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How to set up a photography business in Canada

Setting up a photography business isn't as complicated as it sounds. We'll show you the steps you need to take.

If you have a talent and a passion for photography, it’s possible to turn this into a business. It’s not as complicated as you may think it is, but there are specific steps to take to do it properly.

This guide illustrates the steps you need to take to get your photography business off the ground.

What qualifications do you need to start a photography business?

You don’t need to have any educational qualifications, permits or licenses to start a photography business. The proof of your expertise is in the pudding.

If you have a talent for taking great photos and an inkling about how to market them, you’re ready to go. Of course, you may choose to take a photography course in order to learn your trade.

To be successful as a professional photographer, you will need to invest in top-of-the-range camera equipment and lighting.

Registration: Choosing the right business structure for your photography business

Your business type determines how much tax you’ll pay on the money you make and how personally liable you’ll be for business debts.

Here are your main options.

  • Sole proprietorship. You’ll continue to pay income tax and other remittances to the government as an individual. You personally will be held liable for business debts or lawsuits against your business.
  • Partnership. This is essentially the same as a sole proprietorship, except profits are shared with your business partner(s). Under a general partnership, each partner is held personally liable. Under Limited Partnerships and Limited Liability Partnerships, only general partners (those who manage the business) are liable, while limited partners (investors) are not.
  • Corporation. Here, your business becomes an entity in its own right and your personal finances are separate from your business finances. In addition to filing your own personal tax return, you’ll also file a separate business tax return. Plus, you’ll have to pay yourself a wage from company profits. You can’t be held personally responsible for business debts and will have reporting and management responsibilities.
  • Cooperative. Cooperatives are best for groups of people who share similar social or economic needs and want to operate a business democratically. In Canada, all cooperatives must be incorporated, either at the federal or provincial level. Cooperatives can be set up as for-profit, not-for-profit or charitable organizations.

How to choose the right business structure for your company

Setting up bank accounts for your photography business

Setting up a business bank account is easy — and usually a required first-step for many small businesses. Depending on the bank and business account you require, you can either apply online, in person or over the phone. The process is similar to opening up a regular chequing or savings account, but may require a bit more paperwork — such as business licence or insurance documentation.

Open a bank account online in 5 easy steps

Compare business bank accounts

1 - 5 of 5
Name Product Monthly Account Fee Multi Currency Accounts Currency Conversion Fee Corporate Credit Card Expense Management Accounting Integration Account Management Offer
RBC Digital Choice Business Account
$6
CAD only
Varies
Quick books, Sage, Xero
In Branch, Online or App
Get unlimited electronic debit and credit transactions, unlimited electronic cheque deposits, unlimited Moneris deposits and 10 free outgoing Interac e-Transfer transactions per month.
Save time and money when you bank digitally. Easily send money to suppliers, vendors or employees.
Loop Global Business Banking Account
$0
CAD, USD, GBP, EUR
0.1% - 0.5%
Quick books, Xero
Online
Eliminate FX fees with a Loop credit card. Spend in CAD, USD, GBP and EUR and earn points to use toward travel and experiences. Get up to a $1M credit limit.
Get global banking details, multi-currency corporate credit cards, international payments and more.
RBC Flex Choice Business Account
RBC Flex Choice Business Account
$7
CAD
Varies
Quick books, Sage, Xero
In Branch, Online or App
No minimum or maximum transaction limits. Only pay for the transactions you make plus a low monthly account fee.
Bank both digitally and in-branch and only pay for what you use.
Vault Business Banking Account
$0
CAD, USD, GBP, EUR
0.35%
Quick books, Xero
Online
Earn 1% unlimited cashback on your Vault multi-currency corporate credit card. No currency limitations.
Set up accounts in CAD, USD, GBP and EUR, enjoy $0 local transfers (EFT, ACH, etc.), and seamlessly integrate your accounting systems.
Wise Business
$0
CAD, USD, GBP, EUR, AUD, HUF, NZD, RON, SGD, TRY
0.43%
Quick books, Xero + more
Online or App
No hidden charges, high rates or monthly fees. Get the mid-market exchange rate.
Pay employees, get paid and manage your cash flow in over 70 countries.
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Creating a business plan for your photography business

Unless you plan to apply for financing, you don’t need to create a business plan for your photography business. But doing so could still be helpful. Laying out your plan clearly will allow you to spot potential obstacles to your success or reasons why you might want to reconsider starting a business or explore other options.

A great photography business plan should include:

  • Company overview. The name of the business and its owners, the business type and its address. Perhaps a short mission statement, explaining your goals for the company.
  • Your target market. Who will you market your services to and why? It pays to be as specific as possible. The better you know your audience, the easier it is to market to them.
  • Products and services. A full list of what products and services are offered by your business, plus how much you will charge.
  • Competitors. Who are your competitors? How does your business differ from theirs? Why is yours better?
  • Marketing plan. Are you planning to distribute brochures? Where will you market your business? What is your monthly marketing budget for each marketing platform?
  • Financial plan. How much will it cost to launch your business? What are the estimated monthly running costs? What are your monthly sales forecasts? (You should list a minimum viable target amount, an average target amount and stretch targets for long-term growth).

Things change quickly in the world of business, so it’s recommended to review and amend your business plan at least once every quarter.

Setting up your photography business

This is likely to involve purchasing a lot of top-of-the-range photography equipment. Depending on what type of photography you’re specializing in, you may need to build or rent a studio too. You’ll need to add up these costs and figure out the best way to finance this.

It’s also essential for photographers to have a strong online presence. That means investing in a professional website and social media accounts – especially more visually-oriented platforms such as Instagram.

All of your offline and online spaces should be kitted out with your company’s personal branding. A professional image is particularly important in this field since your product is so visual, so don’t cheap out when hiring a graphic designer for your branding.

Compare business loans

1 - 3 of 3
Name Product APR Range Loan Amount Loan Term Minimum Revenue Minimum Time in Business Loans Offered Broker Compliance
OnDeck Business Loan
8.00% – 29.00%
$5,000 - $300,000
6 - 18 months
$100,000/year
6+ months
Secured Term, Line of Credit, Merchant Cash Advance
To be eligible, you must have been in business for at least 6 months with a minimum annual gross revenue of $100,000.

OnDeck offers fast and simple financing. Apply in less than 10 minutes with your basic business information and see your loan offers without hurting your credit score. Get approved within 1 business day, and choose your term, amount and payback schedule once approved.
Merchant Growth Business Loan
12.99% - 39.99%
$5,000 - $800,000
6 - 24 months
$10,000 /month
6 months
Unsecured Term, Line of Credit, Merchant Cash Advance
To be eligible, you must have been in business for at least 6 months and have a minimum of $10,000 in monthly sales.

Merchant Growth offers financing tailored to business needs. It specializes in providing capital based on future cash flows, but it also offers fixed solutions. Fill out an application within 5 minutes and get your funds within 24 hours.
Loans Canada Business Loan
6.60% - 29.00%
$4,000 - $500,000
3 - 60 months
over $10,000/month
100 days
Unsecured Term
Loans Canada is a loan search platform with access to multiple lenders. Applicants will be matched with a suitable lender based on credit history and borrowing requirements.
To be eligible, you must have been in business for at least 100 days, have a Canadian business bank account and show a minimum of $10,000 in monthly deposits ($120,000/year).

Loans Canada connects Canadian small business owners to lenders offering financing up to $500,000. Complete one simple online application and get matched with your loan options.
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Compare business bank accounts

1 - 5 of 5
Name Product Monthly Account Fee Multi Currency Accounts Currency Conversion Fee Corporate Credit Card Expense Management Accounting Integration Account Management Offer
RBC Digital Choice Business Account
$6
CAD only
Varies
Quick books, Sage, Xero
In Branch, Online or App
Get unlimited electronic debit and credit transactions, unlimited electronic cheque deposits, unlimited Moneris deposits and 10 free outgoing Interac e-Transfer transactions per month.
Save time and money when you bank digitally. Easily send money to suppliers, vendors or employees.
Loop Global Business Banking Account
$0
CAD, USD, GBP, EUR
0.1% - 0.5%
Quick books, Xero
Online
Eliminate FX fees with a Loop credit card. Spend in CAD, USD, GBP and EUR and earn points to use toward travel and experiences. Get up to a $1M credit limit.
Get global banking details, multi-currency corporate credit cards, international payments and more.
RBC Flex Choice Business Account
RBC Flex Choice Business Account
$7
CAD
Varies
Quick books, Sage, Xero
In Branch, Online or App
No minimum or maximum transaction limits. Only pay for the transactions you make plus a low monthly account fee.
Bank both digitally and in-branch and only pay for what you use.
Vault Business Banking Account
$0
CAD, USD, GBP, EUR
0.35%
Quick books, Xero
Online
Earn 1% unlimited cashback on your Vault multi-currency corporate credit card. No currency limitations.
Set up accounts in CAD, USD, GBP and EUR, enjoy $0 local transfers (EFT, ACH, etc.), and seamlessly integrate your accounting systems.
Wise Business
$0
CAD, USD, GBP, EUR, AUD, HUF, NZD, RON, SGD, TRY
0.43%
Quick books, Xero + more
Online or App
No hidden charges, high rates or monthly fees. Get the mid-market exchange rate.
Pay employees, get paid and manage your cash flow in over 70 countries.
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Interested in a personal bank account instead?

1 - 16 of 16
Name Product Monthly Account Fee Free Transactions e-Transfer Fee Bonus Offer Offer
BMO Performance Chequing Account
BMO Performance Chequing Account
$16.95 (can be waived)
unlimited
$0
Earn $600
Get up to a $600 cash bonus. Valid until July 2, 2024. Plus, earn a 5.50% promo interest rate when you open a Performance Chequing and a Savings Amplifier Account.
Simplii No Fee Chequing Account
Simplii No Fee Chequing Account
$0
unlimited
$0
Earn $400
Earn $400 when you become a new client and set up a direct deposit of at least $100 for 3 months. Offer ends October 31, 2024.
Scotiabank Preferred Package
Scotiabank Preferred Package
$16.95 (can be waived)
unlimited
$0
Earn $400
Earn a welcome bonus of up to $400. Valid until July 31, 2024. Plus, earn up to 6.05% interest for 3 months on your MomentumPLUS Savings Account.
RBC Signature No Limit Banking Account
RBC Signature No Limit Banking Account
$16.95 (can be waived)
unlimited
$0
Get Apple Watch Series 9
Get the new Apple Watch Series 9 when you switch to RBC & open an RBC Signature No Limit Banking Account. Valid until April 1, 2024.
Coast Capital Free Chequing, Free Debit, and More Account
Coast Capital Free Chequing, Free Debit, and More Account
$0
unlimited
$1.50
Get $150
Get $150 when you become a new member and open a Free Chequing, Free Debit and More Account. Valid until June 30, 2024. Coast Capital is available to BC residents only.
Scotiabank Basic Bank Account
Scotiabank Basic Bank Account
$3.95
12/month
$0
N/A
EQ Bank Personal Account
EQ Bank Personal Account
$0
unlimited
$0
Earn 4.00% interest
Enjoy high interest with no fees on everyday banking, plus unlimited transactions and no minimum balances. Sign up online in minutes.
Scotiabank Ultimate Package
Scotiabank Ultimate Package
$30.95 (can be waived)
unlimited
$0
Earn $400
Earn a welcome bonus of up to $400. Valid until July 31, 2024. Plus, earn up to 6.05% interest for 3 months on your MomentumPLUS Savings Account.
Scotiabank Student Banking Advantage Plan
Scotiabank Student Banking Advantage Plan
$0
unlimited
$0
Earn $100
Earn up to a $100 welcome bonus when you open an account. Apply by April 30, 2024.
Innovation Federal Credit Union No-Fee Chequing Account
Innovation Federal Credit Union No-Fee Chequing Account
$0
unlimited
$0
Win a winter getaway
Open an account and you could win a $2,500 winter getaway. Valid until March 31, 2024.
Scotiabank Basic Plus Bank Account
Scotiabank Basic Plus Bank Account
$11.95 (can be waived)
25/month
$0
N/A
BMO Premium Plan Chequing Account
BMO Premium Plan Chequing Account
$30 (can be waived)
unlimited
$0
Earn $600
Get up to a $600 cash bonus. Valid until July 2, 2024. Plus, earn a 5.50% bonus interest rate when you add a Savings Amplifier Account.
BMO Performance Student Chequing Account
BMO Performance Student Chequing Account
$16.95 (can be waived)
unlimited
$0
Earn $100
Earn a $100 cash bonus and enjoy six months of Domino’s Pizza (worth $95, one pizza per month) when you open a new BMO Student Chequing Account. Valid until April 30, 2024.
Neo Money Account
Neo Money Account
$0
unlimited
$0
N/A
BMO New to Canada Performance Chequing Account
BMO New to Canada Performance Chequing Account
$16.95 (can be waived)
unlimited
$0
Earn $600
Earn up to a $600 welcome bonus. Valid until February 29, 2024. Plus, earn a 5.50% promo interest rate when you open a Performance Chequing and a Savings Amplifier Account.
BMO Canadian Defence Community Banking Performance Plan Chequing Account
BMO Canadian Defence Community Banking Performance Plan Chequing Account
$0
unlimited
$0
N/A
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Do professional photographers need insurance?

Although not all insurers offer the same options, you may find the following types of coverage helpful for your photography business:

  • Photographers’ Professional Liability Insurance (also called Errors and Omissions Insurance). This provides coverage for the cost of handling lawsuits from unsatisfied clients claiming you did not follow through with your job commitments or provided substandard work. Given the subjective nature of an artistic profession like photography, it can be crucial to have this type of insurance.
  • General liability (or Third Party Liability). This protects you and your employees if legal action is brought against your business for damages done to a client’s person or property.
  • Business contents insurance. This protects any professional assets you keep in your place of business regardless of whether you rent, own or work out of a home office. Coverage can potentially extend to computers, office furniture, inventory, machinery and equipment.
  • Commercial property. Provides coverage for lost, stolen or damaged equipment.
  • Personal injury. Helps cover costs associated with recovering from a work-related injury.
  • Commercial auto coverage. Get car insurance for vehicles you use for business including supply vans, trucks and regular passenger vehicles.

There are some insurance companies out there offering photographers insurance, which will cover you in most or all of these potential scenarios.

How much should you charge?

On average, professional photographers charge around $100-$250 per hour. The newer you are, the lower your rate might have to be to attract a client base and begin to develop a business reputation.

You can charge a “day rate” or “creative fee” for a day’s worth of services (which could be good for big events like weddings). Just remember to factor in the cost of all the time before and after the day you’re shooting to make sure you’re adequately covering your costs.

Extras like loading photos onto a CD or flash drive, printing hard copies and travelling to your client’s location should be charged separately. This allows customers to customize the type of package they want.

If you’re regarded as one of the best photographers in your niche, you can charge through the nose and probably still attract customers. If you haven’t built that sort of reputation yet, it may be necessary to lower your prices in order to stand out from your competitors. Take a look at what your competitors charge on job sites like Kijiji and Upwork, then price your services appropriately.

How to market your photography business

The best way to market your photography business is to get your photos in front of as many potential customers as possible (while making it clear who was responsible for them).

Here are some ideas for doing that.

  • Leverage social media. The more people see your work on social media, the more likely you’ll find someone who loves it enough to hire you. The best strategies for building a social media audience appear to be changing all the time. Honestly, it may well be worth hiring a dedicated social media manager to take care of this side of your business.
  • Start a blog or online portfolio. Your website should showcase your photography and all the key details of your business, but your business blog doesn’t necessarily need to be just about photography. It could also cover other topics that your target audience will want to read about. If you’re a sports photographer, write blog posts about sports. If you’re a nature photographer, write about wildlife.
    Include your best photos in the blog posts and do everything you can to help them get shared. Sites like Zenfolio, Flickr and 500px provide great tools for displaying your photographs to potential clients.
  • Have a referral scheme. Photographers can secure a lot of business from customer referrals, especially if they make it worth their while. Consider launching some sort of bonus scheme for customers who refer friends.
  • Cross-promotion. It’s worth setting up cross-promotion deals with other professionals that you could share clients with. For example, if you’re a wedding photographer, you should be looking to collaborate with other companies that work at weddings (venues, DJs, florists, etc).

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