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How to buy Salesforce stock in Canada | $245.06

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Wednesday, August 25: Salesforce released its quarterly earnings report, which exceeded analysts’ estimates. The company reported that its quarterly revenue is up 23% year-over-year. This is Salesforce’s first quarterly meeting following its July acquisition of Slack. The company’s stock rose 3% in after-hours trading.

salesforce.com inc (CRM) is a leading software-application business based in the US. It opened the day at USD$245.59 after a previous close of USD$245.8. During the day the price has varied from a low of USD$244.1225 to a high of USD$247.34. The latest price was USD$245.06 (25 minute delay). Salesforce is listed on the NYSE and employs 65,595 staff. All prices are listed in US Dollars.

How to buy shares in Salesforce

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – CRM – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

Is it a good time to buy Salesforce stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

How has Coronavirus impacted Salesforce's stock price?

Since the stock market crash in March caused by coronavirus, Salesforce's stock price has had significant positive movement.

Its last market close was $291.7, which is 35.04% up on its pre-crash value of $189.5 and 153.01% up on the lowest point reached during the March crash when the stocks fell as low as $115.29.

If you had bought $1,000 worth of Salesforce stocks at the start of February 2020, those stocks would have been worth $757.40 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,572.26.

Salesforce stock price

Use our graph to track the performance of CRM stocks over time.

Salesforce shares at a glance

Information last updated 2021-07-09.
Open$245.59
High$247.34
Low$244.12
Close$245.06
Previous close$245.80
Change $-0.74
Change % -0.3011%
Volume 4,213,545
Information last updated 2021-10-16.
52-week range$201.51 - $292.87
50-day moving average $268.46
200-day moving average $244.33
Wall St. target price$314.06
PE ratio 116.8042
Dividend yield N/A (0%)
Earnings per share (TTM) $2.50

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Salesforce price performance over time

Historical closes compared with the close of $245.06 from 2021-10-18

1 week (2021-10-12) -12.16%
1 month (2021-09-20) -5.10%
3 months (2021-07-20) 2.06%
6 months (2021-04-20) 7.50%
1 year (2020-10-19) -3.90%
2 years (2019-10-18) 70.07%
3 years (2018-10-19) 74.43%
5 years (2016-10-19) 236.53%

Is Salesforce under- or over-valued?

Valuing Salesforce stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Salesforce's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Salesforce's P/E ratio

Salesforce's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 117x. In other words, Salesforce shares trade at around 117x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Salesforce's PEG ratio

Salesforce's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 3.9608. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Salesforce's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Salesforce's EBITDA

Salesforce's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $3.6 billion.

The EBITDA is a measure of a Salesforce's overall financial performance and is widely used to measure a its profitability.

Salesforce financials

Revenue TTM $23.5 billion
Operating margin TTM 4.92%
Gross profit TTM $15.8 billion
Return on assets TTM 0.99%
Return on equity TTM 5.01%
Profit margin 9.99%
Book value $56.77
Market capitalisation $285.5 billion

TTM: trailing 12 months

Shorting Salesforce shares

There are currently 15.0 million Salesforce shares held short by investors – that's known as Salesforce's "short interest". This figure is 4.1% down from 15.7 million last month.

There are a few different ways that this level of interest in shorting Salesforce shares can be evaluated.

Salesforce's "short interest ratio" (SIR)

Salesforce's "short interest ratio" (SIR) is the quantity of Salesforce shares currently shorted divided by the average quantity of Salesforce shares traded daily (recently around 6.2 million). Salesforce's SIR currently stands at 2.42. In other words for every 100,000 Salesforce shares traded daily on the market, roughly 2420 shares are currently held short.

However Salesforce's short interest can also be evaluated against the total number of Salesforce shares, or, against the total number of tradable Salesforce shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Salesforce's short interest could be expressed as 0.02% of the outstanding shares (for every 100,000 Salesforce shares in existence, roughly 20 shares are currently held short) or 0.0159% of the tradable shares (for every 100,000 tradable Salesforce shares, roughly 16 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Salesforce.

Salesforce's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Salesforce.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Salesforce's total ESG risk score

Total ESG risk: 13.24

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Salesforce's overall score of 13.24 (as at 01/01/2019) is excellent – landing it in it in the 6th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Salesforce is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Salesforce's environmental score

Environmental score: 0.97/100

Salesforce's environmental score of 0.97 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Salesforce is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Salesforce's social score

Social score: 5.99/100

Salesforce's social score of 5.99 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Salesforce is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Salesforce's governance score

Governance score: 4.28/100

Salesforce's governance score puts it squarely in the 4th percentile of companies rated in the same sector. That could suggest that Salesforce is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Salesforce's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Salesforce scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Salesforce has, for the most part, managed to keep its nose clean.

Salesforce share dividends

We're not expecting Salesforce to pay a dividend over the next 12 months.

Have Salesforce's shares ever split?

Salesforce's shares were split on a 4:1 basis on 18 April 2013. So if you had owned 1 share the day before before the split, the next day you'd have owned 4 shares. This wouldn't directly have changed the overall worth of your Salesforce shares – just the quantity. However, indirectly, the new 75% lower share price could have impacted the market appetite for Salesforce shares which in turn could have impacted Salesforce's share price.

Salesforce share price volatility

Over the last 12 months, Salesforce's shares have ranged in value from as little as $201.51 up to $292.87. A popular way to gauge a stock's volatility is its "beta".

CRM.US volatility(beta: 1.04)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Salesforce's is 1.0402. This would suggest that Salesforce's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Salesforce overview

salesforce. com, inc. develops enterprise cloud computing solutions with a focus on customer relationship management worldwide. The company offers Sales Cloud to store data, monitor leads and progress, forecast opportunities, and gain insights through analytics and relationship intelligence, as well as deliver quotes, contracts, and invoices. It also provides Service Cloud, which enables companies to deliver personalized customer service and support, as well as a field service solution that enables companies to connect agents, dispatchers, and mobile employees through a centralized platform, which helps to schedule and dispatch work, and track and manage jobs in real-time. In addition, the company offers Marketing Cloud to plan, personalize, and optimize one-to-one customer marketing interactions; and Commerce Cloud, which enables companies to enhance engagement, conversion, revenue, and loyalty from their customers. Further, it provides Customer 360 Platform that offers no-code to pro-code Platform-as-a-Service tools for building, securing, integrating, and managing the business apps; MuleSoft Anypoint Platform enables customers to connect any system, application, data, or device; Quip collaboration platform, which combines documents, spreadsheets, apps, and chat with live CRM data; and Tableau and Einstein Analytics, provides analytical technology to customers.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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