Finder Rating:
★★★★★
4.3 / 5
Stocks, Bonds, Options, Mutual Funds, ETFs, GICs, International Equities, Precious Metals
$4.95 - $9.95
$0
Get $50 in free trades when you fund your account with a minimum of $1,000.
Opt for self-directed investing and save on fees or get a pre-built portfolio to take out some of the guesswork.
Qtrade Direct Investing
Finder Rating:
★★★★★
3.7 / 5
Stocks, Bonds, Options, Mutual Funds, ETFs, GICs
$6.95 - $8.75
$0 if conditions met, otherwise $25/quarter
Get up to $150 sign-up bonus. Use promo code BONUS150. Conditions apply. Ends June 30, 2023.
Low trading commissions and an easy-to-use platform with access to powerful tools and a wide selection of investment options.
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Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

Bottom line

While it's possible to turn a profit investing in sports stocks, keep in mind that — like any investment — sports stocks are not immune to risk. These stocks are subject to fluctuating conditions — both in the market and in the athletics industry, so carefully vet your picks before you invest. And if you're new to investing, or if it's been awhile since you've taken a critical look at your investing accounts, compare brokers to make sure you're getting the best features in your trading account.

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