9 Ways to Make Money on Facebook

With a whopping 3 billion+ monthly users, Facebook is the world’s largest social media platform. But it’s not just a place for connecting with friends or sharing photos and news—it’s also a platform that provides a wide range of opportunities for making money.

Keep reading to learn how to make money on Facebook, how much you can earn and what you need to do to get started.

1. Open a Facebook Shop

How much you can earn: Varies.

How it works: A Facebook Shop lets you sell products to customers directly from your Facebook page. You can set up and customize an online storefront to suit your brand, and your customers can browse your product collection and make purchases. For added reach, your shop is also accessible to Instagram users.

• Pros and cons

  Pros

  • Offer a streamlined shopping experience
  • Access a huge potential customer base across Facebook and Instagram
  • Easy setup process

  Cons

  • You don't have full control like you do with your own online store
  • Some of your customers might not be on Facebook
  • Negative feedback is displayed publicly

• Tips to succeed

  • Make the most of ads. Use Meta Ads Manager to create ads that promote your store to your target audience. Sometimes you need to spend money to make money, and targeted ads can greatly increase your reach.
  • Use analytics. Commerce Manager provides a wealth of useful information about things like store traffic, shopping behaviour, conversion metrics, shopper demographics and more. Use this data to help improve the shopping experience for your customers and generate more sales.
  • Get reviews. Encourage customers to leave reviews for your products, as recommendations from other buyers can go a long way towards driving future sales.

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2. Partner with brands

How much you can earn: You’re paid by the brand you partner with, so earnings vary widely based on factors such as your audience size, niche and the level of engagement your content receives.

How it works: If you’re a content creator with a large and highly engaged following, you can join forces with businesses to create partnership ads (previously known as branded content ads). Brands search for creators that match their needs, image and target audience, then contact you directly to collaborate on an ad. You negotiate the terms of your partnership, including your pay rate, directly with the brand.

• Pros and cons

  Pros

  • Lend your authenticity to a brand
  • Turn your large following into earning potential
  • Build a bigger audience by partnering with an established brand

  Cons

  • You'll have to negotiate your rate
  • Building a large following takes a lot of time and effort
  • Plenty of competition

• Tips to succeed

  • Find your perfect match. Any brand you partner with should be the perfect match for your niche, the type of content you create, and the things your audience is passionate about. Seek out brands that are a natural fit for you and your followers.
  • Sell yourself. When you’re starting out, you may need to get in touch with brands directly rather than waiting for them to come to you. Be prepared to pitch your services to businesses and outline how you can help their brand. It might not lead to a lucrative deal straight away, but it could open up more earning opportunities in the future.

3. Sell subscriptions

How much you can earn: Varies depending on your monthly subscription fee and how many subscribers you have. You receive 100% of the subscription fee (after taxes and fees) when people buy online, or 70% of the subscription fee if they buy on an Apple or Android mobile device.

How it works: Facebook content creators can offer subscriptions to their most loyal and engaged fans for a monthly fee. You can provide subscribers with exclusive content, access to private groups, promo codes, discounts and other perks.

• Pros and cons

  Pros

  • Earn a consistent monthly income
  • Build a stronger community
  • Earn money from your most passionate fans

  Cons

  • Must have 10,000 followers or 250+ return viewers
  • Must have either 50,000 post engagements or 180,000 watch minutes in the last 60 days
  • Effort required to make subscriptions worth the cost

• Tips to succeed

  • Make it worth their while. Focus on offering high-quality benefits to subscribers to justify their monthly spend. From Live videos and behind-the-scenes content to sizable discounts, there are plenty of ways to make them an offer too good to refuse.
  • Promote subscriptions. Spread the word about your subscriptions in your content whenever possible. Outline the perks and benefits that only subscribers can access to help turn your fans into paying subscribers.
  • Set a goal. Set a subscriber goal so that your fans can see how they are playing an important part in helping you build your brand.

4. Join the Facebook Content Monetization program

How much you can earn: Earnings vary depending on the engagement, views and plays your content receives.

How it works: Launched in 2024, Facebook Content Monetization combines three previous Facebook money-making options—In-stream ads, Ads on Reels, and Performance Bonus—into one. The program allows creators to earn money from their Reels, longer videos, photos and text posts. Payout amounts are based on how your content performs, such as the number of monetizable plays an ad on a Reel receives or the number of qualified views a video gets.

• Pros and cons

  Pros

  • Earn from multiple content types
  • Access a huge global audience
  • Easy to track your performance

  Cons

  • Still in the beta testing phase
  • Currently invitation-only
  • Some complaints about low payouts

• Tips to succeed

  • Leverage Insights. Check the Insights tab in your Professional dashboard to get a better understanding of which content types perform the best and offer the most money-making potential.
  • Read the fine print. Check Facebook’s Partner Monetization Policies and Content Monetization Policies to make sure your content is eligible to earn money.
  • Create engaging content. Facebook says that making money is not just about getting more views, but that content which inspires users to interact with reactions, comments and shares generally performs better.

5. Get paid with Stars

How much you can earn: 1 Star is worth US$0.01

How it works: Stars are virtual goods that Facebook users can send to content creators to show them some love. Your fans can send you stars on Reels, Lives and other content, and these digital gifts can be converted to real-world money.

• Pros and cons

  Pros

  • Simple way for fans to support you
  • Helps you connect with your audience
  • Stars can be earned on a wide range of content types

  Cons

  • Eligibility criteria apply
  • You'll need to receive a lot of Stars to earn a decent income

• Tips to succeed

  • Set a Stars Goal. Share your Stars Goal with your followers to encourage them to help you reach it. This can help build a feeling of community and of working towards a common aim.
  • Promote Stars. Promote the use of Stars and the benefits they can offer to your followers. Explain how Stars can help you create the type of content they love, and they will be more likely to show you some support.
  • Engage. Thank the fans who send you Stars for their support, and interact with their comments to encourage them to support you more in the future.

6. Advertise your business

How much you can earn: Varies.

How it works: With its immense global reach across a variety of demographics, Facebook can be a highly effective advertising platform. So if you want to drive traffic to your online store and boost sales, attract new customers or just boost brand awareness, Facebook ads could be the answer. It’s easy to get started with Meta Ads Manager by setting an objective, choosing your audience, setting your budget and then designing your ad.

• Pros and cons

  Pros

  • Large global audience
  • Easy to target users based on a wide range of parameters
  • Plenty of creative possibilities

  Cons

  • Plenty of competition
  • It can be hard to make ads stand out when users are scrolling through their feeds
  • You might prefer to advertise on a different platform to target a younger audience

• Tips to succeed

  • Choose the right objective. Meta Ads Manager offers a choice of six simple objectives for ad campaigns: Awareness, Traffic, Engagement, Leads, App Promotion and Sales. Use these objectives to help tailor a campaign to suit your goals.
  • Make the most of analytics. It’s easy to access detailed analytics on everything from ad reach and click-through rate to audience demographics and cost per conversion for Facebook ads. Use this data to refine and optimize your campaign for greater success.

7. Promote your business’s products or services

How much you can earn: Varies.

How it works: Facebook is also a useful tool for building your brand’s name and reputation. By regularly posting interesting and engaging content on your own page and in public groups, you can help establish your business as a trusted and reliable authority. Run a plumbing business? Provide a how-to video on changing a washer on a leaky faucet. Personal trainer? How about some content around home workouts with no equipment? Regularly post quality content, and it could help you attract a whole lot of new customers.

• Pros and cons

  Pros

  • Build relationships with potential customers
  • Access a huge potential customer base
  • Spread awareness about your brand

  Cons

  • Not a direct way to earn money
  • Ongoing time and effort required
  • Plenty of competition

• Tips to succeed

  • Inform and entertain. Talk to your audience rather than at them. Create posts, images and videos that make people laugh or smile, that make them think, or that teach them useful information. They’ll be more likely to engage with your business if you do this.
  • Don’t make it one big sales pitch. If you use your page to constantly give the hard sell, your audience will tune out. There’s a time and place for blatant advertising, and this isn’t it, so focus instead on using your page to provide as much value for potential customers as possible.

8. Sell stuff on Facebook Marketplace

How much you can earn: Varies depending on what you’re selling and how much stuff you have to sell.

How it works: If you’ve got unused items cluttering up your home, it’s easy to make a quick buck by selling them on Facebook Marketplace. Upload listings with details and photos of the items you want to sell, name your price and then wait for potential buyers to contact you. You can also consider using Facebook Marketplace to “flip” items, buying them cheap, restoring them and then selling them for a profit.

• Pros and cons

  Pros

  • Anyone can do it
  • Plenty of opportunities for "flipping" items
  • Declutter your home

  Cons

  • Dealing with strangers
  • Dealing with hagglers and lowballers
  • You'll need adequate storage space to "flip" items

• Tips to succeed

  • Make it picture-perfect. Great photos are a must if you want to attract buyers for any product listing, so take the time to capture clear, high-quality images of your items from multiple angles.
  • Be prepared to haggle. Negotiating is part and parcel of selling stuff online. Leave yourself some wiggle room by pricing items higher than you’re willing to sell them for, and prepare yourself for a bit of back and forth with buyers before settling on a price.
  • Be a good communicator. Respond quickly and helpfully to any enquiries you receive. A fast response time will help improve your rating.

9. Connect to an affiliate program

How much you can earn: As a rough guide, you can generally expect to earn a commission of between 5% and 20% per sale.

How it works: You can also make money on Facebook with affiliate marketing. Once you connect your Facebook account to an affiliate program, you can create content featuring affiliate links, and earn a commission each time someone buys a product using your link.

• Pros and cons

  Pros

  • Earn passive income
  • Wide range of programs to choose from
  • Cheap and easy to get started

  Cons

  • There's plenty of competition
  • Building an audience takes effort
  • Generating a reliable source of income could take a long time

• Tips to succeed

  • Know your audience. The products you promote or recommend should be perfectly suited to your niche audience. If they’re not, you won’t drive any sales, and you could also lose followers.
  • Provide value. There’s much more to affiliate marketing than selling. Focus on creating informative and entertaining content for your audience, not aggressive sales tactics, for a better chance of success.
  • Think long-term. What starts as a side hustle could potentially turn into a full-time gig. Instead of trying to get rich quick, focus on building trust and long-term relationships with your audience.

10. Work as a social media manager

How much you can earn: According to Indeed, the average base salary for a social media manager in Canada is $22.90 per hour.

How it works: It’s a job that didn’t exist just a couple of decades ago, but a social media manager has a crucial role to play for many Canadian businesses. Social media pros get paid to create engaging content and manage brand presence across platforms like Facebook, Instagram and TikTok.

• Pros and cons

  Pros

  • High-demand role
  • Possibility of working remotely
  • Plenty of scope for creativity

  Cons

  • Staying up to date with algorithm changes
  • Plenty of competition for roles
  • Dealing with online trolls

• Tips to succeed

  • Use AI tools. From content ideas and scheduling to crafting posts and generating images, there are plenty of AI tools that can help improve your efficiency and creativity. Make the most of them.
  • Know what works best on each platform. From live videos and audience engagement on Facebook to short videos and viral trends on TikTok, understanding what type of content works best for each platform will help boost your chances of success.

What are the best ways to make money on Facebook?

If you’re a content creator, the best ways to make money on Facebook involve making the most of the platform’s creator tools. These include earning revenue from in-stream ads, selling paid subscriptions to followers, and receiving Stars as gifts from fans.

If you’re just an Average Joe or Joanne, Facebook Marketplace is your best bet for making money. Whether you sell your unused stuff or use Marketplace to restore and “flip” used items, there are plenty of opportunities if you want to make a quick buck.

For businesses, Facebook offers a wide range of ways to make money. The best of them include using your Facebook page to promote your products and connect with customers, using targeted ads to boost brand awareness, and driving sales directly through your Facebook Shop.

What are the quickest ways to make money on Facebook?

Selling items on Marketplace is probably the quickest way to make money on Facebook. If you’ve got possessions you no longer want or need, you can sell them for cash on the platform as soon as the same day.

Most other Facebook money-making opportunities require a little more time and effort to pay off. For example, if you want to offer subscriptions to followers, receive Stars from fans or attract attention from brands that will pay you to create sponsored content, you’ll need to put in a lot of time and hard work building an audience first.

But if you run an established business, using Facebook ads to promote your business and targeting customers directly with a Facebook Shop provide fast ways to generate income through Facebook.

What are the Facebook scams to watch out for?

If you’re searching for ways to make money on Facebook, keep an eye out for these common scams:

• Fake job ads. Be wary of job ads on Facebook and other social media channels that sound too good to be true. They might promise that you can get rich working from home using Facebook, but you’ll need to complete an online course first to learn all the details—and pay an upfront fee to do so.
• Sketchy social media experts. There are plenty of legit providers out there who can help your business attract more social media followers and attract more customers. Unfortunately, there are also plenty of scammers who will try to trick you into parting with your money to pay for their social media management “services,” only to not deliver on their promises.
• Marketplace scams. There are several scams to be wary of if you’re selling or buying items on Facebook Marketplace. Common ones include requesting an upfront deposit or a buyer claiming they have accidentally overpaid you for an item and asking you to refund the excess amount via e-Transfer.
• Phishing scams. Watch out for unsolicited contact from scammers impersonating legit providers such as Meta Business Support. Their aim is often to get you to part with sensitive personal details or request prompt payment of an invoice that looks legit but actually isn’t.

Bottom line

There are lots of ways you can make money on Facebook in Canada. Some are quick and easy, while others require a lot of time and effort. No matter whether you’re a content creator, a business owner or just someone trying to make a little extra cash, find out how you can use Facebook to your financial advantage.

Frequently asked questions

• Can you make money on Facebook in Canada?

  Yes, there are lots of different ways to make money on Facebook in Canada. If you run a business, you could set up a Facebook Shop to sell products to customers or use the social media platform to advertise your products and services. Alternatively, you could use Facebook for affiliate marketing, become an influencer and partner with brands for sponsored content, or sell paid subscriptions. Established content creators could also be invited to join Facebook's content monetization program, which was in its beta phase at the time of writing.

• How many followers do you need to make money on Facebook?

  There's no specific minimum number of followers you need to have to be able to make money on Facebook. However, different monetization features sometimes have minimum criteria you must meet. For example, businesses that want to make money from in-stream ads in their video content will need to have at least 10,000 followers.

• Is the Facebook Breakthrough Bonus program available in Canada?

  No. This program is only available to creators who are based in the United States.

• Can I earn money from Facebook page likes?

  No, you can't earn money directly from receiving page likes. However, building a larger audience on the platform opens up a range of opportunities for monetizing your page, such as selling products or merch, earning commissions from affiliate marketing, and selling subscriptions to fans.

• Can I make money on Facebook Reels?

  If you want to know how to make money on Facebook Reels, there are multiple options available. For example, your fans can send you Stars on your Reels to show their support, with 1 Star worth US$0.01. If you're eligible for the Facebook Content Monetization program, you can earn money from ads on Reels. And if you're a social media influencer, you also have the option of partnering with brands to create sponsored content.

To make sure you get accurate and helpful information, this guide has been edited by Leanne Escobal as part of our fact-checking process.

Written by

Tim Falk

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Tim Falk is a freelance writer for Finder. Over the course of his 20-year writing career, he has reported on a wide range of personal finance topics. Whether you're investing in stocks and ETFs, comparing savings accounts or choosing a credit card, Tim wants to make it easier for you to understand. When he’s not staring at his computer, you can usually find him exploring the great outdoors. See full bio

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