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How to buy Facebook stock in Canada | $264.9

Own Facebook shares in just a few minutes.

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Facebook, Inc is an internet content & information business based in the US. Facebook shares (FB.US) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was $264.9 – a decrease of -INF% over the previous week. Facebook employs 60,654 staff and has a trailing 12-month revenue of around $94.4 billion.

How to buy shares in Facebook

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: FB in this case.
  5. Research Facebook shares. The platform should provide the latest information available.
  6. Buy your Facebook shares. It's that simple.

What's in this guide?

  1. Can I buy shares in Facebook?
  2. Has coronavirus impacted Facebook shares?
  3. Facebook shares summary
  4. Compare share dealing platforms
  5. Is Facebook stock a buy or sell?
  6. Facebook performance over time
  7. Can I short Facebook shares?
  8. Is Facebook suitable for ethical investing?
  9. Are Facebook shares over-valued?
  10. Facebook's financials
  11. How volatile are Facebook shares?
  12. Does Facebook pay a dividend?
  13. Other common questions

How has Coronavirus impacted Facebook's share price?

Since the stock market crash in March caused by coronavirus, Facebook's share price has had significant positive movement.

Its last market close was $264.9, which is 20.66% up on its pre-crash value of $210.18 and 93.22% up on the lowest point reached during the March crash when the shares fell as low as $137.1006.

If you had bought $1,000 worth of Facebook shares at the start of February 2020, those shares would have been worth $725.69 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,298.01.

Facebook share price

Use our graph to track the performance of FB stocks over time.

Facebook shares at a glance

Information last updated 2021-05-07.
Latest market close$264.9
52-week range$200.69 - $329.82
50-day moving average $303.1131
200-day moving average $279.1007
Wall St. target price$381.55
PE ratio 27.4274
Dividend yield N/A (0%)
Earnings per share (TTM) $11.671

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Note: The dollar amounts in the table below are in Canadian dollars.

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Is it a good time to buy Facebook stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Facebook price performance over time

Historical closes compared with the last close of $264.9

1 week (2021-04-30) -18.51%
1 month (2021-04-09) -15.22%
3 months (2021-02-11) -2.03%
6 months (2020-11-11) -4.19%
1 year (2020-05-11) 24.26%
2 years (2019-05-10) 40.65%
3 years (2018-05-11) 41.67%
5 years (2016-05-11) 121.64%

Is Facebook under- or over-valued?

Valuing Facebook stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Facebook's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Facebook's P/E ratio

Facebook's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 27x. In other words, Facebook shares trade at around 27x recent earnings.

That's comparable to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29).

Facebook's PEG ratio

Facebook's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.1367. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Facebook's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Facebook's EBITDA

Facebook's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$45.4 billion.

The EBITDA is a measure of a Facebook's overall financial performance and is widely used to measure a its profitability.

Facebook financials

Revenue TTM USD$94.4 billion
Operating margin TTM 40.42%
Gross profit TTM USD$69.3 billion
Return on assets TTM 15.8%
Return on equity TTM 28.24%
Profit margin 35.74%
Book value $47.046
Market capitalisation USD$907.6 billion

TTM: trailing 12 months

How to short and sell Facebook shares

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "FB.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 30.6 million Facebook shares held short by investors – that's known as Facebook's "short interest". This figure is 6.6% up from 28.7 million last month.

There are a few different ways that this level of interest in shorting Facebook shares can be evaluated.

Facebook's "short interest ratio" (SIR)

Facebook's "short interest ratio" (SIR) is the quantity of Facebook shares currently shorted divided by the average quantity of Facebook shares traded daily (recently around 20.4 million). Facebook's SIR currently stands at 1.5. In other words for every 100,000 Facebook shares traded daily on the market, roughly 1500 shares are currently held short.

However Facebook's short interest can also be evaluated against the total number of Facebook shares, or, against the total number of tradable Facebook shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Facebook's short interest could be expressed as 0.01% of the outstanding shares (for every 100,000 Facebook shares in existence, roughly 10 shares are currently held short) or 0.0128% of the tradable shares (for every 100,000 tradable Facebook shares, roughly 13 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Facebook.

Find out more about how you can short Facebook stock.

Facebook's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Facebook.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Facebook's total ESG risk score

Total ESG risk: 29.4

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Facebook's overall score of 29.4 (as at 01/01/2019) is nothing to write home about – landing it in it in the 59th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Facebook is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Facebook's environmental score

Environmental score: 0.07/100

Facebook's social score

Social score: 13.68/100

Facebook's governance score

Governance score: 8.28/100

Facebook's controversy score

Controversy score: 4/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Facebook scored a 4 out of 5 for controversy – the second-lowest score possible, reflecting that Facebook has a damaged public profile.

Environmental, social, and governance (ESG) summary

Facebook, Inc was last rated for ESG on: 2019-01-01.

Total ESG score 29.4
Total ESG percentile 59.14
Environmental score 0.07
Social score 13.68
Governance score 8.28
Level of controversy 4

Facebook share dividends

We're not expecting Facebook to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

Facebook share price volatility

Over the last 12 months, Facebook's shares have ranged in value from as little as $200.69 up to $329.82. A popular way to gauge a stock's volatility is its "beta".

FB.US volatility(beta: 1.3)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Facebook's is 1.3. This would suggest that Facebook's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Facebook overview

Facebook, Inc. develops products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality headsets, and in-home devices worldwide. The company's products include Facebook that enables people to connect, share, discover, and communicate with each other on mobile devices and personal computers; Instagram, a community for sharing photos, videos, and private messages; Messenger, a messaging application for people to connect with friends, family, groups, and businesses across platforms and devices; and WhatsApp, a messaging application that is used by people and businesses to communicate in a private way. It also provides Facebook Reality Labs, an augmented and virtual reality product that help people feel connected, anytime, and anywhere. Facebook, Inc. was founded in 2004 and is headquartered in Menlo Park, California.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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