Canada Day sales, stats & facts

Canadian retail spending ticks upward as warm months and holidays help fuel plans to buy.

Canada Day sales

Canada Day, which happens every July 1st, marks one of the most popular shopping events of the calendar for Canadian consumers. This is mainly thanks to the wow-worthy sale events hosted by so many of our favourite retailers.

Whether you’re looking for a new summer wardrobe, some garden furniture, fun outdoor games or some must-have beauty bag essentials to see you through the (fingers crossed) months of sunshine ahead, why not seize the day and shop ’til you drop?

Canadians open their wallets for Canada Day

Retail sales in July 2024 amounted to a whopping $66.4 billion, up $700 million from the previous month and $300 million from the previous year.

Just under six in 10 Canadians who spend on Canada Day celebrations spend $50 or less, consumer research firm Caddle reports, while almost one in four spend $51–$100.

The bump in summer spending may be due to holidays and warm weather activity, with month-over-months retail gains showing across most spending categories, particularly motor vehicle/parts, health/personal care, clothing/accessories and food/beverages.

What are Canada’s top retailers?

Among the top 10 retailers in Canada by revenue are Canadian Tire, Lululemon and Shoppers Drug Mart. Looking more broadly at the largest global retailers by revenue, we see corporate giants like Walmart, Amazon, Costco, IKEA, The Home Depot, Apple, Alibaba, H&M and Best Buy—all of which are available to shoppers in Canada either online, in store or both.

Canadian Tire
Lululemon
Shoppers Drug Mart
Walmart
Amazon
Costco
IKEA
The Home Depot
Apple
Alibaba
H&M
Best Buy

How much do top retailers earn?

Popular companies in Canada are raking in the cash to the tune of billions of dollars per year. Here are 2024 revenue figures in Canadian dollars (unless otherwise noted) for some of the biggest retailers in the country and globally.

  • Canadian Tire: $16.16B (downward trend $16.65B in 2023)
  • Lululemon: $15.19B (upward trend $12.75B in 2023)
  • Loblaw (owns Shoppers Drug Mart): $61.01B
    (upward trend $59.52B in 2023)
  • Walmart: $977.19B (upward trend $859.64B in 2023)
  • Amazon: $915.45B (upward trend $762.36B in 2023)
  • Costco: $371.37B (upward trend $325.82B in 2023)
  • IKEA: €45.1B EUR (downward trend €47.6B EUR in 2023)
  • The Home Depot: $228.89B (upward trend $202.49B in 2023)
  • Apple: $567.90B (upward trend $511.58B in 2023)
  • Alibaba: $186.36B (upward trend $173.49B in 2023)
  • H&M: $31.94B (upward trend $29.52B in 2023)
  • Best Buy: $59.59B (upward trend $57.63B in 2023)

What’s open on Canada Day?

On Canada Day, you’ll find that most shopping malls, restaurants, attractions and high street stores are open for business as usual. However, a word of warning. Prolific sales events draw out swarms of eager shoppers, all desperate to get their hands on the very best deals.

Our advice? Save yourself the stress of shopping in-store during sale events and explore the deals from the comfort of your couch instead!

Which stores will be taking part in the Canada Day sales?

If you want to update your wardrobe, check out the events at Adidas, Michael Kors and Old Navy. And, for the homemakers Bed, Bath & Beyond, Wayfair and Best Buy will all be offering some great opportunities to save on Canada Day too.

Other stores that are likely to be on board this year include Gap, Indigo, Mark’s, H&M, Foot Locker, Northern Reflections and many more. Whatever you’re shopping for, you may score some deals by seizing the day and shopping during the Canada Day sales.

The BayIs The Bay having a Canada Day sale?

No, the 355-year-old Hudson Bay Company went out of business in June 2025, shutting down all but six of 80 stores across Canada. So, there won’t be any more nation-wide Canada Day sales (or any other retail events) at The Bay unless you live near one of the few stores that are still operating in Toronto and Montreal.

What is Canada Day?

Celebrated annually on July 1, Canada Day is the official anniversary of the birth of our nation.

July 1, 1867, saw the uniting of Nova Scotia, New Brunswick and Canada province by the Constitution Act. This union grew and changed over the next century to become the Canada we know and love today.

Canadians country-wide take to the streets for patriotic parades, fireworks, family picnics, music festivals and sporting events. Good news for shoppers, retailers usually offer discounts and flash deals too.

The history of Canada Day

This holiday started out under the name Dominion Day. Dominion Day was first established in 1879, but many Canadians considered themselves to be British citizens and opted not to partake in the celebrations. This changed over time and the annual holiday increased in popularity at the 50th anniversary in 1917.

In 1946, a bill was launched in a bid to rename Dominion Day. However, disagreements in the House of Commons postponed the bill from being actioned.

By the time the 100th anniversary in 1967 rolled around, substantial growth in Canadian patriotism was evident. This is when Dominion Day celebrations really began to take flight.

Many Canadians had already begun to call the holiday Canada Day—or Fête du Canada. In 1982, Canada was officially granted independence from England, and Dominion Day was formally renamed Canada Day in October of the same year.

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Clare Cribbin is the global shopping deals publisher at Finder. She started in the Australian team hunting down the best shopping deals on the market, producing health and wellbeing articles and creating helpful gift guides. Clare has since taken her Australian shopping knowledge and is now applying it globally. You may be surprised to know that she has a degree in Zoology and a Master of Animal Welfare Science, Ethics and Law. When Clare isn’t busy looking for deals, you’ll find her eating avo on toast, drinking a protein shake or trying out the latest fitness craze. See full bio

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Stacie Hurst is an editor at Finder, specializing in loans, banking, investing and money transfers. She has a Bachelor of Arts in Psychology and Writing, and she has completed FP Canada Institute's Financial Management Course. Before working in the publishing industry, Stacie completed one year of law school in the United States. When not working, she can usually be found watching K-dramas or playing games with her friends and family. See full bio

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