Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our content.

How to buy Alphabet (GOOGL) shares

Learn how to easily invest in Alphabet shares.

Alphabet Inc
NASDAQ: GOOGL - USD
$2,821.03
- $16.92 ( - 0.60%)
INTERNET CONTENT & INFORMATION

Alphabet Inc (GOOGL) is a leading internet content & information business based in the US. It opened the day at USD$2825 after a previous close of USD$2821.03. During the day the price has varied from a low of USD$2806.49 to a high of USD$2825.17. The latest price was USD$2817.335 (25 minute delay). Alphabet is listed on the NASDAQ and employs 150,028 staff. All prices are listed in US Dollars.

How to buy shares in Alphabet

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – GOOGL – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

Compare online trading platforms

Name Product Number of Stocks CFDs Shares Available Markets
eToro
2,000+
Yes
Yes
Worldwide with exception.
CFD Service. Your capital is at risk.
Get commission-free US stock trading plus access to forex, cryptocurrencies, ETFs, and commodities with the world’s leading social trading and investment platform.
Plus500
2,000+
Yes
No
Worldwide with exception.
CFD Service. Your capital is at risk.
Trade over 2,500 financial instruments with one of the largest CFD providers in the world.
Prime XBT
Access to global markets
No
Yes
US, IN, ES, JP, AU, UK, CN, DE, CA, CH, MX, NZ, CH, HK, FR
CFD Service. Your capital is at risk.
Trade cryptocurrencies and traditional financial instruments such as commodities, indices, and forex across 50+ markets.
Zacks Trade
Access to global markets
No
Yes
US, CA, MX, AUT, BEL, FR, DE, IT, NL, ES, NO, SE, UK, CH, HK, JP, SG, RU, AU
CFD Service. Your capital is at risk.
Trade stocks, bonds, ETFs, options, and more on 90+ international exchanges. Offers customizable trading platforms with over 120 technical indicators for your charting needs.
Eightcap
Access to global markets
Yes
No
UK, DE, AU
CFD Service. Your capital is at risk.
Trade a wide variety of instruments on the award-winning MT4/5 platforms with this Australia-based CFD and forex broker.
Firstrade
Access to US stocks
No
Yes
US
CFD Service. Your capital is at risk.
Enjoy $0 commission trading for stocks, options, funds, and more with this internationally-acclaimed discount broker.
CM Trading
N/A
Yes
No
US, FR, DE, UK, AU, ZA, CH. HK, JP, ES, NL, IT
CFD Service. Your capital is at risk.
Licensed international brokerage and CFD provider that offers advanced trading solutions designed for both new and experienced traders alike.
Exness
N/A
Yes
No
CH, VN, TH, PH, SG, ID, IN, UAE, ZA, SA, EG, BR, CR, MX
CFD Service. Your capital is at risk.
Enjoy fast trade executions at competitive fees with this award-winning retail forex broker.
Interactive Brokers
Access to global markets
No
Yes
US, MX, RU, ES, UK, DE, IL, HK, SG, IN, KR, AU, CH, HU, CA
CFD Service. Your capital is at risk.
Take advantage of low trading fees, multiple platform support, and an extensive list of asset classes across global markets, including stocks, options, futures, forex, bonds, and funds.
loading

Compare up to 4 providers

How has Coronavirus impacted Alphabet's stock price?

Since the stock market crash in March caused by coronavirus, Alphabet's stock price has had significant positive movement.

Its last market close was $2821.03, which is 47.41% up on its pre-crash value of $1483.46 and 179.62% up on the lowest point reached during the March crash when the stocks fell as low as $1008.87.

If you had bought $1,000 worth of Alphabet stocks at the start of February 2020, those stocks would have been worth $706.27 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,890.09.

Is it a good time to buy Alphabet stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Alphabet shares at a glance

Information last updated 2021-12-02.
Open$2,825.00
High$2,825.17
Low$2,806.49
Close$2,817.34
Previous close$2,821.03
Change $-3.70
Change % -0.131%
Volume 115,962
Information last updated 2021-11-27.
52-week range$1,694.00 - $3,019.33
50-day moving average $2,849.61
200-day moving average $2,519.63
Wall St. target price$3,269.41
PE ratio 27.3942
Dividend yield N/A (0%)
Earnings per share (TTM) $103.81

Alphabet stock price (NASDAQ: GOOGL)

Use our graph to track the performance of GOOGL stocks over time.

Alphabet price performance over time

Historical closes compared with the close of $2817.335 from 2021-12-01

1 week (2021-11-21) N/A
1 month (2021-10-29) N/A
3 months (2021-09-02) -1.69%
6 months (2021-05-29) N/A
1 year (2020-12-02) 54.38%
2 years (2019-12-02) 118.59%
3 years (2018-11-30) 153.89%
5 years (2016-12-02) 268.54%

Is Alphabet under- or over-valued?

Valuing Alphabet stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Alphabet's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Alphabet's P/E ratio

Alphabet's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 27x. In other words, Alphabet shares trade at around 27x recent earnings.

That's comparable to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29).

Alphabet's PEG ratio

Alphabet's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.8691. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Alphabet's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Alphabet's EBITDA

Alphabet's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $85.2 billion.

The EBITDA is a measure of a Alphabet's overall financial performance and is widely used to measure a its profitability.

Alphabet financials

Revenue TTM $239.2 billion
Operating margin TTM 30.3%
Gross profit TTM $97.8 billion
Return on assets TTM 14.01%
Return on equity TTM 30.87%
Profit margin 29.52%
Book value $367.95
Market capitalisation $1.9 trillion

TTM: trailing 12 months

Alphabet's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Alphabet.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Alphabet's total ESG risk score

Total ESG risk: 20.35

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Alphabet's overall score of 20.35 (as at 12/31/2018) is pretty good – landing it in it in the 29th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Alphabet is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Alphabet's environmental score

Environmental score: 3.52/100

Alphabet's social score

Social score: 6.37/100

Alphabet's governance score

Governance score: 7.99/100

Alphabet's controversy score

Controversy score: 4/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Alphabet scored a 4 out of 5 for controversy – the second-lowest score possible, reflecting that Alphabet has a damaged public profile.

Alphabet share dividends

We're not expecting Alphabet to pay a dividend over the next 12 months.

Have Alphabet's shares ever split?

Alphabet's shares were split on a 1998:1000 basis on 2 April 2014. So if you had owned 1000 shares the day before before the split, the next day you'd have owned 1998 shares. This wouldn't directly have changed the overall worth of your Alphabet shares – just the quantity. However, indirectly, the new 49.9% lower share price could have impacted the market appetite for Alphabet shares which in turn could have impacted Alphabet's share price.

Alphabet share price volatility

Over the last 12 months, Alphabet's shares have ranged in value from as little as $1694 up to $3019.3301. A popular way to gauge a stock's volatility is its "beta".

GOOGL.US volatility(beta: 1.04)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Alphabet's is 1.0436. This would suggest that Alphabet's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Alphabet overview

Alphabet Inc. provides online advertising services in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. The company offers performance and brand advertising services. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, such as ads, Android, Chrome, hardware, Google Maps, Google Play, Search, and YouTube, as well as technical infrastructure; and digital content. The Google Cloud segment offers infrastructure and data analytics platforms, collaboration tools, and other services for enterprise customers. The Other Bets segment sells internet and TV services, as well as licensing and research and development services.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

More guides on Finder

Ask an Expert

You are about to post a question on finder.com:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder.com provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy Policy and Terms.

Questions and responses on finder.com are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site