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How to buy Alibaba Group Holding (BABA) shares

Learn how to easily invest in Alibaba Group Holding shares.

Alibaba Group Holding Ltd (BABA) is a leading internet retail business based in the US. It opened the day at USD$79.9 after a previous close of USD$78.78. During the day the price has varied from a low of USD$78.4 to a high of USD$81.5655. The latest price was USD$80.99 (25 minute delay). Alibaba Group Holding is listed on the NYSE and employs 235,216 staff. All prices are listed in US Dollars.

How to buy shares in Alibaba Group Holding

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – BABA – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimise your portfolio by tracking your stock.

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How has Coronavirus impacted Alibaba Group Holding's stock price?

Since the stock market crash in March caused by coronavirus, Alibaba Group Holding's stock price has had significant negative movement.

Its last market close was $80.97, which is 61.91% down on its pre-crash value of $212.59 and 109.89% down on the lowest point reached during the March crash when the stocks fell as low as $169.95.

If you had bought $1,000 worth of Alibaba Group Holding stocks at the start of February 2020, those stocks would have been worth $827.03 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $379.75.

Is it a good time to buy Alibaba Group Holding stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Alibaba Group Holding shares at a glance

Information last updated 2023-05-26.
Open$79.90
High$81.57
Low$78.40
Close$80.99
Previous close$78.78
Change $2.21
Change % 2.8053%
Volume 16,309,141
Information last updated 2023-05-25.
52-week range$58.01 - $125.84
50-day moving average $89.11
200-day moving average $89.43
Wall St. target price$140.47
PE ratio 20.8731
Dividend yield $0 (0%)
Earnings per share (TTM) $3.92

Alibaba Group Holding stock price (NYSE:BABA)

Use our graph to track the performance of BABA stocks over time.

Alibaba Group Holding price performance over time

Historical closes compared with the close of $80.99 from 2023-05-26

1 week (2023-05-23) -2.28%
1 month (2023-04-28) -4.37%
3 months (2023-03-02) -9.76%
6 months (2022-11-30) -7.50%
1 year (2022-05-27) -13.30%
2 years (2021-05-27) -61.93%
3 years (2020-05-29) 207.39
5 years (2018-05-30) 197.98

Is Alibaba Group Holding stock undervalued or overvalued?

Valuing Alibaba Group Holding stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Alibaba Group Holding's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Alibaba Group Holding financials

Revenue TTM $868.7 billion
Operating margin TTM 11.86%
Gross profit TTM $314.4 billion
Return on assets TTM 3.74%
Return on equity TTM 748.23%
Profit margin 8.38%
Book value $383.38
Market capitalisation $210.1 billion

TTM: trailing 12 months

Alibaba Group Holding's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Alibaba Group Holding.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Alibaba Group Holding's total ESG risk score

Total ESG risk: 28.21

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Alibaba Group Holding's overall score of 28.21 (as at 12/31/2018) is pretty good – landing it in it in the 37th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Alibaba Group Holding is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Alibaba Group Holding's environmental score

Environmental score: 4.34/100

Alibaba Group Holding's environmental score of 4.34 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Alibaba Group Holding is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Alibaba Group Holding's social score

Social score: 15.2/100

Alibaba Group Holding's social score of 15.2 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Alibaba Group Holding is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Alibaba Group Holding's governance score

Governance score: 10.67/100

Alibaba Group Holding's governance score puts it squarely in the 4th percentile of companies rated in the same sector. That could suggest that Alibaba Group Holding is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Alibaba Group Holding's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Alibaba Group Holding scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Alibaba Group Holding has, for the most part, managed to keep its nose clean.

Alibaba Group Holding share dividends

We're not expecting Alibaba Group Holding to pay a dividend over the next 12 months.

Alibaba Group Holding share price volatility

Over the last 12 months, Alibaba Group Holding's shares have ranged in value from as little as $58.01 up to $125.84. A popular way to gauge a stock's volatility is its "beta".

BABA.US volatility(beta: 0.65)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Alibaba Group Holding's is 0.6492. This would suggest that Alibaba Group Holding's shares are less volatile than average (for this exchange).

Alibaba Group Holding overview

Alibaba Group Holding Limited, through its subsidiaries, provides technology infrastructure and marketing reach to help merchants, brands, retailers, and other businesses to engage with their users and customers in the People's Republic of China and internationally. The company operates through seven segments: China Commerce, International Commerce, Local Consumer Services, Cainiao, Cloud, Digital Media and Entertainment, and Innovation Initiatives and Others. It operates Taobao Marketplace, a social commerce platform; Tmall, a third-party online and mobile commerce platform for brands and retailers; Alimama, a monetization platform; 1688. com and Alibaba. com, which are online wholesale marketplaces; AliExpress, a retail marketplace; Lazada, Trendyol, and Daraz that are e-commerce platforms; Freshippo, a self-operated retail chain; and Tmall Global, an import e-commerce platform. The company also operates Taoxianda, an online-offline integration service for FMCG brands and third-party grocery retail partners; Cainiao Network logistic services platform; Ele. me, an on-demand delivery and local services platform; Koubei, a restaurant and local services guide platform; and Fliggy, an online travel platform.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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