E-commerce stocks

The best e-commerce stocks depend on your portfolio and investment goals — while volatility can be ideal for day traders, long-term investors will want to look to stocks with steadier gains over time.

Our picks for the best e-commerce stocks

We round up a selection of stocks in or related to the internet retail industry, weighting the list more heavily towards popular mid- and large-cap US stocks.

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1. eBay (EBAY)

eBay Inc. operates marketplace platforms that connect buyers and sellers in the United States and internationally. The company's marketplace platform includes its online marketplace at ebay.

• Previous close price: $43.62
• Market capitalization: $23,154,110,464
• 1 year performance: -1.84%
• P/E ratio: 41.2381

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2. Amazon-com (AMZN)

Amazon. com, Inc. engages in the retail sale of consumer products and subscriptions through online and physical stores in North America and internationally.

• Previous close price: $115.00
• Market capitalization: $1,197,901,742,080
• 1 year performance: N/A
• P/E ratio: 277.9762

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3. Alibaba Group Holding (BABA)

Alibaba Group Holding Limited, through its subsidiaries, provides technology infrastructure and marketing reach to help merchants, brands, retailers, and other businesses to engage with their users and customers in the People's Republic of China and internationally. The company operates through seven segments: China Commerce, International Commerce, Local Consumer Services, Cainiao, Cloud, Digital Media and Entertainment, and Innovation Initiatives and Others. It operates Taobao Marketplace, a social commerce platform; Tmall, a third-party online and mobile commerce platform for brands and retailers; Alimama, a monetization platform; 1688.

• Previous close price: $78.78
• Market capitalization: $210,130,900,000
• 1 year performance: -7.66%
• P/E ratio: 20.8731

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4. JD-com Inc Adr (JD)

JD. com, Inc. provides supply chain-based technologies and services in the People's Republic of China.

• Previous close price: $32.44
• Market capitalization: $53,345,087,488
• 1 year performance: -37.29%
• P/E ratio: 19.4457

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5. Shopify (SHOP)

Shopify Inc. , a commerce company, provides a commerce platform and services in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company's platform enables merchants to displays, manages, markets, and sells its products through various sales channels, including web and mobile storefronts, physical retail locations, pop-up shops, social media storefronts, native mobile apps, buy buttons, and marketplaces; and enables to manage products and inventory, process orders and payments, fulfill and ship orders, new buyers and build customer relationships, source products, leverage analytics and reporting, manage cash, payments and transactions, and access financing.

• Previous close price: $57.71
• Market capitalization: $75,533,017,088
• 1 year performance: -83.54%

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6. PayPal (PYPL)

PayPal Holdings, Inc. operates a technology platform that enables digital payments on behalf of merchants and consumers worldwide. The company provides payment solutions under the PayPal, PayPal Credit, Braintree, Venmo, Xoom, PayPal Zettle, Hyperwallet, PayPal Honey, and Paidy names.

• Previous close price: $59.37
• Market capitalization: $66,730,614,784
• 1 year performance: -22.45%
• P/E ratio: 24.6132

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7. MercadoLibre (MELI)

MercadoLibre, Inc. operates online commerce platforms in Latin America. It operates Mercado Libre Marketplace, an automated online commerce platform that enables businesses, merchants, and individuals to list merchandise and conduct sales and purchases online; and Mercado Pago FinTech platform, a financial technology solution platform, which facilitates transactions on and off its marketplaces by providing a mechanism that allows its users to send and receive payments online, as well as allows users to transfer money through their websites or on the apps.

• Previous close price: $1,249.91
• Market capitalization: $64,265,728,000
• 1 year performance: 61.30%
• P/E ratio: 106.0481

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8. Chewy (CHWY)

Chewy, Inc. , together with its subsidiaries, engages in the pure play e-commerce business in the United States. It provides pet food and treats, pet supplies and pet medications, and other pet-health products, as well as pet services for dogs, cats, fish, birds, small pets, horses, and reptiles through its retail Website www.

• Previous close price: $30.16
• Market capitalization: $13,021,852,672
• 1 year performance: 13.21%
• P/E ratio: 277.2727

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9. Overstockcom (OSTK)

Overstock. com, Inc. operates as an online retailer in the United States.

• Previous close price: $17.71
• Market capitalization: $817,197,888
• 1 year performance: N/A

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10. Wayfair (W)

Wayfair Inc. engages in the e-commerce business in the United States and internationally. The company provides approximately fourty million products for the home sector under various brands.

• Previous close price: $34.87
• Market capitalization: $4,089,637,888
• 1 year performance: -44.96%

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11. Target Corporation (TGT)

Target Corporation operates as a general merchandise retailer in the United States. The company offers apparel for women, men, boys, girls, toddlers, and infants and newborns, as well as jewelry, accessories, and shoes; and beauty and personal care, baby gear, cleaning, paper products, and pet supplies. It also provides dry grocery, dairy, frozen food, beverages, candy, snacks, deli, bakery, meat, and food service; electronics, which includes video game hardware and software, toys, entertainment, sporting goods, and luggage; and furniture, lighting, storage, kitchenware, small appliances, home décor, bed and bath, home improvement, school/office supplies, greeting cards and party supplies, and other seasonal merchandise.

• Previous close price: $140.75
• Market capitalization: $67,922,120,000
• 1 year performance: -38.31%
• P/E ratio: 24.133

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12. Etsy (ETSY)

Etsy, Inc. , together with its subsidiaries, operates two-sided online marketplaces that connect buyers and sellers in the United States, the United Kingdom, Germany, Canada, Australia, France, and India. Its primary marketplace is Etsy.

• Previous close price: $86.23
• Market capitalization: $10,879,575,040
• 1 year performance: -0.98%

Buy ETSY stock on National Bank Direct Brokerage

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13. Oracle Corporation (ORCL)

Oracle Corporation offers products and services that address enterprise information technology environments worldwide. Its Oracle cloud software as a service offering include various cloud software applications, including Oracle Fusion cloud enterprise resource planning (ERP), Oracle Fusion cloud enterprise performance management, Oracle Fusion cloud supply chain and manufacturing management, Oracle Fusion cloud human capital management, Oracle Advertising, and NetSuite applications suite, as well as Oracle Fusion Sales, Service, and Marketing. The company also offers cloud-based industry solutions for various industries; Oracle application licenses; and Oracle license support services.

• Previous close price: $104.29
• Market capitalization: $265,444,343,808
• 1 year performance: 43.58%
• P/E ratio: 32.4488

Buy ORCL stock on National Bank Direct Brokerage

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14. Shutterstock (SSTK)

Shutterstock, Inc. , a technology company, provides quality content, and creative workflow solutions in North America, Europe, and internationally. It offers image services consisting of photographs, vectors, and illustrations, which is used in visual communications, such as websites, digital and print marketing materials, corporate communications, books, publications, and others; footage services, including video clips, filmed by industry experts and cinema grade video effects, and HD and 4K formats that are integrated into Websites, social media, marketing campaigns, and cinematic productions; and music services comprising music tracks and sound effects, which are used to complement images and footage.

• Previous close price: $48.94
• Market capitalization: $1,791,003,776
• 1 year performance: -24.97%
• P/E ratio: 21.5065

Buy SSTK stock on National Bank Direct Brokerage

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15. Macy’s (M)

Macy's, Inc. , an omni-channel retail organization, operates stores, websites, and mobile applications in the United States. The company sells a range of merchandise, such as apparel and accessories for men, women, and kids; cosmetics; home furnishings; and other consumer goods under the Macy's, Bloomingdale's, and bluemercury brands.

• Previous close price: $14.04
• Market capitalization: $3,810,387,000
• 1 year performance: N/A
• P/E ratio: 3.3732

Buy M stock on National Bank Direct Brokerage

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Note: The dollar amounts in the table below are in Canadian dollars.

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

Bottom line

While it's possible to turn a profit investing in e-commerce stocks, keep in mind that — like any investment — e-commerce stocks are not immune to risk. These stocks are subject to fluctuating conditions — both in the market and in the internet retail industry, so carefully vet your picks before you invest. And if you're new to investing, or if it's been awhile since you've taken a critical look at your investing accounts, compare brokers to make sure you're getting the best features in your trading account.