In this guide

  • Our verdict
  • Your reviews
Finder makes money from featured partners, but editorial opinions are our own.

Life Insurance Through PolicyAdvisor

  • Avatar
Types of Insurance
Whole Life, Term Life, Universal, No Medical
Minimum Coverage
Maximum Coverage
Age Range
18 - 75
Medical Exam Required

Our verdict

Find coverage tailored for your situation when you use the PolicyAdvisor digital platform to compare life insurance quotes. 

PolicyAdvisor works with many of Canada's most reputable insurance companies to bring you affordable prices. It also offers a team of insurance experts to help answer any questions you might have before you sign on with a provider. Just be aware that this service is currently only available to residents of Alberta, British Columbia, Manitoba and Ontario. PolicyAdvisor plans to extend to other provinces soon.

Best for: Canadians looking to shop around for the most affordable life insurance.


  • Easy application
  • Optional add-ons
  • Difference coverage options available
  • Competitive pricing


  • Only available in AB, BC, MB and ON
  • No in-person service
  • Extras will cost you more

In this guide

  • Our verdict
  • Your reviews
  • Get a quote if…
    You want to find the cheapest price available for several different types of life insurance.
  • Choose a different provider if…
    You're looking to take out your life insurance with a specific provider.

Infobox: What can life insurance cover?

Life insurance is a form of insurance coverage designed to help pay for your financial costs in the event of your death. It’s often taken out to make sure that your family is well taken care of if you pass away unexpectedly, usually due to an accident or sudden illness.

It’s typically paid out as a large lump sum payment that your family members can use to clear away your debts, pay off your mortgage or cover everyday expenses. It can also help to pay for your funeral if you haven’t set anything aside for that.

How does PolicyAdvisor work?

PolicyAdvisor operates a data-driven platform that uses your personal information to find the best life insurance policy for your needs. It provides quotes from many reputable lenders and lets you choose which one is the best fit for your unique set of needs, lifestyle and budget.

All you need to do to get started is fill out a quick application. You’ll then be matched with a handpicked list of providers based on your personal data. From there, you can assess which policy has all of the features you’re looking for at the best price.

There are several different types of coverage you can request including term and whole life insurance products. Once you decide on a product and a provider, you just have to inform PolicyAdvisor of your choice and its team of agents will handle the application process for you.

Who does PolicyAdvisor work with?

PolicyAdvisor is a bit of a free bird when it comes to its insurance providers because it works with them and not for them. This means that agents can provide you with unbiased advice about which policy option is really the best fit for you. When you apply, you’ll get quotes from some of Canada’s leading insurance companies. These include the following PolicyAdvisor partners:

  • RBC Insurance
  • BMO Insurance
  • Canada Life
  • Manulife
  • Canada Protection Plan
  • Assumption Life
  • Empire Life
  • Wawanesa Life
  • Humania Assurance
  • ivari
  • La Capitale
  • Foresters Financial
  • SSQ Financial
  • iA Financial Group
  • Desjardins

What types of life insurance does PolicyAdvisor offer?

PolicyAdvisor doesn’t actually provide life insurance to consumers. Instead, it helps to connect them to the best policy using the power of data. There are several forms of coverage that you can request quotes for:

  • Term life insurance. This option provides life insurance coverage for a fixed amount of years or up to a certain age.
  • Whole life insurance. This option protects policyholders as long as they pay their premiums, even as they enter old age.
  • Critical illness. This option gives you a lump-sum cash payment if you’re diagnosed with an illness that’s listed in your insurance policy.
  • Mortgage protection. This option helps to pay off your mortgage if you pass away and may even cover mortgage payments if you become disabled.
  • Disability insurance. This option replaces a portion of your income if you’re unable to perform work and earn money due to a disability.
  • No medical insurance. This option is a good choice for those who have an underlying medical condition, dislike needles or exams, have been previously denied life insurance, have an occupation or hobbies considered hazardous or have weight or addiction issues. If you need coverage quickly, it may also be a good option.
  • Children’s insurance. This option provides a covered child with lifelong insurance coverage and helps them to build savings as the policy cash value accumulates.

Are there any special add-ons available?

If you’re looking to add coverage to your plan, you may be able to do so with additional riders. Some of the following may be included in certain plans depending on which provider you go with:

  • Accidental death. This gives you extra death benefits if you die in an accident.
  • Waiver of premium. This waives your future premiums if you become unable to work as a result of a disability or illness.
  • Family income benefit. This gives your family a regular income to cover monthly expenses if you die before your policy expires.
  • Guaranteed insurability. This allows you to top up your insurance without requiring you to be examined by a physician again.
  • Long-term care. This covers expenses if you or your insured family members have to stay in a nursing home or receive home care in old age.
  • Child term. This provides a benefit if your child dies before a certain age.
  • Term conversion. This allows you to convert your existing term policy to a whole life policy when your term is up.

Benefits and drawbacks of PolicyAdvisor

How to apply for life insurance quotes with PolicyAdvisor

If you’re interested in comparing life insurance quotes through PolicyAdvisor, you’ll need to follow a couple of simple steps to apply.

  1. Click the green “Go to site” button above to be securely redirected to the online application.
  2. Use the online application to provide personal information like your name and email address.
  3. Review and submit your application.
  4. Get verified and negotiate the terms of your life insurance when you select a policy.

Bottom line

PolicyAdvisor gives you multiple quotes for life insurance from some of Canada’s most reputable providers with one click of your mouse. It offers honest advice about which policy might be the best fit for you, and advisers don’t work on commission so you know that they are more likely to work in your best interest. Find out how you can sign up and start your application today to begin comparing lenders.

Frequently asked questions about PolicyAdvisor

Your reviews

No reviews yet. Write a review
Go to site