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Zoom vs GoToMeeting

Zoom's free tier is convenient, while GoToMeeting is cheaper and has an annual plan.

Zoom and GoToMeeting are both giants in the video conferencing space. To choose the best option for your business, consider the maximum number of participants you expect in each meeting, the features you can’t live without and whether or not you’d be interested in bundling your purchase with webinar software.

Who are Zoom and GoToMeeting best for?


Zoom could be a good fit for independent contractors, entrepreneurs and small businesses in need of a free video conferencing platform. Keep in mind that cloud recording and storage isn’t available with the free version, and meeting times are capped at 40 minutes. Zoom may also be a solid option for larger companies of up to 1,000 members that can take advantage of its large collection of integration apps.


Large companies with more than 1,000 people might a good fit in GoToMeeting. Zoom’s Enterprise tier can only accommodate 1,000 per meeting, while GoToMeeting’s Enterprise tier allows for 3,000.

It’s cheaper on a month-to-month basis if you purchase an annual plan, and its meetings have no time limit. For example, the cheapest GoToMeeting option costs $12 and can host up to 150 people, while Zoom’s cheapest paid plan costs $14.99 and hosts 100.

Plus, GoToMeeting is just one member of the LogMeIn product family. LogMeIn also offers tools for webinars, remote desktop access and conference room hardware. And you can bundle your GoToMeeting purchase with any of its other products for a discount, which could be handy if you’re in the market for multiple business software solutions. GoToMeeting offers a free 14-day trial.

How do Zoom and GoToMeeting compare?

Zoom and GoToMeeting both offer HD video conferencing and screen sharing capabilities, plus an unlimited amount of video conferences per month. With both platforms, you’ll pay for each host license, not per user. Your team can access both platforms via web browser, desktop app or mobile app.

Additionally, both are equipped for HIPPA compliance. You can record your meetings straight into the cloud with GoToMeeting and Zoom, and both programs offer audio transcription of meetings.

Here’s an apples-to-apples comparison to help you parse through the details:

Zoom logoGTM logo
zoom logoRead our full review of Zoom
GTM logoRead our full review of GoToMeeting
Memberships & Price per user
  • Free: $0
  • Pro: $14.99 per host
  • Business:$19.99 per host
  • Enterprise: Same as Business
  • Profesional: From $12 per host
  • Business: From $16 per host
  • Enterprise: Custom
Meeting duration limit
  • Free: 40 minutes
  • Pro: 24 hours
  • Business:Same as Pro
  • Enterprise:Same as Pro
No time limit
Free trial N/AYes — 14-day free trial
Number of participants
  • Free: 100 per meeting
  • Pro: Same as free
  • Business: 300 per meeting
  • Enterprise: 500 per meeting with Enterprise, 1,000 per meeting with Enterprise Plus
  • Profesional: 150 per meeting
  • Business: 250 per meeting
  • Enterprise: 3000 per meeting
Integrations offered Offers 370+ integrations, including Microsoft Teams, Trello, Gmail and Atlassian JiraOffers four integration apps, including Slack, Salesforce, Acuity and HipChat
  • Free version includes whiteboard and drawing tools
  • Allows up to 49 HD webcams at once
  • Company branding available
  • Raise your hand digitally in meetings
  • Customizable backgrounds and stickers
  • 14-day free trial doesn’t require a credit card
  • Toll-free global call-in numbers included in every tier
  • Free onboarding process
  • No time limit for meetings
  • 24/7 customer service
  • Free version has a time limit
  • Non-hosts can’t hold meetings that last longer than 40 minutes
  • Must purchase annual plan to get toll-free global call-in numbers
  • No free tier available
  • Professional tier doesn’t include note-taking or drawing tools
  • Company branding/customization not available
Read our full review of Zoom
Read our full review GoToMeeting
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U Meeting
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Free trial, and paid plans start at $30/month
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A webinar software to to teach, train, coach, onboard and educate your audience.

Compare up to 4 providers

Bottom line

If you’re still on the fence, browse other business software solutions to find a better match.

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