Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our content.
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At Finder, each year we help millions of Canadians learn about and compare thousands of products from hundreds of providers. Expert knowledge, useful tools and side-by-side comparisons – you’ll find them all here, for free.
Why you can trust us
We proudly stand by our editorial principles that ensure that the information we provide is fair, accurate and trustworthy.
Every review, guide and article produced by our expert authors is edited and fact-checked through a process that can include:
- Thorough review by our subject matter experts.
- Checking by our publishing team to ensure we’re providing accurate information that’s clear and easy to understand.
- Routine updates of rates, data, coupon codes and deals through automated processes and manual checks to ensure that they’re correct and current.
- Regular evaluation of our editorial content to make sure we’re providing thorough, unbiased and useful information with your needs in mind.
While we make every effort to ensure that our information is accurate, we strongly encourage you to confirm the fine print on any product, brand or service that you’re interested in before making a decision.
How do we make money?
At Finder, we’re committed to providing you with free, current and accurate information to help you make better decisions. Making that happen involves the work of hundreds of staff members and the use of complex technology. To do that we rely on the support of our readers and our commercial partners to help us meet the costs of delivering our services to you.
As a business, we make money in a number of ways:
Referral fees: When you click on a link on Finder that leads to a third-party website that we have a commercial arrangement with (such as a store or financial institution), or if you fill out a form on our site to arrange a call with a partner (such as a mortgage broker or health insurer), we may earn referral fees.
While we do have commercial arrangements with some providers, this doesn’t mean that we always receive compensation every time you click on a link or apply for a product or service. In some instances, we only receive a payment if you decide to buy or obtain a product or service. In either case, this payment comes out of the provider’s pocket, and our service is 100% free for you.
Our commercial partners may feature more prominently in our lists of products or services. However, these commercial arrangements don’t affect how we review or share our opinion about these services. We’ll be upfront about what we like and what we don’t like. Straight up? This means that we’ll never tell you that a product or a provider is great if it isn’t.
Sponsorship/promotional advertising fees: Partners may also pay us to advertise their products more prominently. Such products are marked as “Sponsored”, “Promoted” or “Advertisement”. Sponsorship fees may be in addition to referral fees. You should know that promoted or sponsored products are neither recommendations that the product is appropriate for you, nor an indication that the product is the best match in its category.
This is when partners buy banners or other advertising on our site, such as in our email newsletters or on our social media channels. Like many publishers, we use display advertising to help cover our costs, and we always make sure that advertisements are clearly distinguished from our editorial content.
Sometimes a partner will sponsor an article series, social media posts or videos. We’ll always clearly disclose this with a “sponsored by” or “presented by” message. We won’t let sponsors influence our content or any reviews of products associated with them.
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