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Streaming Statistics South Africa 2021

Over half the population has at least one streaming service.

For most of us, the days of going home, switching on the TV and flicking around to see what’s on the TV are a thing of the past. That’s because in many countries there’s around a 50-50 chance you have a subscription to a streaming service. Finder ran a survey in 18 countries using Google Survey and found that roughly 56% of respondents said they have access to at least one streaming service.


New Zealand is the top streaming nation, with 65.26% of respondents saying they use at least one service. Just behind the Kiwis are Brazilians, with 64.58% of respondents saying they use at least one service and the Irish rounding out the top three with 63.19% of respondents.

At the other end of the spectrum are Pakistanis, with just 44.64% of respondents saying they use a streaming service. Other nations with fairly low numbers of streamers are France (45.21%) and Greece (46.81%).

Which is the most popular streaming service?

It’s difficult to get a true apples-to-apples comparison, with service availability not being the same between nations so we chose to specifically look at three fairly widely available services: Netflix, Disney+ and Amazon Prime.

Unsurprisingly, Netflix is by far the most popular streaming service across the board. Roughly 42% of those surveyed say they currently have access to a subscription to Netflix, with the Irish topping the list at 56.89% of respondents. Next up are the Kiwis, with 53.78% of respondents followed by Brazilians at 52.69%.

Those least likely to use Netflix are Indians, with just 26.26% of respondents saying they use the streaming service, closely followed by Pakistanis at 26.60%. Closing out the bottom three are Germans, with 32.14% of respondents.

Coming in as the second most common streaming service is the newest entrant out of the three streaming services, Disney+, with 13.94% of respondents saying they use the service (it’s worth noting that it also has the smallest reach and is only available in 11 of the listed countries). Irish people lead the way, with 19.88% of respondents saying they use the service, followed closely by New Zealanders (18.73%) and Americans (18.11%).

German survey respondents were the least likely to say they use Disney+ (8.82%), followed by Spaniards (8.91%) and Italians (9.43%).

Amazon Prime Video comes in third with an average of 13.13% of respondents saying they use Amazon Prime Video, being most popular with survey participants in the US (32.80%). Prime Video is also fairly popular in Canada (25.00%) and Spain (24.05%).

The survey found that Greeks were least likely to use Amazon Prime Video, with only 1.01% saying they do. Other countries with low uptake on Prime Video include Hungary (1.77%) and the Philippines (2.72%).

Women are bigger streamers than men

Women have a slight edge over men, with an average of 57.16% of women respondents saying they use at least one streaming service compared to 55.58% of men who took the survey.


The top streaming women according to the survey are the Irish (69.21%), Brazilians (65.98%) and Kiwis (65.31%), while for the men it’s the Kiwis leading the way (65.08%), followed by Brazilians (64.02%) and Canadians (61.92%).

Women least likely to use a streaming service are Pakistanis (40.47%), Greek (45.05%) and French (47.96%), whereas it’s the French (43.92%) for men, followed by Pakistanis (46.09%) and Greeks (48.25%).


As far as which service is most popular among the sexes, popularity for women falls in the same order with Netflix being the most popular, followed by Disney+ and Amazon Prime. As for the men, Amazon Prime just beats out Disney+.

Both Netflix and Disney+ are most popular with women in Ireland, with 62.94% of women respondents in Ireland using Netflix and 23.43% using Disney+. As for Amazon Prime, it’s most popular with American women at 39.02%.

For men, it’s Netflix (54.47%) and Disney+ (17.89%) being most popular with men responding to the survey in Ireland and Amazon Prime with men taking the survey in America (29.76%).


Netflix is least popular with women taking the survey in India (26.69%), whereas Prime saw its lowest share with Greek women (0.35%) and women in Spain (8.52%) having the least interest in Disney+. Once again, the men follow suit with only 26.33% of men taking the survey in India using Netflix subscription, 1.97% of Greek men said they use Amazon Prime Video and 8.33% of French men said Disney+.

A closer look into South Africa

South Africa ranks 10th out of 18 for the percentage of respondents who said they use at least one streaming service. However, it is worth noting that the survey conducted in South Africa was a convenience sample using Google Surveys, which may bias the results towards those who are more likely to be using the Internet frequently in their past-time and who may also be more likely to have subscriptions to streaming services.

As far as which service is most popular, Netflix leads the way with 52.08% of respondents saying they use the streaming giant. Next up for people from South Africa is Amazon Prime Video with 5.65% saying they stream using Prime. Rounding out the top three streaming services in South Africa is Apple TV+, with 3.61%.

More women than men have a streaming service

Locally, more women than men answering the survey said they use a streaming service with 57.81% of women compared to 56.27% of men.

The most common response for both sexes is Netflix, with 54.69% of women and 51.83% of men saying they subscribe to the platform. Other popular options include Amazon Prime Video with 4.10% of women and 7.49% of men saying they have access to a subscription, and Apple TV+ with 3.91% of women and 3.67% of men.

Netflix tops the list across each age group

Netflix was the most popular platform across each age group with 46.58% of people aged 18-24, 57.81% of 25-34-year-olds, 60.18% aged 35-44, 52.78% of 45-54-year-olds, 46.53% of 55-64-year-olds and 50.00% of those over 65 saying they use the platform.

South Africa has the 3rd best access to the top 100 most in-demand series

With 49 of Parrot Analytics’ top 100 most in-demand series being available on their country’s Netflix, South Africa ranks 3rd out of 18 countries.

However, with a standard subscription costing $9.92 in USD, South Africa ranks 6th in terms of cost, with a monthly cost per top 100 most in-demand series of $0.20.

The combination of these two factors gives South Africa an overall rank of 2nd in terms of cost and comprehensiveness for their country's Netflix.

Top 100 shows

Curious which were the most in-demand TV shows? Here's the list:

Image: Getty

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