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11 ways to increase business profits

Focus on income, expenses and sales to increase your revenue and decrease costs.

Making sure your business is profitable and steadily increasing is key to growing at the pace you’ve outlined in your business plan and meeting your marketing goals. If your revenue sheet has flatlined or taken a dip, consider some of these tips to boost your profits.

How to increase business profits

The key to boosting profits is focusing on the elements that drive profits — namely income, expenses and sales. Following some or all of these steps can help you make sure you have all of these elements covered:

1. Run a price audit

If you’re charging too much or too little, you could be missing out on customers or not bringing in as much as you could. Underpricing your products or services can also make people suspicious of the quality of your product.

Make sure you’re hitting the sweet spot with your prices by asking the following 2 questions:

  • How much are customers willing to pay? Run research on how much your target audience would pay for the product or service you sell. This could include doing a survey, running a focus group or other strategies you used when writing your marketing plan.
  • What are your competitors charging? Refresh your competitor research to make sure you aren’t a huge outlier in the market. If you are, make sure that price difference is something the customer can easily justify.

2. Calculate your exact costs

Sit down and calculate the total cost of running your businesses, including fixed and variable expenses. If you don’t have an accounting department, consider hiring a freelancer to run your numbers so you get an estimate that’s as accurate as possible. Weigh this against your revenue to make sure your prices are high enough, and use it as a starting point to cut down on costs or increase your sales.

Make sure to take into account any outside cost-saving measures. For example, several types of credit cards can help you save on certain areas of spending. These include:

  • Low purchase rate business credit cards. You can reduce interest on your business purchases with a low interest business credit card, so long as you pay off your balance regularly including any transferred balances transferred from another card.
  • Balance transfer business credit cards. A balance transfer business card will let you move some or all of debt on an existing card account over to one with a 0% interest period. This can lead to big savings if you previously used a credit card for big purchase periods.

Best business credit cards

3. Streamline and change up procedures

Take a look at your business costs to determine what can be streamlined and what should stay the same. Consider factors like whether you’re spending more time or resources than necessary on one area, combining teams and strengthening channels of communication to make it more efficient. Cut out redundancies when possible.

Consider asking your employees in an anonymous survey where they think time is being wasted, since they’ll have a different perspective than management.

4. Switch up suppliers

Research other companies in your supply chain — like vendors and manufacturers — to look for a better deal. If you find one, consider switching to a new company.

And don’t be afraid to negotiate with a new company, either. Ask about discounts or a reduced deal before you sign any paperwork.

5. Outsource when you can

Outsourcing is another strategy you can use to lower your business costs. It can often prove to be much cheaper than hiring full-time employees to complete certain tasks. By finding new ways to reduce your business expenses, you can price your products competitively while increasing sales and profits.

6. Negotiate a better deal

Don’t be afraid to try to negotiate for lower costs with your suppliers or manufacturers on the goods you plan to later resell. Lowering the cost of goods from suppliers will not only increase your net profit, but can also enable you to possibly sell your products at a lower price. This can increase demand for your product and services, which can improve business for you.

Where to find small business grants

7. Invest in employee happiness

Hiring and training new employees can often be an expensive, time-consuming process. But it’s important to have a good working relationship with your team members — this includes encouraging them to share ideas for the business, coaching them in areas that they’re struggling and asking questions to find out if they’re satisfied in their work.

Constantly improving your company culture can not only lower the costs of frequently employing new people, but also inspire loyalty among your employees to go the extra mile.

8. Open new distribution channels

It goes without saying that increasing your sales is a sure-fire way to increase your business profits. In order to increase sales, you should try to open up new distribution channels if possible. For example, a lot of consumers are now shopping through online websites as opposed to in stores.

9. Incentivize efficiency

One way to increase the strength of your sales force is to offer your employees higher commissions and incentives for bringing in new sales. Bonuses for exceeding goals can also motivate other team members to carry more than their weight. Or make it fun by having an annual awards ceremony that comes with small prizes tied to revenue.

10. Rely on analytics

Increasing your sales goes hand in hand with managing your marketing costs. Use data analytic tools to understand trends among your customers and implement marketing strategies that cater directly to consumer demand. If you use marketing campaigns for paid advertisements, identify what’s working and focus more of your resources on that, while eliminating campaigns that don’t turn a profit.

11. Continually look for areas to expand

Growth isn’t just for new businesses and startups. Regularly assess whether your bottom line is cramped because you don’t have the resources to keep up with demand.

Also, consider expanding into new areas if you find a new niche in your market that the competition hasn’t snatched up yet. It might even be worth taking out a business loan to fund the upfront cost — just make sure the return on investment makes it worth it.

Compare business loans

Name Product Interest Rate Loan Amount Loan Term Minimum Revenue Minimum Time in Business Loans Offered
SharpShooter Funding Business Loan
Prime pricing from 9.00%
$500 - $250,000
6 - 120 months
$10,000 /month
100 days
Unsecured Term, Merchant Cash Advance, Invoice Factoring
To be eligible, you must have been in business for at least 100 days with a minimum of $10,000 in monthly deposits.

SharpShooter provides capital to small businesses that are underserved by banks and credit unions. It measures overall business health and potential rather than focusing strictly on traditional metrics. Fill out a simple application and get pre-approved in minutes. Receive your funds within 24 hours.
Swoop Funding Business Loan
4.00% - 25.00%
$1,000 - $5,000,000
3 - 60 months
$10,000 /month
24 months
Term, MCA, LOC & more
To be eligible, you must have been in business for at least 24 months and have a minimum of $100,000 in annual revenue.

Swoop partners with banks and alternative lenders to match your business with the right funding options. Register for free and browse your offers without affecting your credit score.
Lending Loop Business Loan
Starting at 4.96%
$10,000 - $500,000
3 - 60 months
$8,500 /month
12 months
To be eligible, you must have been in business for at least 12 months and have a minimum of $100,000 in annual revenue.

Lending Loop is Canada’s first regulated peer-to-peer lending platform. Complete an application in 5 minutes. Once you accept your loan offer, investors will begin to fund your loan on the marketplace. Your loan will be transferred to your bank account when it is fully funded.
OnDeck Business Loan
8.00% – 29.00%
$5,000 - $300,000
6 - 18 months
$10,000 /month
6 months
Secured Term, Line of Credit, Merchant Cash Advance
To be eligible, you must have been in business for at least 6 months with a minimum monthly revenue of $10,000.

OnDeck offers fast and simple financing. Apply in less than 10 minutes with your basic business information and see your loan offers without hurting your credit score. Get approved within 1 business day, and choose your term, amount and payback schedule once approved.
Loans Canada Business Loan
Prime Pricing from 9.00%
$2,000 - $350,000
3 - 60 months
$4,166 /month
100 days
Unsecured Term
To be eligible, you must have been in business for at least 100 days, have a credit score of 410+ and show a minimum of $4,166 in monthly deposits ($50,000/year).

Loans Canada connects Canadian small business owners to lenders offering financing up to $350,000. Complete one simple online application and get matched with your loan options.

Compare up to 4 providers

Bottom line

Cutting back on expenses, adjusting prices and upping your sales are key to increasing profit. Make a habit of regularly assessing where you can improve, streamline and expand to make sure you’re continuing to bring in the highest revenue you can.

You can learn more about how to keep your revenue reports up and to the right with our guide to keeping a positive cash flow.

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