
How to buy Apple stock
- Choose a stock trading platform. Use our comparison table or choose from our Top Picks below.
- Open an account. Provide your personal information and sign up.
- Fund your account. Deposit funds unto your account by linking your banking information or transfer funds from another trading account.
- Search for the stock name – AAPL. Search for the stock by name or ticker symbol.
- Buy the stock. Place your order. It's that simple.
Our top picks for where to buy Apple stock
Interactive Brokers
- Access to international stock exchanges
- Low margin rates
- Powerful research tools
National Bank Direct Brokerage
- Commission-free trading
- Several account types available
- Access to array of research tools
What's in this guide?
- Can I buy shares in Apple?
- Has coronavirus impacted Apple shares?
- Apple shares summary
- Compare share dealing platforms
- Is Apple stock a buy or sell?
- Apple performance over time
- Is Apple suitable for ethical investing?
- Are Apple shares over-valued?
- Apple's financials
- How volatile are Apple shares?
- Does Apple pay a dividend?
- Have Apple shares ever split?
- Other common questions
What is Apple?
Apple Inc (APPL) is a US technology giant and the first company on Wall Street to surpass the $1 trillion market capitalization mark. The corporation designs and manufacturers personal electronic products like smartphones, tablets, desktop computers, wearables, televisions and headphones. The company is also a provider of cloud storage services as well as other well-known services such as the App Store and Apple Music. Apple has recently ventured into the payments space with Apple Pay and the Apple Card.
Latest Apple updates
Apple stock price (NASDAQ:AAPL)
Use our graph to track the performance of AAPL stocks over time.Apple shares at a glance
Latest market close | $155.00 |
---|---|
52-week range | $123.98 - $178.53 |
50-day moving average | $144.33 |
200-day moving average | $147.56 |
Wall St. target price | $169.38 |
PE ratio | 25.5595 |
Dividend yield | $0.91 (0.61%) |
Earnings per share (TTM) | $5.97 |
Buy Apple stocks from these online trading platforms
Compare special offers, low fees and a wide range of investment options among top trading platforms.Note: The dollar amounts in the table below are in Canadian dollars.
Is it a good time to buy Apple stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
Apple price performance over time
Historical closes compared with the close of $155 from 2023-03-17
1 week (2023-03-13) | 3.01% |
---|---|
1 month (2023-02-16) | N/A |
3 months (2022-12-20) | 17.16% |
6 months (2022-09-20) | -1.21% |
1 year (2022-03-16) | -2.88% |
---|---|
2 years (2021-03-19) | 29.18% |
3 years (2020-03-20) | 229.24 |
5 years (2018-03-20) | 175.24 |
Is Apple stock undervalued or overvalued?
Valuing Apple stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Apple's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Apple financials
Revenue TTM | $387.5 billion |
---|---|
Operating margin TTM | 29.41% |
Gross profit TTM | $170.8 billion |
Return on assets TTM | 19.57% |
Return on equity TTM | 147.94% |
Profit margin | 24.56% |
Book value | $3.58 |
Market capitalisation | $2.4 trillion |
TTM: trailing 12 months
Apple share dividends
Dividend payout ratio: 15.62% of net profits
Recently Apple has paid out, on average, around 15.62% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0.61% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Apple shareholders could enjoy a 0.61% return on their shares, in the form of dividend payments. In Apple's case, that would currently equate to about $0.91 per share.
While Apple's payout ratio might seem low, this can signify that Apple is investing more in its future growth.
Apple's most recent dividend payout was on 16 February 2023. The latest dividend was paid out to all shareholders who bought their shares by 10 February 2023 (the "ex-dividend date").
Have Apple's shares ever split?
Apple's shares were split on a 4:1 basis on 31 August 2020. So if you had owned 1 share the day before before the split, the next day you'd have owned 4 shares. This wouldn't directly have changed the overall worth of your Apple shares – just the quantity. However, indirectly, the new 75% lower share price could have impacted the market appetite for Apple shares which in turn could have impacted Apple's share price.
Apple share price volatility
Over the last 12 months, Apple's shares have ranged in value from as little as $123.9807 up to $178.5285. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Apple's is 1.2971. This would suggest that Apple's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).
Apple overview
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. In addition, the company offers various services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store.
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Frequently asked questions
Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.
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