Toluna review: Is it legit?

What is Toluna?

Toluna is a market research company that’s headquartered in the UK. Founded in 2000, it provides consumer research insights to help companies grow and improve their brands.

Toluna Influencers is Toluna’s global community of users, which allows ordinary people to get paid to share their opinion. It offers surveys through its website or mobile app, and you’ll earn reward points for every survey you complete. These points can then be redeemed for gift cards, charitable donations or cash via PayPal.

Is Toluna legit?

Yes, Toluna is a legit paid survey website. It has received tens of thousands of positive customer reviews across platforms such as Trustpilot, Apple’s App Store and Google Play.

Toluna USA is also accredited by the Better Business Bureau with an A+ rating.

What we like about Toluna

• Easy to use. It’s quick and easy to create a Toluna account, and the user-friendly interface makes it simple to find and complete surveys.
• Highly rated mobile app. The easy-to-use Toluna mobile app has picked up plenty of positive user reviews across Google Play and the App Store.
• Good range of survey opportunities. There’s a decent range of surveys on offer on Toluna, providing multiple opportunities for you to earn extra cash.
• Wide variety of rewards. When you’re ready to cash in your points, you can redeem them for a wide selection of gift cards, cash via PayPal or charitable donations.

What to watch out for

• Getting screened out of surveys. Some users complain about getting screened out of surveys after answering a number of questions.
• Other platforms offer more ways to earn. You can find more ways to earn cash on alternative online survey and game platforms.
• Not a full-time income. Answering surveys online is a side hustle that can earn you some extra cash, but it’s not enough to provide a full-time income.
• Points system. You earn points rather than cash for completing surveys, so you’ll need to do some calculations to work out whether the reward is worth it before starting a survey.
• High cash-out minimum. You’ll need a points balance of 30,000 ($10) or more to redeem your rewards for a gift card, while the minimum PayPal withdrawal is 63,000 points.
• Slow payouts. You’ll need to wait up to 3 weeks to receive cash via PayPal or an e-gift card.

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How does Toluna work?

Toluna is best known as an online survey platform. Once you’ve created an account, you can complete surveys via the Toluna website or by downloading the mobile app.

Toluna will pay you points for each survey you complete—the longer and more complex the survey, the greater the rewards. You’ll need 3,000 points to earn $1, and the points you earn can be redeemed for gift cards, cash via PayPal or charitable donations.

Let’s look at the different ways you can earn money with Toluna Influencers.

Complete Profile Surveys

• How it works: Profile Surveys are simple questionnaires used to gather information about your demographic and lifestyle. You can update your Profile Surveys every six months.
• Time and effort involved: A few minutes and minimal effort.
• Earning potential: 100 points per completed survey.

Answer surveys

• How it works: Toluna provides market research insights to its clients. To gather this data, Toluna users are paid reward points for completing online surveys.
• Time and effort involved: Commonly 5 to 30 minutes, but longer surveys may be available.
• Earning potential: 15 - 50,000 points depending on the length of the survey.

Play games

• How it works: Toluna offers a daily spin-the-wheel game that lets you earn extra points, plus a simple memory game. Other games include arcade favourites like beer pong, pinball and Pacman.
• Time and effort involved: Minimal.
• Earning potential: Up to 2,500 points (less than $1) per game.

Vote in sponsored polls

• How it works: You can earn extra points by voting in sponsored polls. These are simple multiple-choice questions like “Which of the following instruments do you own and use?”
• Time and effort involved: Less than a minute.
• Earning potential: 15 points per vote.

How much does Toluna pay?

The amount you can earn from Toluna surveys varies depending on the length and complexity of each survey. According to the Toluna website, quick surveys pay up to 9,600 points (a little more than $3), while longer premium surveys pay up to 87,600 points (a little over $29).

When we created an account, we were offered several 10-20 minute surveys with rewards ranging from 1,400 to 1,600 points, with 1,500 points equivalent to $0.50. However, there were no premium surveys available at the time.

How to use Toluna

You can use Toluna online or via a mobile app. The app is free to download from Google Play and the App Store.

Once you’ve created an account, you’ll find the latest survey opportunities in the “Surveys” section of your account. You can choose from priority surveys that are recommended for you, quick surveys if you only have a short amount of time to fill or premium surveys if you’re willing to take a longer survey for a higher reward.

You can also check the “Games” tab to find games you can play to earn extra points.

Tips to maximize success on Toluna

• Download the app. Download the Toluna app to your smartphone so you can take surveys whenever you have a few moments of spare time.
• Complete Profile Surveys. Completing Profile Surveys not only allows you to earn extra points, it also increases your chances of being matched with survey opportunities.
• Check for surveys daily. Make a point of opening the Toluna app or logging in to your account each day to check for the latest available surveys.
• Sign up on multiple platforms. Create accounts on multiple online survey sites to boost your chances of being offered new surveys on a regular basis.
• Consider premium surveys. If you want high-paying surveys, look for premium surveys on Toluna. Though they take longer than other surveys, they also offer higher rewards.

Reviews for Toluna

Online user feedback for Toluna is generally positive. Happy users mention factors such as the platform’s ease of use, survey availability and range of reward options. However, those who leave negative reviews complain about factors such as the slow earn rate and getting screened out of surveys.

As of May 25, 2025

What does Reddit say about Toluna?

Feedback on Reddit for Toluna is quite mixed, as it generally is for most survey platforms. The general consensus among users seems to be that it is a legit survey site that provides a simple and straightforward way to make money online. But users commonly mention that the earn rate for points is slow, so Toluna should only ever be viewed as a side hustle, not as a way to generate significant income.

Is Toluna safe?

The Toluna website lists a detailed privacy policy that outlines how your personal data is collected and stored. This policy also states that Toluna has administrative, technical and physical safeguards in place to protect your data. Toluna stores your data on a dedicated server behind a firewall and uses SSL encryption on its website.

How to join Toluna and start earning money

If you’d like to sign up for a Toluna account and start completing surveys for money, here’s what you need to do.

1. Visit the Toluna website and click “Register.”
2. Select your country and language.
3. Enter your first and last name.
4. Provide your date of birth and gender.
5. Enter your email address and create a password.
6. Enter your postal code and create a user name, then add your mobile phone number if you wish.
7. Click “Register” to create an account.
8. Find current survey opportunities in the “Surveys” section of your account.

How to cash out your earnings

When you’re ready to cash out your earnings, visit the Rewards section of your Toluna account to select how you want to be paid. You can redeem your points for:

• Cash via PayPal
• E-gift cards
• Charitable donations

Gift cards are available for:

Is Toluna worth it?

Like all other online survey sites and apps, Toluna isn’t going to make you rich. But if you approach it with a realistic goal of how much you expect to earn—some extra pocket money rather than eye-watering amounts of cash—Toluna is worth your attention. Compare it against other online survey platforms, and create accounts on multiple sites, to maximize your earning potential.