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How to buy Alphabet Inc Class A (GOOGL) stocks

Learn how to buy Alphabet Inc Class A stock in 6 easy steps.

Alphabet Inc Class A is an internet content & information business based in the US. Alphabet Inc Class A shares (GOOGL.US) are listed on the NASDAQ and all prices are listed in US dollars. Its last market close was $165.86 – the same closing value as a week prior. Alphabet Inc Class A employs 179,582 staff and has a trailing 12-month revenue of around $328.

How to buy shares in Alphabet Inc Class A

  1. Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, complete an application.
  2. Fund your account. Add money to your account via bank transfer, debit card or credit card.
  3. Search the platform by ticker symbol. GOOGL in this case.
  4. Choose an order type. Place a market order or limit order with your preferred number of shares or dollar amount.
  5. Submit the order. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

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Latest updates for Alphabet Inc Class A

September 11, 2024: Europe's top EU court has ruled that Google must pay a €2.4 billion (about £2 billion) fine for abusing its market dominance of its shopping comparison feature. The charge was initially levied in 2017 and first brought by a British firm called Foundem in 2009.

September 9, 2024: Alphabet shares have slid by over 7% in the past week, and trouble is piling up as a trial begins between the US government and Alphabet over the accusation that the search engine operates as a monopoly — making more than $200 billion (about £152 billion) from ad sales.

Is it a good time to buy Alphabet Inc Class A stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View Alphabet Inc Class A's price performance, share price volatility, historical data and technicals.

Use our graph to track the performance of GOOGL stock over time.

Historical closes compared with the last close of $165.86

1 week (2024-09-26)1.16%
1 month (2024-09-03)6.0147011824864
3 months (2024-07-02)-91.58%
6 months (2024-04-03)10.18%
1 year (2023-10-03)22.64%
2 years (2022-10-03)63.18%
3 years (2021-10-03)-93.80%
5 years (2019-10-03)-86.30%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

Is Alphabet Inc Class A under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Alphabet Inc Class A P/E ratio, PEG ratio and EBITDA.

Alphabet Inc Class A's current stock price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 24x. In other words, Alphabet Inc Class A's stocks trade at around 24x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of November 09, 2023 (20.44). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Alphabet Inc Class A's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.1052. A PEG ratio close to 1 can be interpreted as meaning shares offer reasonable value for the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Alphabet Inc Class A's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

Alphabet Inc Class A's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $115.5 billion ($156.8 billion CAD).

The EBITDA is a measure of Alphabet Inc Class A's overall financial performance and is widely used to measure a its profitability.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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