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How to buy eBay (EBAY) shares

Learn how to easily invest in eBay shares.

eBay Inc (EBAY) is a leading internet retail business based in the US. It opened the day at USD$76.29 after a previous close of USD$76.21. During the day the price has varied from a low of USD$76.33 to a high of USD$81.19. The latest price was USD$80.59 (25 minute delay). eBay is listed on the NASDAQ and employs 12,700 staff. All prices are listed in US Dollars.

How to buy shares in eBay

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – EBAY – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

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How has Coronavirus impacted eBay's stock price?

Since the stock market crash in March caused by coronavirus, eBay's stock price has had significant positive movement.

Its last market close was $80.59, which is 52.60% up on its pre-crash value of $38.2 and 209.72% up on the lowest point reached during the March crash when the stocks fell as low as $26.02.

If you had bought $1,000 worth of eBay stocks at the start of February 2020, those stocks would have been worth $765.97 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $2,343.56.

Is it a good time to buy eBay stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

eBay shares at a glance

Information last updated 2021-10-22.
Open$76.29
High$81.19
Low$76.33
Close$80.59
Previous close$76.21
Change $4.38
Change % 5.7473%
Volume 11,047,525
Information last updated 2021-10-23.
52-week range$44.84 - $77.72
50-day moving average $73.47
200-day moving average $68.05
Wall St. target price$73.16
PE ratio 4.3501
Dividend yield $0.68 (0.89%)
Earnings per share (TTM) $18.53

eBay stock price (NASDAQ: EBAY)

Use our graph to track the performance of EBAY stocks over time.

eBay price performance over time

Historical closes compared with the close of $80.59 from 2021-10-22

1 week (2021-10-15) 7.60%
1 month (2021-09-23) 9.63%
3 months (2021-07-23) 9.59%
6 months (2021-04-23) 32.31%
1 year (2020-10-23) 49.82%
2 years (2019-10-24) 126.25%
3 years (2018-10-24) 195.31%
5 years (2016-10-24) 175.80%

Is eBay under- or over-valued?

Valuing eBay stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of eBay's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

eBay's P/E ratio

eBay's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 4x. In other words, eBay shares trade at around 4x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

eBay's PEG ratio

eBay's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.1312. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into eBay's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

eBay's EBITDA

eBay's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $3.5 billion.

The EBITDA is a measure of a eBay's overall financial performance and is widely used to measure a its profitability.

eBay financials

Revenue TTM $11.4 billion
Operating margin TTM 26.03%
Gross profit TTM $7.8 billion
Return on assets TTM 7.17%
Return on equity TTM 28.82%
Profit margin 112.83%
Book value $19.69
Market capitalisation $52.4 billion

TTM: trailing 12 months

Shorting eBay shares

There are currently 25.8 million eBay shares held short by investors – that's known as eBay's "short interest". This figure is 7.5% down from 27.9 million last month.

There are a few different ways that this level of interest in shorting eBay shares can be evaluated.

eBay's "short interest ratio" (SIR)

eBay's "short interest ratio" (SIR) is the quantity of eBay shares currently shorted divided by the average quantity of eBay shares traded daily (recently around 5.9 million). eBay's SIR currently stands at 4.39. In other words for every 100,000 eBay shares traded daily on the market, roughly 4390 shares are currently held short.

However eBay's short interest can also be evaluated against the total number of eBay shares, or, against the total number of tradable eBay shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case eBay's short interest could be expressed as 0.04% of the outstanding shares (for every 100,000 eBay shares in existence, roughly 40 shares are currently held short) or 0.0398% of the tradable shares (for every 100,000 tradable eBay shares, roughly 40 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against eBay.

eBay's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like eBay.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

eBay's total ESG risk score

Total ESG risk: 28.44

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and eBay's overall score of 28.44 (as at 12/31/2018) is pretty good – landing it in it in the 32nd percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like eBay is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

eBay's environmental score

Environmental score: 7.2/100

eBay's environmental score of 7.2 puts it squarely in the 9th percentile of companies rated in the same sector. This could suggest that eBay is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

eBay's social score

Social score: 17.66/100

eBay's social score of 17.66 puts it squarely in the 9th percentile of companies rated in the same sector. This could suggest that eBay is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

eBay's governance score

Governance score: 12.59/100

eBay's governance score puts it squarely in the 9th percentile of companies rated in the same sector. That could suggest that eBay is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

eBay's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. eBay scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that eBay has, for the most part, managed to keep its nose clean.

eBay share dividends

18%

Dividend payout ratio: 18.47% of net profits

Recently eBay has paid out, on average, around 18.47% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0.94% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), eBay shareholders could enjoy a 0.94% return on their shares, in the form of dividend payments. In eBay's case, that would currently equate to about $0.68 per share.

While eBay's payout ratio might seem low, this can signify that eBay is investing more in its future growth.

eBay's most recent dividend payout was on 16 September 2021. The latest dividend was paid out to all shareholders who bought their shares by 30 August 2021 (the "ex-dividend date").

Have eBay's shares ever split?

eBay's shares were split on a 2376:1000 basis on 19 July 2015. So if you had owned 1000 shares the day before before the split, the next day you'd have owned 2376 shares. This wouldn't directly have changed the overall worth of your eBay shares – just the quantity. However, indirectly, the new 57.9% lower share price could have impacted the market appetite for eBay shares which in turn could have impacted eBay's share price.

eBay share price volatility

Over the last 12 months, eBay's shares have ranged in value from as little as $44.8352 up to $77.72. A popular way to gauge a stock's volatility is its "beta".

EBAY.US volatility(beta: 1.13)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while eBay's is 1.128. This would suggest that eBay's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

eBay overview

eBay Inc. operates marketplace platforms that connect buyers and sellers worldwide. The company's Marketplace platform includes its online marketplace at ebay. com and the eBay suite of mobile apps. Its platforms enable users to list, buy, sell, and pay for items through various online, mobile, and offline channels that include retailers, distributors, liquidators, import and export companies, auctioneers, catalog and mail-order companies, classifieds, directories, search engines, commerce participants, shopping channels, and networks. eBay Inc. has a strategic partnership with Bidadoo, Inc.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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