How to buy goeasy stock in Canada

Learn how to buy goeasy stock in 6 easy steps.

goeasy is a credit services business based in Canada. goeasy shares (GSY) are listed on the Toronto Stock Exchange (TSX) and all prices are listed in Canadian Dollars.

Its last market close was C$170.87 – an increase of 0.57% over the previous week. goeasy employs 2,500 staff and has a trailing 12-month revenue of around C$803.9 million.

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How to buy goeasy stock

  1. Choose a stock trading platform. Compare investment platforms.
  2. Open an account. Provide your personal information and sign up.
  3. Fund your account. Deposit funds into your account by linking your banking information or transfer funds from another trading account.
  4. Search for the stock name – GSY. Search for the stock by name or ticker symbol.
  5. Buy the stock. Place your order. It's that simple.

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Note: The dollar amounts in the table below are in Canadian dollars.

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goeasy stock price (Toronto Stock Exchange (TSX): GSY)

Use our graph to track the performance of GSY stocks over time.

goeasy stocks at a glance

Information last updated 2024-11-28.
Latest market closeC$170.87
52-week rangeC$129.34 - C$204.67
50-day moving average C$178.45
200-day moving average C$178.83
Wall St. target priceC$235.56
PE ratio 10.3924
Dividend yield C$4.47 (2.74%)
Earnings per share (TTM) C$16.41

Is it a good time to buy goeasy stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

goeasy price performance over time

Historical closes compared with the close of C$174.03 from 2024-11-29

1 week (2024-11-26) 2.43%
1 month (2024-11-01) -0.33%
3 months (2024-09-03) -5.41%
6 months (2024-06-03) -6.60%
1 year (2023-12-01) 25.92%
2 years (2022-12-02) 54.01%
3 years (2021-12-03) 10.31%
5 years (2019-12-03) 190.84%

Is goeasy stock undervalued or overvalued?

Valuing goeasy stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of goeasy's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

goeasy's P/E ratio

goeasy's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 10x. In other words, goeasy shares trade at around 10x recent earnings.

goeasy financials

Revenue TTM C$803.9 million
Operating margin TTM 48.8%
Gross profit TTM C$636.9 million
Return on assets TTM 6.43%
Return on equity TTM 25.75%
Profit margin 35.31%
Book value C$70.99
Market Capitalization C$2.9 billion

TTM: trailing 12 months

goeasy stock dividends

27%

Dividend payout ratio: 26.58% of net profits

Recently goeasy has paid out, on average, around 0% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), goeasy shareholders could enjoy a 0% return on their shares, in the form of dividend payments. In goeasy's case, that would currently equate to about C$4.47 per share.

While goeasy's payout ratio might seem fairly standard, it's worth remembering that goeasy may be investing much of the rest of its net profits in future growth.

goeasy's most recent dividend payout was on 9 January 2025. The latest dividend was paid out to all shareholders who bought their stocks by 26 December 2024 (the "ex-dividend date").

Have goeasy's stocks ever split?

goeasy's stocks were split on a 3:2 basis on 24 May 2005 . So if you had owned 2 shares the day before before the split, the next day you'd have owned 3 shares. This wouldn't directly have changed the overall worth of your goeasy stocks – just the quantity. However, indirectly, the new 33.3% lower stock price could have impacted the market appetite for goeasy stocks, which in turn could have impacted goeasy's stock price.

goeasy stock price volatility

Over the last 12 months, goeasy's stocks have ranged in value from as little as C$129.3405 up to C$204.6652. A popular way to gauge a stock's volatility is its "beta."

GSY.TO volatility(beta: 1.87)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a stocks volatility in relation to the market. The market (TO average) beta is 1, while goeasy's is 1.87. This would suggest that goeasy's stocks are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

goeasy overview

goeasy Ltd. provides non-prime leasing and lending services under the easyhome, easyfinancial, and LendCare brands to consumers in Canada. The company operates through two segments, Easyfinancial and Easyhome. It offers unsecured and secured installment loans; home equity secured instalment loans and automotive vehicle financing; and loans to finance the purchase of retail goods, powersports and recreational vehicles, home improvement projects, and healthcare related products and services. The companyleases household furniture, appliances, electronics, and unsecured lending products to retail consumers. The company was formerly known as easyhome Ltd. and changed its name to goeasy Ltd.

Frequently asked questions

What percentage of goeasy is owned by insiders or institutions?
Currently 22.14% of goeasy stocks are held by insiders and 19.013% by institutions.
How many people work for goeasy?
Latest data suggests 2,500 work at goeasy.
When does the fiscal year end for goeasy?
goeasy's fiscal year ends in December.
Where is goeasy based?
goeasy's address is: 33 City Centre Drive, Mississauga, ON, Canada, L5B 2N5
What is goeasy's ISIN number?
goeasy's international securities identification number is: CA3803551074
Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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